Note: this transcript was generated automatically. It’s accuracy may vary.

[00:00:00] Do you interview guests on your podcast? Do you generally do it online? Are you wondering what platform is best? If so, this episode is for you. Hi, I’m Libby, and I help entrepreneurs and track their dream clients and get their message out into the world so they can make the impact they are here to make.

And create the income they desire. Let’s get into it. Hey, my name is Olivia DeSouza. I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love and making a positive impact in the world. I’m the podcast and social media manager, a singer songwriter, a kids’ music creator, a Ishk, our wife and a mom.

I’m the secret weapon behind many six and seven figure entrepreneurs, helping them shine a line and call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired. You’ll learn about podcasting, lead generation [00:01:00] business, and all about the real life stories of people behind the businesses.

Just like you think of it as a place to hang out with your like-minded business bestie who gets what it’s like. So grab a cup and hit subscribe so we can hang out again. Is Pragmatic Pod the podcast. I am here and I’m to be brave. Miss me. I’ll stand on every stage. I’m.

Hey, friend, before we dive into today’s episode, remember to hit subscribe so you don’t miss any of the tips we share in Magnetic Pod on podcasting, lead generation and business boosting ideas. And remember, if you have or you are thinking about starting a podcast, head over to my website@liveymusicmedia.com slash freebies.

I have loads and loads of free resources and templates that will help you get started. The link is in my show notes. [00:02:00] Now, here’s your. Before we dive into it, remember to subscribe so you don’t miss any more tips and tricks on podcasting, YouTube, and lead generation. Okay, so I have experimented with a few different platforms and I have spoken to other people about their experiences, and here is what I found.

If you are going to have a podcast, you have a few different options you had. Zencaster, E cam, Riverside, streamy, yard, squad, cast, and lots, lots more. So I have not used every single platform. I’m going to go through the ones that I have tried and the ones I’m familiar with and share my experience with you.

Okay? So first of all, zoom. Zoom is the most widely known widely. Used platform. It is not a podcasting platform. It is not the best quality. In fact, I have heard podcast producers say that if you’re invited onto a podcast, then they’re using [00:03:00] Zoom decline or telling them to use a different platform. I think that’s going a bit over the top, really.

But I agree that it’s not the best quality. Platform. However, I have had plenty of clients who use Zoom because they just already have an account with it. They can’t be bothered learning about another platform, and they put out good quality content that people listen to and nobody is thinking about. How the quality could be better.

It’s only, it’s only podcast producers and audio producers and some people who just have that inclination to just really, really love the beautiful, best quality sound you can get. But, The general population, a lot of people don’t care, are not paying that close attention. Now, that’s probably a controversial thing to say.

I think, you know, people will say that you should have certain standards, and by all means, if you wanna have the best standard you can and you should. Yeah, and [00:04:00] I think definitely as you go along in your podcasting journey, improve things as you go. But I think you could also be a little bit precious if you turn down a podcast interview just because it was on Zoom.

So here’s my tips on Zoom. If you are doing it on Zoom. The thing is, it does produce an MP3 that is compressed. It’s not the best quality audio. But what you can do to make it as good as you can is to be using a good quality microphone and to go into the settings and you can go into the settings that you can find an area where you can click on making separate audio tracks.

Now, that is something you should do no matter what platform you are using. If you have separate audio tracks that can make a. Big, big difference in the quality of the sound that you end up with and the scope that your audio engineer, if you’re using one, has to fix any problems that come up. Because sometimes what happens is one person’s volume is up high and the other [00:05:00] person’s is down low, and then.

The person editing will have to try and raise the volume of the person who’s, if they’re one person, if they’re a bit quiet. But in doing that, they might also affect the sound of the noise in the room. And if that track is the same track that the other person’s on, it just limits the scope that you have to correct issues that come up.

So definitely get separate audio track. Okay. However, when you are ready to go onto some better quality sound and video, you can look at some other options. So Riverside FM in the research I’ve done is the best quality. It is the one that allows you to have 4K video. Now, most people won’t need 4k. 4K is a lot bigger.

High res, which is high res is 1920 by 10 80. 4K is four times high definition. So let’s backtrack a bit. [00:06:00] Why does video even matter? Now Riverside FM is great because it, you can record it as a wave file, as a really high quality wave file, and even the video you can record as 4K instead of hi res. So why does this matter?

What depends what you want to do with your podcast. Now these days with video being king on social media platforms, with TikTok, with reels, with everywhere, really it’s a wasted opportunity. If you don’t film. The video aspect of your podcast, if that’s a thing that’s gonna stop you from doing a podcast, is having a video aspect, then just stick with audio.

But there is just so much more that you can do with it if you do have the video. So if you do Riverside fm, you’ve got the possibility of doing 4K subject to the quality of your cameras that you’ve got attached as well. So why that matters. I would say that really only matters if you are planning to make a YouTube [00:07:00] video because YouTube is.

Depending on what genre you’re doing generally needs to be super high quality and interesting to look at as far as the editing goes. So it is shown in high res, but what recording it in 4K does it gives you the opportunity to create different looking. Scenes, if you will. It basically means that you can digitally zoom in and zoom out and have some movement when you’re watching the video because when you cut in to get a closer up look for some scenes.

You are not going to lose quality you’ve recorded at 4k. That’s so when you zoom in, it’s still high resolution. Does that make sense? Okay. So that’s really only if you’re doing it for YouTube, if you are just sort of cutting it down to create your reels and your tos, high res will generally be enough, and it all takes up more space on your hard drive.

The other thing with Riverside [00:08:00] FM is that it is recorded locally to your computers and the value of that. That your internet issues do not get embedded and burnt into the final quality that you have. So it still matters to have a good quality internet connection so that you can conduct the interview without stopping and starting.

And Can you hear me? Can you hear me? You’re frozen. Sorry I didn’t hear anything you said. All those sort of issues. But if you do have some glitches because of internet and maybe someone’s looking a bit pixelated, But you can still hear them and you can still carry on with the interview. Then the final quality will not have the pixelation because it is getting recorded locally to the computers and then getting uploaded to the cloud.

So the thing to watch with platforms that record that way is to make sure that your guest doesn’t just suddenly close at the end of the interview. So don’t leave, don’t go anywhere. Let me just make sure it’s all uploaded. Be able to watch and see when it’s a hundred percent complete, and then you can [00:09:00] say, okay, you can go now.

So that’s an important thing to watch for. Okay. So Riverside is good value and it’s a great quality. So yeah, that’s definitely one to look at. Zencaster is also a brilliant option. It just doesn’t do 4k, but it does all the other things as far as having a high quality audio and high definition video, and there is a free plan, which for a lot of people will be all they need for their podcasting journey.

So Zencaster is brilliant. It is also one that records locally to your computer. So again, make sure that everybody had their video fully uploaded to the cloud before they go. Squad cast is another one that records locally to the computer and does high quality way files. However, I found it a bit pricey, so it’s not one that I have looked into too far.

Okay, so to recap, zoom. Is okay, but it’s not brilliant. But sometimes it’s the fallback option when people can’t figure out the unfamiliar platforms [00:10:00] and it will just work and it gets you a recording. So if you’ve got that already, it’s a place to start. If you wanna step up and get better quality, Riverside would be your top one, especially if you want the extra resolution on your video.

Otherwise, Zencaster is incredible for what it offers and. What you can get even on the free plan. If you’ve got any questions, please reach out to me. You can send me a message via LinkedIn or at Libby Music Media, l I v v I. Music media at on Instagram, or you can just send me an email. All my contact details are in the show notes.

Let me know what you wanna learn in future, about podcasts, about lead generation, about YouTube, all of those things. I would love to make more episodes on the things that you need to know about. Remember to hit subscribe so I can see you on the flip side. Bye. So what were your key takeaways from today?

Did it raise any. What would you like to know more about? [00:11:00] Let me know. You can contact me via social media or email. I don’t care which way you use. Just reach out to me. I’d love to chat with you. And remember, you can get access to lots of free podcast resources that’ll help you get started or help you improve your podcast.

Libby music media.com/freebees. Hit subscribe cuz I wanna see you again for now. Go forth. Be the awesome person you. Live the life you want to live and have fun. You’ve got this. See you next time.

H It’s man. Move baby. Rock solid to reach.

Note: this transcript was generated automatically. It’s accuracy may vary.

[00:00:00] Biggest thing if you are wanting to make a course is be really clear on what you’re gonna offer. Break it down into achievable steps for your students along the way. Deliver that course. Create your marketing material while you are actually putting the course together, cuz that’s the top time you’re most excited about it.

And then use automation to market your course. We haven’t touched on it much today, but use automation to tap in and make sure that you are continually marketing people while you’re creating the course. Look at the lead magnets that you can do to attract people through to it. And then make sure you set up things like nurture sequences and those sorts of things along the way.

So the journey is taken and everything about course creation is a journey. It’s a journey from seed of interest right through to completion. When they get to the certificate and they go onto their next step, what is the next course and what’s the next thing that they need to learn? And it’s all about making sure that we plan that journey so it’s as smooth as possible for them.

Hey, my name is Olivia DeSouza. I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love and making a positive. In the world. I’m the [00:01:00] podcast and social media manager, a singer songwriter, a kids’ music creator, a , our wife and a mom.

I’m the secret weapon behind many six and seven figure entrepreneurs, helping them shine a line and call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired. You’ll learn about podcasting, lead generation business, and all about the real life stories of people behind the businesses.

Just like you think of it as a place to hang out with your like-minded business bestie who gets what it’s like. So grab a cup and hit subscribe so we can hang out again. This is Etic Quad, the podcast. I am here and I’m ready to brave, cannot miss me. I’ll stand on every stage. I’m available for.

Hey, friend, before we dive into today’s episode, remember to hit subscribe so [00:02:00] you don’t miss any of the tips we share in Magnetic Pod on podcasting, lead generation and business boosting ideas. And remember, if you have or you are thinking about starting a podcast, head over to my website@libbymusicmedia.com slash freebies.

I have loads and loads of free resources and templates that will help you get started. The link is in my show. Now here’s your show. Hello Linda. Welcome to Magnetic Pod. Hello. Thank you for having me here today. Absolute pleasure. I really admire you, so I’m very honored that you dropped your hat in the ring when I was looking for guests.

So I’ll just briefly introduce you that, Linda, is that how I say

to me anyway? Rockstar of marketing and PR, and also of course creation, and she’s the co-founder of a very well engaged. Big Facebook community called [00:03:00] business, business Business or BBB for short . I’ve, yes. and, and, uh, yeah, I have been following Linda for four years and learning from her, so I’m absolutely so thrilled that you could be here today.

So having meal board, and it looks like that the rain indigo is maybe affecting our internet connection, so I apologize. Uh, that’s a yes in my picture that, well, it’s a bit fuzzy, but the good thing about this, I’m using zencaster, so as long as we can hear each other Yeah, I can hear you fine. So it, it’s picture fuzzy, but yeah.

The final just don’t leave suddenly at the end. Oh, well just wait until it finishes uploading just to make sure we’ve actually got the recording. But yeah, it records locally to the computer and then upload. So hopefully any fuzziness or pixelation, ah, that will explain how our connection most probably can’t do both at once.

So apart from like you, I could say so much more about you. Is there anything else? To say, to let people know about yourself because there is so much. [00:04:00] Ok. Today, in today’s podcast, we’re talking about course creation. So you must probably wanna be a street cred about why I can teach course creation for that point of view.

So I’m a think approved expert. Have been since 20 year, uh, 19, which is a long time out there. I’m a trained teacher originally, and as, uh, Olivia said to you before I run, The business, business, business community. So we are leading our market and teaching every day inside that space. And that’s designed to help us be able to educate our market, work with our people, and do those sorts of things.

So I walk my talk, I teach, I have been creating courses. Literally up until we got on the podcast today, I was creating a course ready to go out for a course summit. And also my 12 courses are about to drop very early next year. So it’s a bit insane. But that’s what I do. . Fantastic. Well, I just think, I know for my clients that I help with podcasting or social media, that this is often where they’re wanting to funnel people to.

Because the frustration people have sometimes is selling time for money. And so [00:05:00] if they can sell courses, they sell the one thing to multiple people and they get some of their time back and it’s a bit more leveraged. So I am just really happy to have you on to, to learn more about that because I know there’s people that wanna.

And podcasting is a great way to be able to direct people through to your courses. It’s a great way to give them that taste test of what it is like to learn from you in a format, but, and it’s one of the learning styles, you know, auditory learning is one of the learning styles that you will engage as you teach your people.

So Podcasting’s a great platform to start with. , and I’m not even biased about that. I agree with you. . . Okay. So where to even start? If people want to have a course, What would be the first thing that they should. Clear on simplify. First thing first, do you wanna teach everything? You can’t teach everything online in one course because you’re gonna overwhelm your students.

Your students, especially when we’re talking about online course creation. They need to be able to self-pace. They need to have little mini wins along the way. So of course, you know, bias to me is gonna say, go [00:06:00] download our course planning sheets and start to, you know, Break it up that way, but it is really important that you plan what you’re going to teach.

The first thing we, an exercise we normally run people through is, you know, what questions are people asking you? What do you feel you can talk underwater about and what do you feel really frustrated? Cuz this is the one that I really think is, is a big thing to teach. People come and ask you this all the time.

You’re like, how? How do you not know how to do that? They’re the normal things that you can be able to teach because it’s second nature to you, and you’ve gotta remember that. You’ve gotta teach the basics before you can teach the advanced. Because if you don’t lead them through the basics, then there’s gonna be gaps within your journey.

So when you start to put your courses together, you might have an introductory course, a mid-level course, and then an an advanced course, or you step them through those stages. But if you try and step them through all those stages in one course, you quite often can overwhelm them. So it’s about making sure that you plan your course creation journey.

One thing I’ve learned in my time is it’s more than one. There’s different things that people want to learn about different topics. They might come to you saying, I wanna learn everything at once. But there [00:07:00] are different things that people wanna learn about different topics along the way. So does that make, does, should people do when they’re trying to decide which way to go?

Is it like a short burst of a, like a 90 minute workshop? Or does it, is it a six week course or there’s no answer, have never done it? There’s no answer on that one. For the market, it depends on how much knowledge you’ve gotta teach. If there’s homework in between, sometimes a six week challenge can work really, really well.

Sometimes it can be a webinar, sometimes All that you are prepared to do as a course creator is to turn up and deliver an hour. Okay, you’re not ready for doing all the extra course creation stuff. And I will say there’s a lot of work that goes into course creation. This is not a magic, do it overnight.

Here you go. You’ve got a course, you’re making $10,000 the next day type situation. There’s production involved, there’s planning, there’s engagement, there’s delivering the course, watching it, tweaking it. And Olivia, you’ve been in one of my challenges that we used to run over a yearly basis, and we used to run it over a.

Because that’s what I thought our people needed, but it was incorrect because I’d stopped, well, [00:08:00] actually, I stopped making sales in February and people were wanting to come in throughout the year. So we changed that up into a membership style. So it’s an evolution. So there’s not an answer that says yes, that can be taught in 90 minute course, because it may not be able to.

It might need three or four or 90 minute delivery methods to be able to teach. But if you are leading your student through something, it’s about making sure you give them short, sharp wins along the way. So teach something, let them implement and use that learning, and then move on to the next step. And it’s about breaking it down into small little chunks.

Some of us gotta go back to what it was like, you know, teaching our kids to eat or teaching our kids to walk. Mm-hmm. And putting that one foot in front of another. And that’s exactly what we’re doing when we’re teaching someone else what we do. Okay. And it sounds like it’s ever evolving, like jump in and do the course creation and you’ll probably end up changing it.

You will. Because there’ll be different people that you engage with. Like, it, it is not. Course creation isn’t a set and forget type [00:09:00] situation. It’s a set and forget as much as you can until it needs to be updated. , you know, technology changes, providers change. Um, for example, we’ve got our podcasting course which teaches podcasting.

But in that time, ishka, who was a major player here in Australia, is no longer a major player here in podcast hosting. They’ve been bought out by Spotify. It’s now anchor or, but all the information and the tutorials that we did using the hosts that we used to use back then need to be updated. So those things happen, you know, if you are a marketer or unless you are literally teaching how to sew something on, you know, hand stitching or something like that where it’s repetitive and you know the needle’s not gonna change , there is normally something is gonna change.

Even with sewing machines, you know, the machines change, the functionality changes, better techniques come out and we need to keep updating our courses throughout that process. But it is a way to teach to. . It is a way to either teach a live course to many and deliver a live, and that’s most probably the first function you actually have to wake out is, do I wanna do this live or do I wanna do it evergreen?

Okay. Mm-hmm. live to [00:10:00] beta test is, is easy because if you forget something, your audience is there in front of you and you can fill in the gaps. Mm-hmm. . But if it’s an evergreen course and you’ve forgotten something, you’re relying on someone actually having the guts to tell you that you forgot , a major step, but, and you don’t have the ability to see the deer in headlight moments that you can see when you’re teaching live.

So normally if I have my preference with a course creator and we work, we can on creating courses, I’ll say, let’s teach live first. Let’s see what a live webinar comes out. Like. Let’s see what gaps we need to fill in. Did we forget something before? Did we forget something after? Well, we completely off the mark, and if we were completely off the mark and we’ve done a presentation and it’s live with a little bit of a workbook, we can shelve it and come back.

Mm-hmm. Or we can look at adding some more stuff in there. But if you’ve developed a five or six hour course and you’re completely off the Mark , then that’s a little bit more painful. . Yes. . So I was going to ask actually about Evergreen versus live. So if you start with the live [00:11:00] can, do you reuse that content much or do you.

Okay, you might start teaching live start from screen. Might start to develop that into Evergreen because there’s a slightly different version. I don’t believe in handing out my live recordings of other people who’ve attended in a evergreen course type style, unless it’s under a membership situation where they’re replays of how to sessions or something like that.

And everyone understands what they’re there to be recorded for. Because if you’ve come to a live training course and there’s six of you in the room and you’re happy to be the six of you working through that course, you’re not expecting that course. Your discussions and that to go out. , and there’s a fine line with that as well too about whether that’s ethically correct or not to do what I am a big believer of.

Is that going okay? Yes, I’ve tested the teaching methods, I’ve tested the workbook, I’ve tested the PowerPoint or the presentation, I’ve tested the quizzes. Yep, it’s ready to go. It’s now ready for me to spend time to record that. So I used to live as the the testing ground to work out with. Yep. Are we ready to teach that in an evergreen format?

Now, just because you create an evergreen course doesn’t mean you can also do the reverse and teach it. [00:12:00] Especially if you feel like maybe not getting the right completion rates, or you need to test it in a live environment, but also some people, different learning styles in course creation and evergreen course doesn’t suit all learners.

The rise of the social learner is coming even more and they need that interaction with other people, whether it’s in a Zoom environment or whether it’s in a classroom environment, and they need that interaction of other people as well. So while self-paced and evergreen learning is one way you can deliver your course live supported, cohort-based is other ways that you can deliver your courses as well.

And there’s lots to take into consideration, but normally live or evergreen’s the first place you. Okay. Is there, as far as one that’s more successful to sell, whether as in the students taking it, is there a preference, do you find? No. No. There is a sense of urgency on life because there’s a set date that someone has to sign up for, but there is a convenience in Evergreen, so there’s not.

You yourself will [00:13:00] push a live course harder than your pushing evergreen course because you need to fill however many people you thought you should have in that live course by that date. Whereas an evergreen course, you’re like, oh yeah, it’s there. If I don’t get to marketing it this week, I’ll mention it on my socials this week.

I’ll mention it next week. And that’s where the things fall behind the way was like, because it is evergreen and people can take it. And the other component from that point of view is it is an evergreen course so that people are sitting there going, yeah, well I know that Linda’s got this course. , but I’m not ready for it yet.

So I might come back and look at it three to six months. Whereas in a live course, they’re going, yep, okay, I’ve gotta be in by this day. But the live course also has a downside of, I’m not available on that day, or I’m not available. That’s my busy time of year. So they both have their pluses and minuses. I don’t see either of them each selling out.

The only component that is most probably in a live situation is when you’re classroom based, you have restrictions by obviously the number of people you can fit into the room. , I guess. I mean, I think my personal style is, I’ll probably be more likely to do it if it’s live. actually do the content . [00:14:00] They need the live version.

Yeah. But, uh, but also, yeah, so I work with, but it’s nice to have the reference. I work with a career coach at the moment. Her, most of her market is working during the day where she could teach a course. So Evergreen has to be how she delivers it. Mm-hmm. that makes sense. And it’s, it’s convenient for, it’s convenient for them.

More convenient for people. , they may not be ready to move a job today and she delivers a live version today, but tomorrow they’ve gone into working on, no, that’s it. I’m out . Then they’re looking for the course and that’s where the evergreen option comes in. So try and do it both ways. There is no reason that you can’t do it both ways.

Mm-hmm. And they, the pluses and minuses. Well, I dunno if pluses and minuses are the right words, but there’s, yeah, there’s different things to consider. I. Yes, and evergreen is probably really good in terms of just having it. They’re able to sell at any time and passive income. Once you’ve done the hard work at the, and you consistently market it cuz it’s not passive unless [00:15:00] you consistently market it.

Cuz if you forget, it’s not , it’s not passive as, it’s not passive. I’m sorry guys. Passive income is really not passive. There’s a hell of a lot of work behind it before it starts with you picking into gear. , I think there needs to be a better word than passive. Probably it’s not quite. It needs to be like mad ducks spinning underwater to get to the point.

And now we’re floating along

what else did I want to ask you? I guess one thing that’s really hard for people probably to decide on too is a price point. Do you have any advice around working those things out? Okay, so they do either do one or two things in the industry. Normally when I say a course come through our desk to have a look and review, they’re either under price.

which therefore has the person questioning value or they’ve overpriced it as if they’re doing one-on-one consulting with the person and you sit there and go, oh yeah, that’s great. But uh, I don’t think anyone’s gonna pay you that when you’re not turning up in-person [00:16:00] yourself to deliver that area.

Mm-hmm. . Now, I don’t say that any of these courses don’t have value, but you’ve gotta hit the sweet spot and you’ve gotta understand that, you know, it might take a month or two for that course to start to generate the sales that you want it to generate, but the investment you put into a course in time and production and preparation and planning.

Is going to, you know, translate more to towards in the future of a longer term payoff and a longer term reward. It’s just like if you do an in-person or a live event type situation that, you know, there’s a certain level where you break even and then every registration after that, you know, make is, is profit as we like to say.

So, you know, you’ve gotta look at it from that point of view. How many students do I need in this to get my time? For my money and you know, is that achievable? If it’s, you know, a thousand, 2000 students, I’d be sitting there going, oh, do we really wanna be doing an evergreen course? You know, this seems to be, maybe we need to break it down into smaller chunks where the investment, you know, return on investment risk isn’t a thousand people to register.

We’re looking at maybe, you know, 10 to 20 [00:17:00] or 30 throughout the process. But what we find with most course creators, They’ve done the other thing. They’ll go, oh, I’m just gonna charge $27 for it. I’m gonna charge $9 for it. I’m gonna charge, do the, you know, a small amount for it. And then the question is, you know, there’s maybe an hour and a half, two hours worth of learning material in there.

And they’re going, well, what’s the point? , what am I actually gonna learn out of this stuff? You know, there can’t be anything of any value in there. It’s all gotta be a sales pitch. So it’s about making sure that you price in the right point of view, that people aren’t sitting there looking at it. If you are gonna teach for an hour and give someone a workbook and tutorials and how to at least price it to the point of you value that the time and the transition, and quite often it’s the transit.

When course creation people are paying for the knowledge that you have now, it might only take you an hour or so to teach it, but you’ve spent 10 or 15 years to learn it. Mm-hmm. . So Exactly. While you might have spent all that time learning it, they’re paying for the shortcut. Okay, so remember the pain points that your students might have to go through if they had to learn [00:18:00] this themselves without your know-how and shortcuts, you know, how much Googling would they have to do, how much YouTube looking would they have to do?

And that’s the other thing is just because it is out there on Google or YouTube doesn’t mean that you can’t teach it because what they’re looking for is a succinct way and a. in your course when you are looking at teaching it. Whereas you could Google something from this guy today and it’s outta date, but you’ve watched it and you’re thinking it’s end date, uh, and it’s not the latest trend, or it’s not the latest how to.

So you know, you wanna make sure that you are providing them a path and a supported learning path. So if you gotta put a course out there, unless it’s a free mini course, which is under an hour, here you go. Here’s my tutorial. Then I think your starting price has to be somewhere about the $57 mark and above.

Interesting. And what do you think about the thought of, uh, value ladders that I’ve heard people talk about, you know, having a range of products at different prices. Is that something that you resonate with? Well, we do, we do do that. But I talk about whether does the person sit within the learning journey or within the business journey [00:19:00] of your offering as a coach or a consultant.

So, you know, I talk about, and this is long topic, short version. Um, we talk about trees and we talk about where you’re offering trees is and how they’re going to climb. So, It’s not so much having a different price point, it’s about having a different knowledge point. So we know, as we said, teach the basics.

So we, the entry level stuff could be, and the basics could be your blogs, it could be your podcasts, it could be your how-tos. And then the next level up is, okay, well I’m ready for a little bit of understanding how to do this more myself. So they’ll go into the how to do it more myself, course type situation.

Then they’re like, Ooh, actually I need a little bit more help. So do I have a membership? So that where you, I offer a little bit extra level of support with a few of my courses in there or all of your courses or whatever you wanna do from that point of view. And you’ve the membership offering and then your coaching.

Cause we about selling time. Your coaching starts to sit up the top. Okay. And it’s priced appropriately because it is sitting up the top and it is the one-on-one time from you. That they’re able to work their way up to. [00:20:00] Now. Some people will be, you know, rapid climbers and they’ll climb straight up the top going, right.

I want the coaching I’m in. Get me that. That’s exactly what I’m doing. Other people need to climb a little bit, sit in a branch, make sure they feel comfortable, and then climb to the next branch. and it’s not, I’m not a fan of, and I’ll say this, all honesty, I’m not a fan of, hey, buy this course now. You bought this course now, then in the next five minutes if you upgrade, you can get all of these extra bonuses, you know?

Mm-hmm. , be clear with your people and also be honest with them. Cuz that half the time turns me off and sends me to the PayPal refund button and in my response is, you know, if you and I, and that’s where those really low price courses, that’s the expectation the market has, and especially here in Australia, we are incredibly.

We are the most suspicious market you’ve ever seen. Mm-hmm. . And we think, you know, what’s, why, why are they doing that? What, what? What’s in it for me? Mm. It’s all you think, oh, this is just a, a lead magnet that I’m paying for almost , like it’s a trip wire thing. So where’s the, where’s the next component? . . [00:21:00] So, okay, so if we’re making a courses, I guess the key thing is getting people into the courses.

So what are your recommendations around. . Okay. The first things first is, is about planning and making sure that you actually have got your introduction. If you don’t have that plan in place and you don’t have tho those areas, from there, getting people to the course is nothing else. So we need to, you know, do a bit of market validation and that sort of stuff.

So, as I said, look at what people are asking. You look at all of those sorts of things. And then marketing is 80% of the job. Okay. . So if you don’t have time to market your course, there is no point in making one. I’m sorry guys, but there is no point in making a course if you can’t turn up and educate your market and you know, host things like a podcast.

Be a guest contributor on other people’s blogs, being able to educate and share your knowledge and expertise. Answer questions inside Facebook groups if you can’t do that. There’s only so much Facebook ads and Google ads and all of those sorts of things we’ll do for you. And I say from an organic point of view, [00:22:00] you can run all the Facebook ads in the world that you’d like, but if the people get to your Facebook page and see nothing else, there’s no credibility.

And when we teach online, we have to have credibility with our audience. So they need to be able to go to Google and find you. When they do their due diligence and their research. So that is where the marketing and the blogging and the guest posts and the lead magnets, you know, okay, well I’ve got this course I wanna teach on this topic.

What’s the lead magnet? And then, Running that through a nurture sequence, cuz I see so many people go, yeah, I’ve got my lead bang up, but it’s not converting. And I’m like, well, what did they do after they get it? Oh, nothing. They just go, oh great. Yay. got an email list. I’m not doing anything with it. So often it’s like I got an email list.

I’m like, when’s last time you emailed them? Oh, three months ago? I’m like, oh gee, they’re a. Even if you do email them now, they’re gonna be going, what the hell’s going on? ? Who’s this again? Yeah, So long since I’ve spoken to you. So it’s about consistency, it’s about planning everything in course creation and marketing comes [00:23:00] down to planning.

You can fly by your seat, but fly by the CD pants, but it’s only gonna get you away from it for so long, and then you forget. and you notice that I’ve said s multiple times today. It’s all about ma. It was all about remembering to market your course. It’s all about turning up and having the conversations inside the Facebook groups or Cora or those places where people are going to be looking for your course and always remembering if we are teaching a course which is evergreen, which solves our people’s problems, there are gonna be new people with those problems each and every.

So we need to be able to continue to put our course out in front of the market and I can guarantee you that none of your audiences all at on a time in the first day that you share that Facebook post about your course. So you need to keep sharing it and keep sharing it, and then something to be reminded that you have the thing in the first place.

So that’s right. It’s, it’s our whole world what we do, but people have got their own lives and we need to remind them until the point that they actually need the thing . Well, people won’t need it right now. They’ll need it in two or three years time. [00:24:00] And that’s the beautiful thing about creating something that’s evergreen.

The need wasn’t there today, but it is tomorrow for the person and they can access it when they need to. So, uh, nearly time to wrap up, but is there anything I haven’t asked that. Should have. Is there any key takeaway, anything that you would want people to know about? Okay. They wanna make a course.

Biggest thing if you’re wanting to make a course is be really clear on what you’re gonna offer. Break it down into achievable steps for your students along the way. , deliver that course. Create your marketing material while you are actually putting the course together, cuz that’s the top time you’re most excited about it.

And then use automation to market your course. We haven’t touched on it much today, but use automation to tap in and make sure that you are continually marketing people while you’re creating the course. Look at the lead magnets that you can do to attract people through to it. And then make sure you set up things like nurture sequences and those sorts of things along the way.

So, The journey is taken and everything about course creation is a journey. It’s a journey from seed of interest right through to [00:25:00] completion. When they get their certificate and they go onto their next step, what is the next course and what’s the next thing that they need to learn? And it’s all about making sure that we plan that journey so it’s as smooth as possible for them.

Wow, that’s lovely. That’s really valuable actually because it’s thinking about all the components and making sure that, you know, you’re not wasting your time making a course, but that you’re really marketing it well and thinking ahead. And also, I love the, you know, love automation as well. Let’s make it as easy as we can repeat.

Okay, well, how can people reach out and learn more from you? Okay, so most probably, if you’re wanting to find course creation, head to the course, creator circle.com au. You’ll see our upcoming events, our how-tos our membership is in there, which is got our whole course creation process in there, tools and tips and handouts along the way.

And if you wanna book a call with me, you can do that on that website as well to help you get started. So that’s most probably the easiest way if you’re looking at course creation, if you’re looking at marketing. Linda Reed enver.com [00:26:00] au will send you there and once again, you’ll find me on either one of the sites.

It’s pretty easy. . Okay, and we’ll put all of that in the show notes. So thanks so much, Linda. Beautiful. Thank you. Bye so much for having me. Bye. So what were your key takeaways from today? Did it raise any questions? What would you like to know more about? Let me know. You can contact me via social media or email.

I don’t care which way you use. Just reach out to me. I’d love to chat with. And remember, you can get access to lots of free podcast resources that’ll help you get started or help you improve your podcast@libbymusicmedia.com slash freebees. Hit subscribe cuz I wanna see you again for now. Go forth. Be the awesome person you are.

Live the life you want to live and have fun. You’ve got this. See you next time.[00:27:00]

Hierarchy. It’s move baby Rock solid

to reach.

Note: this transcript was generated automatically. It’s accuracy may vary.

[00:00:00] I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love and making a positive impact in the world. I’m the podcast and social media manager, a singer songwriter, a kids’ music creator, a ishk, a wife and a mom. I’m Ms. I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love and making a positive impact in the world.

I’m the podcast and social media manager, a singer songwriter, a kids’ music creator, a ishk, a wife and a mom. I’m Ms. Secret weapon behind many six and seven figure entrepreneurs helping them shine online and call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired.

You’ll learn about podcasting, lead generation, business, and all about the real life stories of people behind the businesses. Just like you think of it as a place to hang out with your like-minded business [00:01:00] bestie who gets what it’s like. So grab a cup and hit subscribe so we can hang out. Again, this is Magnetic Pod, the podcast.

I am here and I’m ready to brave, cannot miss me. Our stand on every stage. I’m available for my destiny to reach my people.

So, the reason I’ve decided I wanna talk about it is because I really believe that when we share stories, we help each other, we recognize ourselves in each other’s stories and it, and it really helps. I know that it helped with me with what I’m going to share with you. So I hope this will help you in some way too.

Okay, before I dive into it, remember to hit the subscribe button because I really wanna stay connected and stay in touch. And also it helps other people find this podcast too. So if this helps you in any way, please hit subscribe. So I’m going to, to put this in context, I’m gonna go back a bit. I’m gonna go back to the end [00:02:00] of 20, 21.

21. I had been throwing spaghetti at the wall. as far as my business went, doing lots of different things. I started at at Jolly Joey’s my own. Music business where I ran music classes for kids and that, that evolved into li kids’ music because I wanted to do my own original music. And then I wanted to be under my name.

So it was under li as a character, Libby with red Hair. So go check that out. But I’d also do VA work for people and that led to doing podcasting and social media. And then I’d, and some people would ask me how to do certain things and I would, uh, create courses for that. But, Changing tech and changing what I focused on, uh, quite a lot, and I felt like that maybe people didn’t.

Know what I stood for or what I did . Um, so at the end of 2021, I just felt like no, I wanted to declutter in a way. I wanted to focus, I [00:03:00] wanted to be pick one thing and do that one thing and do it really well, and just do that for my messaging so people know. Okay, Olivia does. That’s the per the go-to person.

So I’ve chose podcasting cuz I love podcasting. I love the storytelling. I love that you can go a bit deeper, a longer form content that you can also repurpose till the cows come higher, but also because it tends to be people who are doing really good things in the world, wanting to change the world, make it a better place.

Those are the kind of people. I find do podcasts, or at least that, that I find in my world that are wanting to share some important content and help others and make an impact. And so I love the idea of being a podcast producer and helping people with that. So that’s what I did and I banged on about it.

And my word for 2022 was consistency. But I did start to feel an itch to do some other [00:04:00] things like I was doing in my podcast. I really enjoyed it. I was getting emails from people saying that they were listening to it and following it, and it was really helping them because I was sharing how to do podcasting and the tips and all of that for that.

But I was also feeling an urge that I wanted to share stories more. I wanted to get back to the connection and doing more than the sharing tips for business, but stories from the heart. So I had that ticking away in my mind that I wanted. Changed direction a bit, but I changed direction so many times in the past that I had a resistance to that.

So that was kind of just in the back of my mind without me addressing it. The other thing I was missing is my music. I didn’t do any music in 2022, which feels like kind of a scene, and I wanna get my music out there. So that’s another thing that was niggling at me in my efforts to pick one thing. I was still having the passions for the other things coming back, and that tension.

Wanting to do more. So one thing that happened to me while [00:05:00] I was scrolling social media is I would come across a couple of posts and some of them hit a bit close to home. I went, oh gosh, that sounds like me. Things like if you often lose your keys all the time in your phone and, and you can’t keep things tidy and whenever you try, It just is overwhelming and it just descends into chaos as quickly as you tied in it all quicker, and, you know, having time blindness and probably more things than, than I’m ready to admit that I feel a bit embarrassed about, you know, life admin stuff that I am not great at or, um, bookkeeping, like pulling behind in bookkeeping and then trying to do lots of.

More than I would admit, in a very short spaces at time and playing catch up and lots of things like that. And someone posted something that, and that it said that it can be a sign of [00:06:00] adhd. And when a friend posted this, I commented, oh gosh, that sounds like me. And it ended up leading to a conversation in the dms and.

Me talking about things like, like my husband for example, we’ll have, we’ll have a system where we write things on the shopping list. We’ve got a, a whiteboard on the fridge, and we write down what we need to buy. And the thing that I most struggle with, if it’s something that needs to go on there, that’s from a different room, like if it’s in the kitchen, I’m better because I can.

Write it straight away on the, on the whiteboard. But if I am in the bathroom and I notice that the toilet paper run out or a shampoo or toothpaste or whatever, and. I think, oh, I have to write that on the board. The moment I go through that doorway, and there’s, there’s a name for this, apparently, it’s called the Doorway Effect

The moment I, I walk outta there,

its gone. It’s [00:07:00] gone. I can’t remember from there to one room to the next to write that on the board. Anyway, there was a whole list of things and it felt like an epiphany. I was like, oh my God, this is me and. I went down a rabbit hole of looking at YouTube videos and podcasts and tos and, and following both people who have had the experience of finding out later in life, uh, and how that showed up and what it looked like in their life, and also following what qualified people had to say about it, as well as people who’ve been through it.

I just knew. And the thing with ADHD is that to get a diagnosis, you have to show that you’ve had it since childhood and things like if you are late with assignments or if you study and you can only take it in at the last minute. And that used to happen. I had no idea this was a, an ADHD thing. I used to study [00:08:00] for exams at the last minute and I used to.

Wow. Gosh, the way I taken the information at at the last minute, the night before, I’m like a sponge man. If I did this in the weeks leading up, I would ace this even more like I would just. Absolutely nail it outta sight. I should really try and do that. I should try and study weeks ahead of time, or at least a week and do a bit of day or something.

But no, it was the night before, and so I remember trying to do that. I remember making an effort to do that. I remember going, okay, I’m going to study ahead of time, and I would read the book and nothing would go in. Like it was so boring. I had no interest in whatever it was. I couldn’t take it in. And so I went back to my old ways of studying the night before when I, okay, full attention, and I would do it that way.

And I found out that that’s a sign of HD because. People with ADHD can only do something [00:09:00] kinda if the adrenaline kicks in and they have to like, there’s a gun to your head metaphorically and you have to do it. Or if it’s something they really love and then they can hyper focus because they love it. But for the things that you need to do and you understand there’s a long-term goal attached to, it can be a real struggle to, to stick to that.

So I saw that pattern. So that was like a major, major, major epi. And it felt like if you haven’t seen the movie Sixth Sense With with Bruce Willis, I won’t actually give away what happens, but I will give away that there is a twist. There is an epiphany he has at the end, and that’s how I felt at the end of the movie.

He just realizes this missing piece of crucial information and the penny drops and he can think back and he sees everything suddenly with that knowledge and he sees everything with that new perspective. And that’s what I felt like and it was amazing. So initially what I felt with this was. [00:10:00] Excited because I found out that a lot of people have a medication for this.

It’s a part of the brain that doesn’t have enough dopamine and that there’s medication you can take. And some people have amazing results from it and it’s changed their life. And I thought, wow, , I want that. So I was excited at first and then I went through like a grieving process when I. Oh gosh. I wonder what I could have achieved if I had realized and if I’d been able to get treatment earlier.

So I ended up being on this rollercoaster ride of emotions. So excitement initially, then grieving, and then I couldn’t unsee it. And I was seeing it in how I operate every day. And it was just, it hadn’t until they’d just been my normal, I hadn’t thought about it too much. It was just me. And then suddenly I’m seeing how.

Go through the day and my attempt to plan and not and not necessarily stick to a plan and trying to do a task. And that task [00:11:00] reminded me of another task, which reminds me of another task. And then I go, oh, which one’s more important? What should I do? And I just noticed everything every day. And it started to upset me because it, I was hyper focusing, I guess, on this part of.

So anyway, what happened next is that I was seeing all my limitations. I guess I was seeing them as limitations. I was hearing these ideas of it being a superpower. Some people will say that it’s a superpower, but I wasn’t feeling any of that. And yeah, so I, I got really upset for a while there. I was feeling really down, uh, and I wanted to really quickly go and, and, It dealt with, and I wanted to see a psychiatrist because psychiatrists are the only ones who can prescribe medication.

And I was all for the medication having heard how good it could be. And that created a new type of anxiety because I would look into it and then hear stories about how it’s hard to get in anywhere. [00:12:00] There’s really a long waiting list. And I’d hear stories about people not being believed, especially women.

It’s only in recent times that women are acknowledged as being able to have adhd. It was always just thought of as something that happened with boys because it outwardly, it, it is often seen with the hyperactive type of adhd, the, the fidgeting and bouncing off the walls and all of that sort of stuff.

It’s, it’s easier to pick up in. Girls can have their hyperactive too, but it tends to show up in different ways, and it wasn’t even studied in studies until I think the late 1990s. With, with girls included. And so anyway, I’d heard of lots of stories of women not being believed, being misdiagnosed, being told, oh no, you couldn’t have it cuz you did well in this area of her life or, or whatever.

Or no, it’s just anxiety or just not being believed. Uh, and the other concern I had is that I was hearing stories about that maybe you have [00:13:00] to prove that you had it since childhood and you have to have reports and I don’t have any reports. I’ve got no idea what happened to them and anyway, why would a person with ADHD be so organized as to keep all their reports

Anyway, so I ended up getting referrals to three different places, and it’s not like other type of specialists where in the past I have. Being able to make an appointment and then they say, make sure you get a referral before you come. But for this, you have to get a referral before you can make the appointment, and then you just wait hoping that they can actually slot you in somewhere.

So I got three referrals and made appointments three different places. And I would, uh, follow up with them. And it was good to keep following up because in the process of that, some of them sent me some of the forms ahead of time and I filled in all the forms. And the other thing I would do is I would take notes.

I had lots and lots of notes. I took notes of anything I remembered from my childhood. Uh, just things I noticed day to day, just look all the evidence because I [00:14:00] felt worried about not being believed because I felt I, I had it. And because of the fact that I didn’t. School reports. So I was trying to compensate by having as much evidence that I could find.

So I kept following up and that was really worthwhile doing because one time when I followed up, I got a phone call and said, somebody’s canceled. Would you like the appointment? Yes. And so I got in and so I went along and I had all my piles or papers of, uh, forms I’d filled in from online tests. Things that they didn’t even give me.

But from the process of getting forms from other places and following up and all of that, I’d ended up with all these questionnaires. So I’d done them all, and I had all these , all these papers. So she had a heap of evidence to look at as well as just speaking to me and, and me explaining my story. And she believed me and gave me the diagnosis of adhd, inattentive [00:15:00] type.

So there’s three types there. D h d inattentive, which is basically where it’s just your executive function skills that are impaired, um, like organization, time management, working memory, those sort of things. And then there’s adhd, hyperactive, which is where you are bouncing off the walls and you can’t stop moving or you fidget a lot.

There’s different ways that that shows up. And then there’s ADHD with both inattentive and hyperactive. So ADHD is attention deficit hyperactivity disorder, which as you start going down the rabbit hole, you find out pretty quickly that that’s. Not the right name for it because it’s not a lack of attention, it’s not a deficit, it’s an intention on too many things at once.

It’s not knowing where to put your attention, and it’s not always hyperactive. So anyway, so it’s really an executive function condition. One of the books I’ve read is the A D H [00:16:00] D 2.0 by. Let me just check my notes by Dr. Edward m Palo and Dr. John j Ratty, I think is how they say it. Anyway, I started to understand the superpower angle that I hear people say, and I’m starting to see that positive side of it.

And that book was good for describing every trait and every trait had a positive and negative side. and I can’t remember all the things they say said, but as I was listening I went, ah, I can see how it can be positive and. A lot of entrepreneurs have adhd. Uh, a lot of successful ones do, uh, and it’s often they’re big picture people, creative, great at starting things.

I’m starting to see why it would be possible to see it as a superpower. Initially, I was seeing all the negative things with adhd, and then I have started to understand the [00:17:00] positives. I think it’s because we are in this world where everything’s changing and. Jobs that once existed don’t exist anymore.

And that’s going to continue to happen. And what we really need is people who think differently and think outside the box. And so I can see how being neurodiverse can be a plus. So aside for from the fact that there are challenges as far as really planning time, time blindness, knowing how long a thing.

And to be able to plan accordingly, not getting distracted, uh, so that you can complete the thing. Sometimes those distractions are actually really important and creative ideas and just being multi-passionate can be used in a different way if you’re not trying to be neurotypical. So it has made me see the positives and it has made me.

About myself, but this is how I am. So instead of trying to be that person that picks one thing and does one thing and only sticks to one thing, I [00:18:00] realize that about myself is that I’m always going to wanna do different things and I’m always going to get bored if I just don’t allow myself some variety.

And just knowing that means that I plan differently. So, for example, with this podcast, I now plan to, I plan to bring into it the aspects that. Are a bit different to what I have been doing so far. I had been sticking to my neurotypical type of advice of , of niche down, and the more you niche the better and stick to one thing and don’t mix your messaging and that all makes sense.

But knowing that I have all these passions, uh, I am planning. To incorporate the things into this podcast, so it is still serving the same people. And so I’ve realized that I just needed to think about things a little bit differently. So the people I’m here to serve are people like me, so I can be myself and the people I’m here to serve are [00:19:00] entrepreneurs, are people who have passions, who want to follow a passion in life, who want to make money and have time freedom.

And. Who care about people. The people that I attract in my world tend to be people who are trying to do a positive thing in the world. They are. They’ve created their own businesses, though they can, so that they can do the thing that they love. And it’s also to help other people. So I can make a video about the highlights and the lowlights and the difficulties and the challenges and the stories and the passions.

all of the things that might be relative to someone who is like me, whether or not you are adhd, but you are. If you are here, you’re an entrepreneur, you are here to make a difference. You wanna make an impact, you want time freedom, you want to design the life that you want for yourself. Uh, and so there’s a lot more that I can talk about besides only narrowing it down.

I can [00:20:00] only talk about this little narrow thing about podcasting and lead generation, so I’ll still put those things in, but this is now going to be a place where you can learn and you can connect, and it’s like being with your business bestie, I guess. So understanding myself. helped me to decide what the next chapter of Magnetic Pod is going to be and what kind of content I want to create, and it’s going to inform the future decisions I make.

So I haven’t got it all figured out, but I am now looking at it through the lens of, okay, this is how I am, and that’s not going to change. How do I plan accordingly? So I’m gonna plan as someone who has lots of passions and interests and is going to get bored by sticking to one thing and one thing only.

So let’s see where that goes. Uh, I’ve been really interested to see that people like Jenna Kutcher, Marie Folio, Denise, oh, I dunno. Anyway, lots of successful people who are adhd. I can see how it’s a [00:21:00] positive. I can see how it helps them. Yeah. Jenna Kutcher had an episode where she talks about discovering it and how it helps her.

So that was, go check that out. Like Gary V for example. Now he hasn’t said he is got adhd, and so I can’t diagnose him , but to me, he’s got all the traits of it. To me, the way his brain works is a positive and I sort of, I can relate to. Him having ADHD tendencies, whether you call it an official diagnosis or not, but I can see how the type of mind that has ADHD can also think big, have creative ideas, and do a lot of positive things.

I know that for myself, getting here to where I am and having that self-awareness of understanding that I have this. Is largely because of other people sharing their stories, and, and that made a big difference to me. So I’m hoping that intern by me doing that and sharing my story, that [00:22:00] that may make a big difference to you.

So if you are someone who can see yourself in. Parts of what I’ve said, I’d love to hear from you. Feel free to comment below if you’re watching this on a video or send me a message. You can DM me on Instagram Living Music Media, which is L IV v I, music Media, and love to stay in touch. I wanna. Connected and it also helps others to find this podcast.

So that would be great. And, uh, if you love this, I’ll see you next time. Bye. I am here brave to.