Note: this transcript was generated automatically. It’s accuracy may vary.

[00:00:00] Have you run Google ads before? Or have you wondered whether you should. Personally, I focus on organic strategies, but I have been interested in learning more about paid ads and how to do it effectively. So you get return on your investment. So today I’m talking with Luke Kaletra, who is a Google ads specialist who gets outstanding results for their clients.

So join me and let’s learn together. Welcome to magnetic pod. If you were looking to attract your sole clients while doing the work you love, this show is for you hack I’m Olivia to. I’m a podcast manager and content repurposing specialist. The magnetic pod show is about attracting your sole pod of clients through podcasting.

It will also include things that can be applied to other areas of your marketing strategy, too. Kids subscribe to join me in calling into people. We are here to help. Let’s make a massive impact. I am here and ready to be brave. Miss me. I’ll stand on every stage. I’m [00:01:00] available, destiny to.

Hey friend, before we dive into today’s episode, remember to hit subscribe. So you don’t miss any of the tips we share in magnetic pod on podcasting lead generation and business boosting ideas. And remember if you have, or you are thinking about starting a podcast, head over to my website at living music, media.com Ford slash freebies.

I have loads and loads of free resources and templates that will help you get started. The link is in my show notes. Now here’s your show. Welcome Lou. Thank you. pleasure to have you here. So I will introduce you today. We have Lou SLE chart. Lou is a digital marketing specialist based in Melbourne Australia.

And they have over a decade’s worth of knowledge, covering WordPress website development, Google ads, email marketing, and SEO. So there’s a lot we could cover. So you do [00:02:00] cover a lot. There you cover, obviously the paid ads and SEO and lots of things. You mentioned wanting to focus on paid ads, which I am happy to do because I just.

It’s not something I specialize in and I have heard it. It can, well, I basically wanna learn about it. I’m not going to say what I’ve heard. I wanna learn from you. So, but first let’s start with how you came to do what you, what it is you do now. How did you end up being this digital marketing specialist?

Okay. So I sort of coming to the end of high school and uni in that phase of study in my life, I was interested in doing something with computers and then I was encouraged by my family to get into building websites. So I did that for a little while, and then I sort of came to realize that. Building websites is great and all like, they’re a really important thing to have for a business, but I found that they’re sort of websites are connected to this ecosystem of other digital marketing areas [00:03:00] that you need to have in order to make it work very well.

Okay. You need to people to find it in other words, is that what you’re getting? Okay. And so that’s how you got into exploring how that can happen. Is that what happened next? Yeah. Like, I mean, when you are setting up websites, it sort of becomes necessary to understand like how you need to optimize it and get it to work for things like Google search and Google search ads.

Cuz if you don’t do it right then yeah. You do websites not gonna show up. Okay. And, and so how is it that you’re helping people these days mainly focused on yeah. Google, Google search ads. A bit of. Display and shopping and tiny bit of video ads as well. And I’m also at the moment learning how to work with meta.

So Facebook and Instagram ads as well. Okay. So can you tell me what type of paid ads you do? Mainly on Google properties. So search display shopping are my primary ones at the moment. All right. And what are your tips [00:04:00] with that? Is there any strategy tips? Or advice you’d have around creating. Yeah. One of my top, most things is always, if you get rung up by a Google support person and they tell you to do things, I take that with a bit of grain and salt, cuz like often that advice that they give you is like, it’s either kind of very generic or it’s set up in such a way to make Google more money rather than help you out.

So I think that’s kind of the thing that you sort of need to Intuit and figure out after you’ve gotten several years of experience, like I have. Because, yeah, everyone’s business is unique and sometimes the default best practices for everyone are not are pick a book to you. So that’s why, yeah. I’d say be a bit cautious.

That’s interesting because if you’re trying to figure it out, or if you are learning and as perhaps anyone who’s learning in the beginning would turn to those resources, wouldn’t you and find out, okay, what does Google say? And all of those things, but then you’ve put that together with the results you’ve actually seen and gone.

Hang on a minute. . [00:05:00] Okay. So what are the kind of things that people, well, who should be making ads? And is it a matter of just, do you make ads to make a sale or do you make ads to get a lead and build an email list? For example, uh, you can do either of those things. So, yeah, it’s not uncommon to use it in such a way to generate awareness for your brand or consideration.

Take people to a landing page with some kind of small offer, just to get them to try you out and then put them on your email database. And then yeah, you can make it a bit more direct and say, if you’ve got an online shop, you could put your ad straight up onto the Google shopping, search results and get more people to see those products that they otherwise wouldn’t have seen.

If you weren’t using Google . Okay. All right. So you wouldn’t necessarily. So you have to have a strategy behind it. I, I imagine so you’ve gotta either, have you might either have that you’ve [00:06:00] got products and that people that you make sure that you get seen and hopefully people can go ahead and buy those products that are coming up or a low end offer or a lead making or something like that.

Yeah. Okay. Say someone does click on an ad for like a lead magnet or a low end product or something like that. And then they get that. Do you help with what happens after that as well? Or you just set up the ad? I guess that kind of depends. If you wanna say, go into the realm of like follow up emails and that sort of things, I sort of understand like what you need and what’s involved, but I might sort of refer you to an email specialist to get that done.

Mm-hmm yeah. Similarly with copywriting, for example, like I can put together what we want the ads to say, but if you want like more enticing sales copy in an email or something like that, I might say, Hey, look, I. That a copywriter might be better suited to write that sort of thing. So you could pay, you could do the overview of advising people.

Yeah. And so that they [00:07:00] know the best strategy to go ahead with. And what about remarketing? Is that something that you recommend? Yeah. Yeah, that’s definitely very important. It’s actually like it. Like one of the most helpful ways to get a customer over the vine. And it works very well in conjunction with something like abandoned shopping carts and getting people to come back to the website after, you know, a period of time has passed.

Okay. Is there any sort of ideal content that people should. Having up there to entice and, you know, make the ad work. Do you generally do a video or certain text or what kind of style of ads puts Google ads? It’s you tell me . Yeah. So yeah, it’s well, in theory, you could, if you wanted to run video ads on YouTube, which is owned by Google, that costs a lot more than just using the search ads or display ads, for example.

Yeah. That’s [00:08:00] definitely a viable strategy. , but in terms of like getting search ads, for example, to work really well, you’d wanna have your website very well, SEO optimized. So the things that work well for organic Google search also work well for page search. So in a sense, you wanna have the website be friendly for people and Google as well.

Okay. So the ads would then speed up the SEO efforts, I guess. Would that be fair to. In a way. Yeah. Yeah. So if you could put that SEO effort into your website to come up on organic search, but that can often take time. It can take several months and you can’t really predict when the Google algorithm might pick it up.

But if you do a good job with Google search ads, they should. Be live are pretty much in instantly and yeah. Showing up on those results pages. So does that mean you, you would recommend first that people get their houses in order, as far as [00:09:00] their website and the SEO, which is the thing that you help with too, is that right?

Get your home in order. And then people send people to it. Is that. Yeah. Yeah, yeah. Again, in more of like an advisory capacity, I would yeah. Look at your website and say, you need to, you know, get an SEO specialist to fix these things up for you and then yeah. That’ll help your paid search ads work really well.

So yeah, it’ll make you more likely to show up on, on results and also lower the cost per click for an ad as well. And what do you think people’s expectation should be around? Ads. Is it something that works quickly? Does it depend on the kind of offer you have? Is it a, is it depend on your goal? What you’re trying to achieve?

How long should people be willing to put money into the paid ad and kind of what return on investment should they expect? I know that’s a whole lot. How long is a piece of string thing? Uh, but just in general, your thoughts on people’s [00:10:00] expectations versus. How you think best practice is. Yeah. So yeah, just keeping in mind that everyone has sort of a different sales process, you know, depending on whether you are business to customer or B2B or how, whatever type of product or service you offer.

But yeah, most people should consider say a three to six month commitment. Sometimes it can take a while for the Google algorithm to figure out what your business is about and then figure out the best ways, best times and places to show your ads to people. Cuz yeah, there’s a whole lot of like machine learning involved as well that you need a bit of patience for.

We otherwise generally speaking, like if you’re running, say an eCommerce, an online store business, you should be considering maybe spending. About three grand and expecting 10 grand revenue off that ad spend, that’s just like [00:11:00] a sort of minimum benchmark more is better, but less probably means, uh, maybe not.

Okay. So is there anything that I haven’t asked that you would want people to know about Google ads? I think. Some people might be wondering if this is something that they can do themselves and technically yes. Um, so, yeah, Google and also Facebook have like ways to let you do things like quickly and simply just, you know, automatic, the platform does it for you, but the results are generally mixed and.

Yes, probably would be better off educating yourself and learning the best practices. And, you know, you could spend maybe like one to three months educating yourself on the best way to do this sort of thing. And if you don’t have the time, you might be better at getting a specialist to help you with this.

I think if you’re an entrepreneur really to think about doing it yourself, I don’t think you can really grow that way. I [00:12:00] mean, that’s why, that’s why I offer my services. And that’s why I get help on things. Because if you are running a show, you can’t do everything yourself. I think you really do need support and not try to learn every role yourself.

And you’ve learned this over years. So I think it makes a lot of sense what you’re saying to, to outsource and bring in the best, cuz in the end, I think that works out cheaper than wasting. Your time and your money on ads and your time is worth worth money and the results are worth money. Oh, yeah, that’s right.

I think I actually yeah, I heard someone in my industry say that she, she did the math and the cost of hiring. Say an agency to do your digital marking for you. Cost works out less than hiring an in-house person. Oh, really? And you get like a whole team of people for that cost. So, yes. Yeah. So makes sense.

All right. So how can people find you? Uh, I would recommend checking out by LinkedIn. I like to connect with people and business [00:13:00] owners on there. Mm-hmm that’s a great platform. Yeah. Uh, for meeting people who are happy and open to, to talk business, that’s what you’re there for. Okay. So they can search.

Search your name or search your business name or? Okay. So we’ll put us put all the links in the show notes. Yes. So. Anything, any final words before we wrap up? I just wanna say that it’s been a pleasure to have the opportunity to, to speak on your podcast. I’m glad we, we finally managed to, to get together.

It’s been a pleasure. Thank you very much. Thank you so much. So what were your key takeaways from today? Did it raise any questions? What would you like to know more about? Let me know you can contact me via social media or email. I don’t care which way you use. Just reach out to me. I’d love to chat with you.

And remember, you can get access to lots of free podcast resources. That’ll help you get started or help you improve your podcast at livey music, media.com/freebees. Hit subscribe, cuz I wanna see you again, but for now go forth. Be the awesome [00:14:00] person you. Live the life you want to live and have fun. You’ve got this.

See you next time.

It’s man universe, baby rock solid. And to reach.

Note: this transcript was generated automatically. It’s accuracy may vary.

Olivia: [00:00:00] Hey Fay, welcome to magnetic pod.

Fay: Hey Olivia, thanks for having me on.

Olivia: Absolute pleasure. I’ve been looking forward to it. So I’ll introduce you. Shall I?

Fay: Yep, sure.

Olivia: Okay. Well, I have known Fay Chan for, quite a few years.

Fay: a few years. Yeah.

Olivia: So Mom Life Community is a Facebook group that I used to be an admin of. And I met Fay through, that group and became friends and I’ve seen her consistently show up online really well, all through that time.

So back then, Fay was, a personal budgeting coach and she always regularly showed up to talk about lesson how, and how to help people through that. And then a few years back, they pivoted and she is now a certified EFT practitioner. So that EFT stands for, remind me again.

Fay: Emotional freedom technique. .

Olivia: And Fay helps her clients gain calm, clarity, and confidence.

[00:01:00] So let’s dive into it. Why did you decide to go into EFT?

Fay: Well, when I was working as a personal budgeting consultant or coach. It was a need at service for quite a lot of people and everybody identified with it. Right. However, I was actually dealing rather than the strategy, which is the budget and the planner, the spending plan. When I’m talking about money, people are actually quite triggered about such a heavy topic.

And when people are triggered, they’re actually dealing with their emotions or dealing with the meaning attributed to money and it grips them. So as in my previous business, as a consultant, I needed to move them from the gripping of what money meant to them, what they did and didn’t have. And I needed to move them across from the gripped nurse as such across to the strategic.

And I found it really tough and really [00:02:00] difficult. Yeah. And because money is such a loaded topic, it was really hard to shift that. So I was already dealing with the emotional angst of a certain topic. So it was just a natural pivot for me across to the emotional pipeline from the strategic pipeline.

So, which really worked on my experience of being a personal coach in the personal training development industry, as well as being a spiritual person as well.

So I’ve done some spiritual courses too. And the intention of budgeting was really to make a difference through the access of the budgeting. Right. So instead of using a vehicle, I just went for a jugular. Not that I’ll just go, I go straight into the emotional stuff. Right.

So that really spoke with me. And I already knew my trainer for EFT, for about 10, 12 years at that point. So I already [00:03:00] knew about tapping it. Wasn’t new to me. I knew how it worked. I was a client of my trainer. So I was already using it for myself an everyday life. And, , it was just a natural pivot.

and I guess transgression , across to being a tapping practitioner. So that’s how I come. I’ve pivoted.

Olivia: So you’ve embraced the woo woo side and you’re putting them together. Cause you’re very practical as well. Like you had all those hands on stuff, but you’ve embraced both sides.

Fay: Yes, that was in my budgeting money days actually, because everyone would go. And because of the uncertainty of anxiety. People will always go for readings. Let’s just say, or ask the tarot cards, 10,000 questions. because they’re wanting to know an answer. The uncertainty is uncomfortable and same with money.

The uncertainty is uncomfortable. People Arent rigorous with what they say. They’ll say things like, oh, it’s round and about [00:04:00] it’s. It’s about that much, maybe this, maybe that, but they’re never sure about it being $0, you know, $5,000 or somewhere between two and a half and 3000. So they’re really not rigorous with their information.

And so I saw that, nothing to do with readings and tarot cards and stuff like that, because I believe in that stuff myself, however, when people use it as a crux to determine certainty, that’s when I know it’s an anxiety that anxiety they’re trying to alleviate, it has nothing to do with, do with what the future behold. so yeah, I do come from a very practical standpoint, even insight tapping. Everything’s still very practical because it’s really about acknowledging what’s there. What isn’t there. , before you go and work on the affirmations. You know, people don’t come to tap on affirmations and tap on [00:05:00] money will come easily to me. right. I look for what’s coming up against money will come easily to.

So we’re looking at what doesn’t work about something, , what we call tower Enders, and because that’s where the strong belief or disbelief system is held. And so we work on that first before creating the affirming at the end of the session.

Olivia: Actually, that’s what I do love about the approach of EFT,

Fay: yes exactly. Because often it’s the negative thoughts that are coming. Otherwise, you won’t be frantically searching for the positive

Olivia: Yeah.

Fay: all right. And so as much as if you’re chanting something or saying a mantra or doing some mirror work or anything like that to try and elicit the positive or, the fake it to you, make it, feel it in your body.

And then, the universe and the reality follows. That’s all true, in terms of the law of attraction. But if you really [00:06:00] want to be again rigorous about your thought process and rigorous about what it is and what it isn’t usually it’s over the top of an anxiety. So if you recognize the anxiety itself, you literally release the anchor, which is holding you back rather than trying to work against the anchor.

A ship was traveling along and there’s an anchor, but it was strong enough to pull the anchor along. It doesn’t mean the ship won’t move forward. It still will. But that’s like not recognizing your anxiety. That’s the anchor. And trying on top of it, be positive and push through all the time.

You still will move forward, but at much slower rate, but if you deal with the anchor, 70 anchor release it, you are just gonna push forward so much faster.

Olivia: All right. So shall we get into the the consistency thing that you wanted to talk about? Tell me your approach. How do you do it? How do you keep showing up online consistently?

Fay: That’s been well, I’ve [00:07:00] developed that I’ve developed that forte of mine. , it’s at the start, it was really quite hard and difficult. Because I remember trying to do some videos with the more entrepre business women’s group at that time. And, , they had some challenge on, and I had to do videos and this was like six or seven years ago when it was very new to do videos and vlogs.

I was really quite, confronted about speaking on camera myself. , but you does have to show up. My theory is you don’t know what you are dealing with until you do it and do it consistently over time. Like, if you’re starting a new business, you want to find your voice, you find want to find your niche.

You want to find your strategy. It isn’t to find your strategy on day zero, and then do it from day one. You do it consistently for 50 days. And then at the 50 day mark, you go, what’s my strategy because of refinement and the discernment’s really [00:08:00] there for. You’ve got 50 days worth off. I don’t know, speaking in front of the camera, posting every day, seeing what feedback comes through, what works and doesn’t work and refining your own style, your natural style, because everybody’s got their own natural style.

Right? What you like and don’t like, and what you gravitate to speaking about what you don’t gravitate to speaking about. Right. And unless you are in the doing of it, that stuff doesn’t show up. And then that’s when you refine and discern, but a lot of people go, oh honey, I need a website first. Or I need to get my strategy right first. I need to know who I’m speaking to in order to write my post, do my video. When my approach is completely the opposite, it’s like, just go and do. Give yourself, just say a hundred days of doing it every single day and it’ll show up cuz you’ll then know, first of all, you’ve got a hundred days under your belt of doing.

And so, [00:09:00] what you like or don’t like what people respond to or don’t respond to, will show up in the a hundred days too. So I did that with Budgeting 1 2 3, and my husband set up the Facebook page and just said, here you go. And I went, all right, I’ll just test it out. I had no idea how to use Canva at that time.

No idea which apps to use for videos or things like that. Nothing. No. I had to just learn, you know, some of my posts way back from back then. Gosh, Max was, my son was like one and a half years old and all this started. Like, it was this crappy post. I just made it up. Like whatever came out my head, I just belonged onto a post and posted.

And then through time it starts refined itself. And then when I was ready to pivot across to EFT, so that built on what I had already built. Rather than trying, rather than starting again, I wasn’t starting again, even though I was dealing in a [00:10:00] different, I guess, category altogether. And I guess discipline is.

Discipline is quite testing, is quite trying. , you just gotta make yourself, it’s like turning up to become yoga session where you don’t really feel like it. You just have to make yourself. And then when you’re there, you’re like, oh, thank God I’m here. , or like any PT sessions or going at for walk.

Or you’re dreading doing the dishes and once it’s done, you feel better. So it’s to catch yourself in those moments where you don’t want to and still pushing through. And so that’s when the practice of the habit shows up and that’s how discipline gets crafted out of you. So, yeah, that’s been my thing, cuz it’s only showing.

Olivia: Showing it up. Showing up even when you don’t want to. And I think also facing it and doing the thing is also less scary. I mean, that’s one thing I find with podcast too, that I do start with some strategy, like a direction to go in and help people with that. But I always think it’s likely to [00:11:00] evolve.

And people often put off starting a podcast and this applies to anything in the business or anything in life. You know, we put it off because, , scarier than actually facing it.

Fay: Yeah, that’s half the battle. One at that point.

Olivia: Yeah. So, and then you do learn along the way. So what have you learned along the way with

Fay: not to talk about the trigger points.

Olivia: interesting. Really?

Fay: Yeah. So I did an experiment actually with this other mother’s group that you and I are in as well on Facebook. So through the years, and I mean, years budgeting 1, 2, 3, and tapping days through the years, I’ve had literally zero to no responses to my post. Right. None, one or two tags, people might sign up, may not sign up, but I hardly get any clients coming from that particular group.

So to me, that’s a really safe group to experiment it.

Olivia: That’s interesting.

Fay: So the other day, [00:12:00] it was only two weeks ago. I, , so I did a post couple weeks ago about my transition from budgeting 1, 2, 3 to what, to tapping as a reflection, post, like a blog post. And that got a lot of traction. And then, , and then literally the next day I had a referral for my financial planner for budgeting or four things I’m like, OK, the universe has spoken.

So great. Got a new client and that brought me, brought the conversation back of, the couple that pays, here, pace or a, B and C and she pace, or D E in and. And it’s not a pool of monies. And if you are wanting to assess a household in terms of money, you need to consider the whole picture, right?

Just like if I’m tapping with someone, I need to understand the whole picture. That’s why you almost have to regurgitate your secrets to me because otherwise I just dunno what I’m working with. And your body can’t lie anyway. So it will come up anyway in the session.

Olivia: you’re gonna get vulnerable.

Fay: Yeah, it is. And so I [00:13:00] thought I’ll just do that post on, in that Facebook group where all the months have been completely silent.

I write things like I write a very go going for the jugular post. And I said something like, I can’t believe that if you’re in a committed relationship that people still pay things separately. He pays for B and C and she pays her DF when I need to consider the whole pool.

Right. So it was really quite opinionated judge as such. It could as such and I’ve three like surprise or angry emojis. And one was a laughing emoji and people wrote. People were actually triggered to write, but luckily I’m not attached because I’m not talking about budgeting anymore, but I know from the EFT point of view and working with anxiety and overwhelm and understanding emotional anchors, how to trigger, but people do that in marketing.

Olivia: not to do that was a good thing to do. Wasn’t it? You got attention

Fay: Well, I got attention, but I know [00:14:00] with regards to money. It’s a crazy, the topic’s nuts.

Right? Not to do that with money because it’ll get everybody on their high horse.

Olivia: It’s interesting. Cause I remember listening to an Abraham Hicks, not the, not Abraham Hicks, but the person that channels, ,

Fay: Yeah.

Olivia: ster

Fay: Esther Hicks.

Olivia: Hicks.

Fay: Mm-hmm

Olivia: Commenting that the things that she does on money are the ones that get the most views. Get the most. Sales get the most, whatever. So it must be the ones about how to get the money and attracting and all just all the positive feel, good bits.

They do ones, but the ones that are making people

Fay: Accountable. Like the post that I do. Yeah. Yeah. That’s the thing it’s like, it’s because I don’t post. because the money posts that attract are people to talk about abundance, people that talk about how do you have a better money, mindset, how to create more wealth. And with certain [00:15:00] financial practitioners, they’ll talk about how to be creative with debt. Not for that,

Olivia: Yeah.

Fay: right? Because just like you, if you don’t deal with the mud, that’s underneath the icing. And the fondant and the sprinkles. Right. And I’m talking about dirt, mud, not mud cake,

Olivia: Yeah.

Fay: The mud’s still gonna be there.

Olivia: yeah.

Fay: Right. So a lot of people rather talk about attracting money. Not a lot of people would talk about the ugliness stuff of money.

Olivia: Hmm.

Fay: Yeah. And so that I went there a lot with, , my posting and I’ve learned to not go there with regards to money, even if I were to do a money post regard inside of EFT tapping

Olivia: Is there something. I remember you saying something about where you used to work for my budget, right. And I saw a phrase somewhere where you said, oh, what are someone asked you? What your qualifications are? And you said, well, [00:16:00] I’m Chinese and I’ve been budgeting since two or so, or

Fay: Yeah. Yeah. Yeah. So a client came in, a client, came in and he sat down. He was a guy probably in his thirties and you know, really formal with me and he said, oh, what are your qualifications Fay. And I’ve said, well, I’m Asian. And I’ve been saving since I was two. And he just burst out laughing. And he goes, all right, just tell me what to do. Because it’s not rocket science, a grade six can budget for you

you go this much money.

You take away this much, you’re left with this. And if you use too much, it’s called negative. That’s all. It’s not that hard

Olivia: It is cuz we want,

Fay: up all

Olivia: but we want this,

Fay: Without

doing the work without, yeah,

Olivia: we only get her bringing in this. This is not good for podcasting. imagine my hands closer together.[00:17:00] Yeah, thought I wanna face that bit. But the thing that interested me with that post, I guess, or that observation is that. Is there a cultural thing?

Like did it come to as a surprise, a different attitude?

Is it easy? It, well, cuz you said I’m Chinese and I’ve been budgeting since I was two. Is that a thing? Is that we have more fear as Westerners. We have more here rubbish around it or what’s got

Fay: No, no,

Olivia: one. Why? Why is

Fay: the same,

Olivia: okay.

Fay: the fears, the same with the ethnic population. As in Asians, Chinese Asians, , it’s all about saving for better day.

Olivia: Oh, so it’s different. It’s fear,

but just shows up

Fay: based. It’s still fear based and anxiety. So you must save, you must do well at school. You must have enough of money to buy yourself a house and do cars and investment property and shares. So the looking good around money and wealth [00:18:00] in the Asian society, culturally speaking is all about survival and making sure that you don’t have a hard life because Historically in Asian countries, there’s no social welfare. And so you either live on the streets or you go work and pay for it.

Olivia: I see. So I found that

Fay: So it’s still fear based and anxiety based.

Olivia: But it’s more constructive at least

Fay: Well, it there’s a workability around it, right? Like with having or not having it’s better to have it alleviates a lot of stress and anxiety with. Now for those that, that already have though, then having more won’t make that will make a difference. And then they think they’re chasing, having more as fulfillment when fulfillment is given by, by really contributing and making a difference, not trying to survive and get better.

So when you’re trying to survive and get better, is this your [00:19:00] anxiety in play, collecting more and more evidence? So there’ll be a lot of people out there that are quite well off and wealthy. Let’s say, because they’ve got that sort of say background, but they’re anxious Rex,

Olivia: Hmm.

Fay: There might be your antidepressants, nothing wrong with that, but I’m just addressing that.

the more you have in that case, like Maslow’s triangle. It doesn’t give you more. It’s how you increase, your utility as a person.

Olivia: Mm.

Fay: Yeah.

Olivia: So these days, I guess this gives you a tool to be able to address all these issues. Are you still helping people with money issues or what are the kind of things that you’re helping people with these days?

Fay: In insight tapping

Olivia: Yes

Fay: Yeah. So, ,

all sorts of issues. I’ve helped people with grief.

Olivia: Mm

Fay: I have helped people with money issues in terms of, , developing the.

Olivia: mm-hmm

Fay: they want say they want to [00:20:00] take themselves from here to there, like to the next level. And they don’t know what it is. That’s blocking them.

And often it’s not a, it’s not strategic. It’s often an emotional block. So for a client of mine, she came to me wanting to increase her business. And she was at a place where at next day she was ready for the next stage. , and what came up was she was scared to hold other people account. Because when you grow and you have more collaborations, you have more interactions and contracts with other people and vendors and what have you.

, and there’s, and you’re dealing with personalities. There’s always room for accountability, but she wouldn’t. She would just go, oh, just, I’ll just, I won’t chase that. I’ll just give them the extra product or whatever it is. And so if you wanna take your business as an ex level, your accountability as a person to hold others to account comes into play.

And so that was the block had nothing to do with her strategy.

Olivia: just doing this [00:21:00] work. Hold a mirror up to yourself as well, dealing with people’s money issues, and then going on to EFT where you’re dealing with all of the issues. Do you ever see, is it ever a mirror to yourself? Have you learned about yourself along the way?

Fay: Yeah. So as a practitioner, we need to do our own personal work. So I get my own tapping sessions once a fortnight. So for the last three years I’ve been tapping fortnightly right for myself with another practitioner. , and when I’m tapping, say for you as a client, I’ll be work. My subconscious is also listening.

So it’ll be working on its own variation, but I’m there doing the work for the. As such. , and the reason we as practitioners need to do our own personal work is so that we don’t get triggered in the middle of a session for a client.

Olivia: yeah.

Fay: Because if you deal enough with the stuff that comes up for you. You can hear secrets that are three [00:22:00] decades old or hear about sexual abuse or hear about a divorce or hear about, a grief for someone or a pet. You’ll be able to hold space with the other person because you’ve dealt with your own stuff. So that you can do that. So for me, on top of getting my tapping sessions, I go to Biro, yoga and hot Pilates a lot.

Olivia: Mm,

Fay: So I put myself in an environment where, well, it’s not that I dislike it because I love it. Right. But it’s a mental test and it depends on a daily basis. I might rock up to Bikram last week and I was fine. And this week I might be on the floor, four third of the class, because I just can’t deal with it.

So

Olivia: It brings everything. I haven’t done it for years actually, but I did it once and it was incredible. I actually had to do some really stressful things at work and we had to let people go and it was awful and it was in my body that horrible tension and I went along Toro. Not because of that, but it all just sort of, it [00:23:00] was like, it was rung out.

Like when you run, ring out the laundry

Fay: Yes exactly. I mean, you end up working all your muscles, it’s a 90 minute open eye meditation. You gotta look at yourself in the mirror, whether you like it or not. Right. And so you learn to then hold space, you learn to then deal with your own emotions, your own thoughts in on top of your own physical discomfort, because you’re in a room.

If you’re dehydrated, you suffer through the whole 90 minutes.

Olivia: Hm.

Fay: And the heat doesn’t consistently say at 40 degrees, there’s a humidity aspect. It will go up as well. Like, just because it’s 40 degrees doesn’t mean the room doesn’t increase in temperature. Right. And so I’ve utilized bickering to learn how to hold space for other people, because I’ve dealt with holding my own space.

Olivia: Yeah, incredible.

Fay: So now I’m incorporating cold showers

Olivia: Oh, that’s a bit of a new buzz. Isn’t it?

Fay: Yeah, it.

Olivia: So we’re [00:24:00] running outta time though. So is there anything that we didn’t cover that you would like to share with people before we wrap up?

Fay: yeah, that inside of consistency, you’ll learn a whole lot about yourself. , but you get apply to consistency so that. , the lessons and the messages do have an opportunity to show up. And if you show away from it, the learning’s not gonna be had. And you’re still back in the same spot.

Olivia: Exactly consistency is, number one, that’s my word of the year actually is consistency and it’s definitely applies to the podcast as well. Well, how can people reach you?

Fay: you can follow me on my Facebook page. Living well with Fay is the social handle and same with Instagram living well with Fay.

Olivia: excellent. And we’ll put those in the show notes. Thanks so much faith.

Fay: Excellent. No, thanks for having me.

Olivia: Pleasure.