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AUGUST 16, 2023
E26 S3 How to be Happy with Penny Locaso
In today’s fast-paced world, it’s easy to get caught up in the rat race and lose sight of what truly brings us joy and fulfilment. That’s where Penny Locaso comes in. As a coach, TEDx speaker, and author of Hacking Happiness, Penny shares her journey of transformation and her mission to help 10 million people flourish by 2025.
Penny’s own journey began with a transformative decision to leave her successful corporate career, end an 18-year relationship, and start her own purpose-driven company. This decision was driven by her realisation that despite achieving conventional success, she felt unfulfilled and disconnected from the present moment. It was her wake-up call when her young son expressed that he was too busy to spend time with her that prompted her to embark on a journey of self-discovery and transformation.
Through her journey, Penny realised that human connection, being present in the moment, and positively impacting the lives of others brought her joy and meaning in life. These insights became the compass guiding her towards her new purpose, which is to help others define flourishing on their terms and integrate psychological skills to lead fulfilling lives.
One topic we delved into was the subject of “The Angry Woman”. Penny shed light on the suppressed anger that many women experience, stemming from not feeling valued or heard. Society’s conditioning often encourages women to suppress anger, leading to its misdirected and misguided expression. Penny emphasised the importance of acknowledging and processing anger in constructive ways, including self-reflection and open conversations with the people involved.
A key theme that emerged was the significance of embracing all emotions, not just happiness. Penny emphasised that emo-diversity, allowing ourselves to feel and process various emotions, is essential for overall well-being and flourishing. Suppressing emotions can lead to an internal pressure cooker effect, resulting in unexpected and uncontrolled emotional outbursts.
Penny encouraged listeners to create the space to explore their emotions, especially anger, without judgement. This practice of self-compassion enables individuals to understand their triggers, communicate openly, and take proactive steps to reduce triggers and promote healthier emotional responses.
Flourishing is a way of being, according to Penny. It involves meaningful connections, positive impacts on others, and living in alignment with personal values. Penny shared her own daily practices, such as movement, meditation, journaling, and spending quality time with her son, that contribute to her sense of flourishing.
Finally, Penny left us with a powerful message about the importance of self-compassion. She urged listeners to explore what compassion means to them and to extend that compassion towards themselves daily. Cultivating self-compassion allows individuals to break free from feelings of inadequacy and truly embrace their journey to flourishing.
If you want to learn more about Penny and her work, you can find her on her website HackingHappy.co or connect with her on LinkedIn. I encourage you to listen to her podcast, “The Hacking Happiness Podcast,” for more valuable insights.
Remember, it’s okay to have diverse emotions and to allow ourselves to flourish in our own unique ways. Let’s support each other on this journey to embracing our whole selves and living authentically. Together, we can create a world where flourishing becomes a way of life.
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Note: this transcript was generated automatically. Its accuracy may vary.
[00:00:00] I think one of the most undervalued and powerful words that I’ve stumbled across in the last three months is the word compassion, especially in the realm of women. And so I would leave your listeners with the thought of perhaps unpack what the word compassion means to you and what would it look like to show yourself a little more compassion in each and every day.
[00:00:21] Because if there’s one thing that I see in the high performing women that I. Get to work with is an absolute and utter lack of compassion for self. Mm-hmm. And what that creates is this feeling of never being good enough. Hey, my name is Olivia Dea. I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love and making a positive impact.
[00:00:46] In the world. I’m a podcast and social media manager, a singer songwriter, a kids music creator, a, a wife and a mom. I’m the secret weapon behind many six and seven figure entrepreneurs helping them [00:01:00] shine a line and call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired.
[00:01:07] You’ll learn about podcasting, lead generation, business, and all about the real life stories of people behind the businesses. Just like you think of it as a place to hang out with your like-minded business bestie who gets what it’s like. So grab a cup and hit subscribe so we can hang out. Again, this is Magnetic Pod, the podcast.
[00:01:26] I’m here and I’m ready to break. Cannot miss me. I’ll stand on every stage. I’m available.
[00:01:44] Hello Magnetic Pod listeners Today I’m excited to introduce you to a special guest, penny Laso. Penny is a coach with a great big hairy goal to help 10 million people flourish by 2025. She’s got 20 years experience in corporate change [00:02:00] management, and she understands the pressure of being just too busy to be happy.
[00:02:03] She made a life-changing decision to leave her 16 year executive career, move her family, and end an. 18 year relationship and start on her own purpose-driven company. And she did all this just in seven months. Penny’s proof that being happy can lead to great things. She’s a TEDx speaker, author of Hacking Happiness, a Yoga Enthusiast, a faculty member at Singularity University.
[00:02:27] And she’s also an innovator who created the intentional adaptability quotient, or I A Q A tool that measures one’s ability to thrive in a world of constant change. Penny is passionate about encouraging people to live in the present, live life differently and flourish on their own terms. And Penny, it’s a pleasure to have you on the podcast.
[00:02:47] Thanks for inviting me, Olivia. How was that? Did I get all the details correct? To be honest, I, I know it sounds ridiculous, but I always tune out because I speak a lot. I hear it read a lot and it’s funny, like I’m very proud of what I’ve achieved, but I [00:03:00] always think we are so much more than these external validation.
[00:03:03] Mm-hmm. Points, right? Mm-hmm. Isn’t it true? I think really what we are defines words anyway, so it’s pretty hard to really do anyone justice with an introduction based on things that stuff they’ve done, isn’t it? Yeah. But as humans, we like social proof. There’s gotta be some social proof to give us some endorsement that the person has some credibility and it’s great to have all of that stuff.
[00:03:23] But I think what’s more interesting is the conversation that we’re about to have. Exactly. Well, you did make a great big change. Do you wanna tell me about. That time of your life and making those big, brave decisions? Yeah. Well, gosh, it was a while ago now. I think we’re up to nine years. But it’s funny how time passes and how quickly time passes.
[00:03:42] So yeah, I had a great career. I’d done everything that I was told would make me successful slash happy, and I found myself at the age of 39 with everything you could possibly want, including the white picket fence. And I was like, how is it? That I’ve got all of these things. I’ve ticked all these boxes, and yet I [00:04:00] feel unfulfilled.
[00:04:01] There’s gotta be more meaning to life like than this. I also was completely exhausted and I found that I was not really present and in any moment, I was always in the future. My brain was in the future. I was constantly working for the future and I had a small son at the time who was, oh gosh, just on three and all he wanted was time, and time was something I didn’t have a lot of.
[00:04:24] ’cause I was really busy. But there was a couple of things that happened. I always say it wasn’t like a single light bulb moment. It was more like a dimmer that gradually got turned up. And then I remember one day stepping out into the backyard and saying to my son, come inside, let’s do something together.
[00:04:39] And he said to me, he looked up with his two and a half years of wisdom and he was playing with his donga trucks and he said, I can’t, mum. I’m too busy. And I was like, it was like a dagger through the heart because the only place that a small child gets words like that from is their role models, which is parents.
[00:04:58] And I was just like, [00:05:00] what the hell am I doing? And when I stepped back and created a little bit of space to consider, what was it? That made me sparkle in life. What were the things that gave me meaning? It was human connection. It was being present in a moment, sharing experiences, and it was positively impacting the lives of others.
[00:05:17] And all of those things were the things that consistently got sidelined in my pursuit of more success. Yeah, more busy. And so that was kind of the catalyst. I was like, right. I am going to create a circuit breaker and now I’m gonna turn everything upside down to realign my foundations to those four things.
[00:05:35] So I didn’t really know what I was doing. I just knew that those four things could act a bit like a compass to wherever I was meant to go next. And that was when, like you said earlier, I left the 16 year career at the top of my game, relocated the family from Perth back to Melbourne, left an 18 year relationship and started my own company with the sole intent of helping others define flourishing on their terms.
[00:05:55] And then, Learn the science backed psychological skills to be able to inject more of it [00:06:00] into each day. Wow. Mm-hmm. Don’t sometimes, I know there’s a lot of psychology and a lot of science backed stuff to learn, but I’m also thinking, listening to you that we learn from the ones that don’t have any of that are preschoolers.
[00:06:12] I find that listening to watching, I’ve got a three year old. Daughter, and I felt this when my son was that age too, is that they’re born with wisdom because they haven’t had all the crap put on them yet. Mm-hmm. And they don’t need to be taught to be living in the moment they do it. And they don’t put limitations on themselves and they don’t have this negative self-talk when they make a mistake and all of this stuff.
[00:06:33] And yeah, I think a lot of it sounds like a lot of wisdom has come from your little boy and just noticing. Hang on a minute. Yeah. As well as remembering what brought you joy once. Yeah. And it’s funny that we’re having this conversation today because the irony is that little boy turned 13 yesterday. Ah, yes.
[00:06:50] You know, like the mother that he knows is completely different from the mother that he had back when he was two and a half. Mm-hmm. And it’s all [00:07:00] because of him. He really was the catalyst for my change because it was awakening of what. Sort of role model do I want to be for him and what am I currently being and what is that teaching him, which was clearly to be busy.
[00:07:13] So yeah, it’s nice to be here now he’s 13 and have this magical existence that I created off the back of his influence. So how did you get there? That’s the big question. Through a lot of experimentation, through a lot of trial and error, I always say the path to flourishing on your terms is people want the freeway, they want the fast road that’s gonna get them there the quickest.
[00:07:38] And unfortunately it doesn’t exist. It’s more like the winding country road. Mm-hmm. And it’s like each sort of turn in the winding country road is. You experimenting, failing, learning from the experience and then changing your direction. So yeah, that’s probably when you say how do you get there, I think the underlying theme is [00:08:00] experimentation.
[00:08:01] It’s trusting that action will breed the clarity and not expecting to have the clarity before you do anything. I think knowing that you need to make a change and what is going on in your life at the moment is not making you happy or healthy. THI is enough to take action, tiny action. And like I say, that trusting that action will breed the clarity and not waiting for the perfect plan before you lean in to what could be next.
[00:08:27] And I guess that’s also how do you get there and all the steps that’s making me think of talking like a future destination. And as you said, you were always. Future focus. So maybe part of it is the journey. Well, it is, and I think I always say I can look back now some nine years later, and if you had have asked Penny nine years ago, if she would have achieved half of what I’ve done, I would’ve said you were crazy.
[00:08:51] Like I think we are capable of so much more than what we realize. I think there is. So much more that you could do that is meaningful to [00:09:00] you, that is impactful on the lives of others that would enable you to live a life that is purposeful and meaningful. And the only way to truly realize your potential is to step into what I call imperfect experimentation and vulnerability, which is what most of us resist.
[00:09:16] We want things to be perfect. We want the certainty and we don’t. Want to look like idiots in the process. But the reality is that all the things that we don’t wanna do are all the things that highlight the path to where you actually wanna be. You have to be brave and not be so scared about what we look like on the way, I guess.
[00:09:34] Oh, yes. So how did you come upon this? I call it the big, hairy, audacious goal, because it pretty much is this goal of wanting to help 10 million people. What does that actually mean? What would that look like? How will you know? Yeah. When you’ve done it. So it was interesting ’cause I think that started when I started out.
[00:09:52] I was like, oh, I need to have something big to work towards. Mm-hmm. And I think it was maybe in the first 18 months, I came up with this idea of [00:10:00] I wanted to impact the lives of 10,000 people. That was where it started. So that goal used to be 10,000, and then the year ahead of that, I spent traveling around Australia.
[00:10:11] I was starting to get people coming to see me speak and attend workshops, and I was like, wow, like I could easily speak to a thousand people. That’s too small a mom. And people were saying just by attending a one hour session, they could have their perspective shifted and then if they went and spoke to other people.
[00:10:28] It might then shift their perspective. So I was like, well, that needs to be bigger. So it then went to a hundred thousand. And then of course the year that followed that I, my first speaking gig in front of 5,000 people. So I was like, that doesn’t really make sense. And that was when I grew. So it went to a million and then it went up to 10.
[00:10:45] And, and the thing is, we, we used to try and track it by the number of people I had the opportunity to be in. Front of knowing that not everyone would make a shift. And equally, I’m not gonna connect with everyone. I can’t be all things to all people. And different people resonate with different [00:11:00] things.
[00:11:00] And so that was the only way we could track it. And so we were tracking it, but then I let go of the tracking because really what I loved about the goal was that it really didn’t matter if you get to the 12 million, what matters is that you tried. And then if I leave the world with half a million lives better than what they were, When I came into it, and that’s a damn good thing, right?
[00:11:22] Mm-hmm. So that’s why I love And how would you, the goal, it’s great to have something to work towards, but as a yogi, I’ve learned not to be attached to the outcome. Like you said, it’s really about how am I gonna show up every day to impact as many lives as I possibly can, positively. And if that’s only one today, that’s great.
[00:11:40] And of course, it’s never going to be just one. Because if you affect one life, that in turn has a flow on effect. So it’s really impossible to measure. And that’s why I now work with women, right? Because as I say, I’ve shifted and pivoted and all over the years and the last two and a half years since I started my psychology studies and my [00:12:00] trauma informed studies, I realized that the linchpin.
[00:12:04] I believe of society is women, because more often than not, they are the nurturers. They are the carers, not just of children, but equally of the elders. A lot of them are in caring jobs. And I was like, if I can make the life of one woman better, the on flow of effects of that, um, as a role model. As an inspiration to other women, and equally in terms of improving her ability to perhaps get into a position of leadership to then have an even more positive impact on gender equality.
[00:12:34] It just made a lot of sense to me. Did you see the Barbie movie by any chance? I have been told by that many of my soccer home friends that I have to go and see it. No, I haven’t, but I think I’m gonna have to see it ’cause everyone keeps telling me. It’s not what I, no, no. It’s basically it does allude to these themes, so it’s interesting.
[00:12:53] Recently I’ve been listening to your podcast, the Hacking Happiness Podcast, so go check it out people. And [00:13:00] most recently, you did a three part series on the Angry Woman, and it’s just, In more recently years, I have heard some other people talk about it, but it’s been taboo, like you mentioned, and it’s good to see people talking about it now.
[00:13:12] So can you tell me why you wanted to talk about it and your thoughts about it? It’s about three months ago I started studying what’s called Compassionate Inquiry, which basically is learning how to become a trauma informed therapist from perhaps the most renowned trauma teacher in the world, gab Mate.
[00:13:28] And. The beauty of this 12 month experience that I’m on is that you can’t support others in the realm of dealing with their trauma until you deal with your own first. And so I have been doing a lot of work on myself in understanding my behavior patterns, what happens when I’m triggered, and one of the things that happens when I’m triggered with the people that I love most is sometimes I get angry and I have these little angry out.
[00:13:55] First where I’m left thinking, what the hell just happened? And this is not me. [00:14:00] This is not who I want to be. Through the studies that I have been undertaking with Gabor Mate, I have been doing a lot of self-reflection and also have to see a therapist. As part of that program, I started unpacking where this anger comes from and why I am an angry woman.
[00:14:16] And the more I started unpacking it, the more I started talking to people I work with. Peers, different women in different coaching conversations, sharing what was coming up. And the more I spoke about it, the more I found I wasn’t the only angry woman. If anything, there’s a lot of it. And I became really curious because what I realized is pretty much all of us have anger as women.
[00:14:40] No one talks about it because there’s a shame associated with it. We are not taught as women how to process anger in a way that’s constructive. We’re actually many of us conditioned to suppress it. Because it’s not acceptable for a woman to be angry. We are raised to be good girls, which is why so many women end up people pleasing, perfectionist, [00:15:00] and what happens?
[00:15:00] Anger is an extremely normal emotion, and when we suppress it, the longer we suppress it and don’t allow it to come up and out in a way that is constructive, the more likely. And more often it will come up in ways you never even anticipated. And often that’s misguided and misdirected at the people we love the most, and that’s why I did the three part series.
[00:15:23] I was very curious about unpacking my own anger and how I could allow myself to be angry and really sit in the experience of it so that I could be a better. Person. I was very curious about the science around angry women, which was fascinating. So I’m like, I’m gonna do a podcast on that. And I was also really curious on other people’s experiences.
[00:15:43] So I brought in a couple of other angry mums and we had a really open conversation on the third part of the series about what it looks like, how it shows up, and how we can process it rather than suppress it. You said there’s not many studies, so are there studies on men [00:16:00] and anger? I didn’t look into it.
[00:16:01] Not that. Okay. But I suspect there would be a lot more around men and anger, given there’s so much research around violence and family violence and domestic violence. And I would say that, so it’s external correlation with anger around that. But there was some stuff that came up with the research that I found that said that I thought this was fascinating for a man, anger is powerful.
[00:16:22] Mm-hmm. And for a woman, it actually doesn’t have the desired result. Most often and has negative consequences in terms of how that woman is perceived. Often you’ll hear things like, oh, it must be that time of the month, or, hysterical emotional. So it’s diminished rather than power given to it. It takes power away from women.
[00:16:43] And the other thing I thought was really fascinating was that women, more often than not, what sits behind women’s anger, Is two things. It’s not feeling valued and it’s not feeling heard. Mm-hmm. So I thought that was really interesting. So there’s definitely research, but all of the research says there’s not enough.
[00:16:58] I mean, I’ve read a lot of [00:17:00] papers studying psychology over the years, but I’ve never read a paper a, a consistent theme across a number of papers that have said, It’s a problem. It’s not talked about enough. It’s not researched enough, and it is definitely taboo. And I was like, this is fascinating. They said there’s no shortage of research on women’s anxiety and depression, and there’s an anger underneath it that no one’s, but no one’s looking at.
[00:17:23] Where this comes from, what’s the root cause? And it’s funny, I think we are raised to believe that, and especially with social media, that we should have great feelings a lot of the time. We should be feeling good in ourselves, we should be happy, we should be healthy, all of these things. But what I have learned through.
[00:17:41] Again, study and research is that the happiest people in the world are those who are emotionally diverse. These are the people that allow themselves to feel, to sit with, to hold, and to process every feeling that life throw at you, both good and bad, including anger, because all of these feelings are completely normal.
[00:17:58] They are part of the [00:18:00] human existence and suppressing them actually creates the inverse where it actually makes you. Unhappy to suppress shitty feelings. It’s only going to be, it’s not gonna go anywhere, is it? You’ll still have the anger. It’ll turn into resentment, which is really just a form of anger anyway.
[00:18:16] And it can’t be good for your health. No. And you become like a pressure cooker, right? It’s just a matter of when you’ll. Explode not if, yes. And then when you do, of course you’re being the unreasonable, hysterical, emotional, hormonal woman. That’s true. Yeah. It’s just, it’s a fic circle, isn’t it? Yeah. So what’s the best way, well, you’ve said that, I guess part of the answer is I’m thinking what’s the best way to deal with and process anger or maybe to avoid it building so much?
[00:18:42] Do you wanna talk a bit more about that? Yeah. Look, I’m all about the simple stuff, right? Because a lot of this stuff isn’t rocket science. So the best way to process anger, Is to create the space to explore it. So the first thing is to actually acknowledge the fact that you are angry and say to yourself, I am angry.
[00:18:58] And that’s okay. And the [00:19:00] second thing I would say is ask yourself, where is this anger coming from? Where do I feel it in my body? And what does the anger have to tell me? Like, sit with it, create the space. For an emotion that feels uncomfortable and see what comes up. Just sit with it and observe what comes up.
[00:19:15] So rather than there is space in this world for anger, and I’m not talking about violent anger, but I’m saying we need to understand anger is the result. Of obviously something triggering us. So understanding what it is that triggers us and why does that make us angry? Mm-hmm. Provides a basis for us to better understand ourselves.
[00:19:36] Be aware, ’cause awareness is the first step to change. Be aware of where this anger presents, and then start to look at what. Simple strategies may be helpful for you not to suppress the anger, but to notice when you are triggered and either look at ways to reduce those triggers or have open conversations with the people that are triggering you.
[00:19:57] Yes, and I guess that’s a whole skillset too, how to, which [00:20:00] was mentioned in your podcast. So it’s part of the mental Olympics that people are doing is when they have something, is knowing how to frame it and explain it without triggering. The other person and Yes. Yeah. I guess being tech tactful, so there’s a whole, well, it’s a practice.
[00:20:14] There’s a whole thing there. Yeah. It’s a practice. I’m not saying, like me, I’ve been working on this now for three months and I’ve done a lot of work. Like I’ve done a three part podcast series. I’ve had that many conversations, and I’m still, I’ll still be doing the work for a while, yet, I’m not perfect, but I can tell you, creating the space to talk about it.
[00:20:31] To reflect on it, to sit with it has certainly had an impact on the presence of it in my life, and equally the relationships I have where it presents because I’ve been able to talk about what I’m uncovering and learning about it with the people that it’s often directed at. What would your. Tips be for happiness?
[00:20:48] ’cause I think you’ve basically said something along the lines of, it’s not about always being happy, so what is happiness look like to you? Yeah, and it’s funny, like I call myself a happiness hacker and the company’s called Hacking [00:21:00] happy.co. But realistically, where I invest my energy and time with clients is in the realm of flourishing and to flourish is to have a meaningful life, to positively impact the lives of others and to have great.
[00:21:12] Or deep human connections, it’s to live a good life. And I like the term flourishing more than I like the term happiness. ’cause happiness is fleeting, right? Flourishing is more like a practice. And I said this early on in my, I think in my book, happiness is not an end state, nor is it a goal. It’s a way of.
[00:21:29] Be and flourishing speaks exactly to that. And so what is it? For me, it’s about looking at what does a flourishing day look like? Because how you live your days is how you live your life. So looking at the day before you and saying, what are the simple ingredients that would make this a great day for me?
[00:21:47] And for me, like I’ve been playing with this for a long time. A great day for me is some very simple things. It’s like today I often start the day with movement of some sort. Mm-hmm. So whether it’s yoga, lifting, weight, [00:22:00] I will walk the dog in nature every morning. I meditate. I journal at the start of the day because it grounds me.
[00:22:07] It makes me feel good and it enables me to set my intention for how I want the day to unfold. I spend time where I’m present with my son on the days that he’s with me. So whether that is us sitting down and having dinner, whether it’s us watching the soccer World Cup at the moment, it’s the little things.
[00:22:22] Or just going to the park with the dog at night and kicking the soccer ball. ’cause that’s what he’s into. These are the things that. Make my life flourish and having those ingredients in my life or in my days more often than not, is what enables me to feel like I’m flourishing. And I think that’s the thing we are all looking for this elusive sort of silver bullet.
[00:22:40] And the reality is, having done this work with thousands around the world now, flourishing is always in the simple things. It’s mm-hmm sharing experiences. It’s positively impacting the lives of others. It’s being connected to nature. Animals make a lot of people feel like they’re flourishing. It’s. Being humanly connected.
[00:22:58] It is the simple, absolutely. Things that are [00:23:00] often free. I’ve got a song I wrote ’cause it’s another thing I do and it’s called Everyday Things because it’s exactly, I love all the everyday ordinary things and they seriously are like I I’ll with my son for example, and he might be cuddling his sister or something and I’ll just say, stop.
[00:23:14] Take a photo with your brain. Oh, this is a moment. Oh look, there’s a rainbow look. This is a moment like it’s just those ordinary, everyday things are just the best. Absolutely. Remembering to notice that. And also personally, I think, as I said earlier, toddlers are my role model. Sometimes they’re a bit dysregulated, so they’ve got way to go there, but I do really admire how they express their emotion and then it’s over and then they’re back to.
[00:23:37] Regulated and happy, and I think we could learn a thing or two from that. Alright. Before we wrap up, is there anything I haven’t asked you that you would really love my listeners to know? Oh, I’ll share something that’s top of mind for me at the moment. Again, just because of what I’m learning about myself and in my studies and it’s compassion, I think one of the most undervalued and powerful words.
[00:23:58] That I’ve stumbled across in the [00:24:00] last three months is the word compassion, especially in the realm of women. And so I would leave your listeners with the thought of perhaps unpack what the word compassion means to you and what would it look like to show yourself a little more compassion in each and every day.
[00:24:15] Because if there’s one thing that I see in the high performing women, That I get to work with is an absolute and utter lack of compassion for self. Mm-hmm. And what that creates is this feeling of never being good enough. So that’s what I would leave your listeners with. Understand. That’s beautiful.
[00:24:32] Thank you. Word compassion means for you. And what would it look like if you could give yourself a little. Compassionate each day. Yeah. Because we’ve gotta be our own best friend, don’t we? And sometimes the way we talk to ourselves would be, we wouldn’t accept it from someone else. So Yeah, that’s a beautiful point.
[00:24:47] How can people work with you and how can people find you? Yeah, there’s two ways you can find me on my website hacking happy.co. But for those people who love a bit of LinkedIn, I’m pretty prolific on the old LinkedIn. If you search [00:25:00] my name Penny Laso, you’ll find me there. I’m also on Instagram. You’ll find me at hacking happy dot.
[00:25:05] Excellent. And of course there’s a podcast if you wanna get Penny in your ears. Yes, love podcast. Alright, we’ll put all the links in the show notes. Thanks so much. Thanks, Olivia. Greatly appreciate it. So what were your key takeaways from today? Did it raise any questions? What would you like to know more about?
[00:25:21] Let me know. You can contact me via social media or email. I don’t care which way you use. Just reach out to me. I’d love to chat with you. And remember, you can get access to lots of free podcast resources that’ll help you get started or help you improve your firstname.lastname@example.org slash freebies.
[00:25:40] Hit subscribe ’cause I wanna see you again for now. Go forth. Be the awesome person you are. Live the life you want to live and have fun. You’ve got this. See you next time.[00:26:00]
AUGUST 09, 2023
E25 S3 The Power of Showing Up Embracing Imperfection in Entrepreneurship
You know those days when you just don’t feel like showing up? Yeah, we all have them. As a business owner, being present online is crucial, but there are times when life’s challenges or imposter syndrome can make it feel like an uphill battle.
Recently, I experienced one of those days. I’ll be honest; I wasn’t feeling my best, and the idea of recording a podcast episode felt daunting. But it got me thinking, am I the only one who feels like this sometimes? I quickly realized I wasn’t alone. This realization led me to record a podcast episode about the value of not being perfect in our online presence.
Authenticity is key, and there’s tremendous value in showing up even when we’re not at our best. Now, I’m not suggesting we turn our online platforms into whinge fests, but rather, view our commitment as a challenge to ourselves. By doing so, we can find the positives even on challenging days.
As entrepreneurs, we must be self-led, although that doesn’t mean we have to do everything on our own. Seeking support and guidance is essential, but our journey is also about mindset work and self-discovery. Showing up for ourselves, as well as our audience, is vital.
During my podcast interviews and conversations with fellow entrepreneurs, a recurring theme emerged—the power of sharing from a place of imperfection. The pressure to be flawless, especially on social media, is fading. Instead, we embrace a more balanced approach, showing our real selves while maintaining boundaries on what’s too personal for public sharing.
One of my interviewees, Suzanne Culberg, commits to doing podcasts every single day, sharing her imperfections and vulnerabilities. This resonated deeply with me. Another client, Anna Hastie, often shares her own struggles and fears in her podcast, connecting authentically with her audience.
Swapna Thomas, another fellow podcaster, once said, “Share from your scars, not your wounds.” It means we don’t have to be completely transparent, but we can share our journeys and challenges after we’ve gained insights from them.
So, how do we show up when we’re not feeling our shiny best? It all starts with taking action. Negative thoughts can paralyze us, but by taking action, we create movement and shift our energy and perspective.
I recently had a podcast interview with Vicki Main, who asked me what scares me. It made me realize that the fear of not being perfect in all things podcasting sometimes hinders me. But perfection is a myth, and aiming for it limits our growth. Embracing imperfection allows us to keep evolving and getting better without judging our previous efforts.
In this journey of entrepreneurship, it’s essential to be kind to ourselves, embracing both our ups and downs. And don’t forget to talk to someone if you need to; seeking support is a sign of strength, not weakness.
Consistency is crucial, but what’s even more important is our mental, emotional, and physical well-being. Treating showing up online as we do with exercise can be helpful. Even if we miss a day, it doesn’t mean we’ve failed; it means we’re human. Just like we don’t skip exercising altogether because we missed one day, we shouldn’t berate ourselves for not showing up perfectly every time.
So, let’s strive to be our authentic selves, embracing imperfection as an opportunity for growth and connection. Remember, every step in the journey is a form of perfection. Keep taking action, keep showing up, and you’ll be amazed at the positive impact it brings.
If you enjoyed this, I’d love to hear your thoughts and what you’d like me to discuss next time. See you soon!
Download the ‘Must Have Podcast Tech List’ here
Connect with Olivia:
Podcast produced by Livvi Music Media
Note: this transcript was generated automatically. Its accuracy may vary.
[00:00:00] What do you do when you just don’t feel like showing up? To have a business, you have to show up online and. There are some days where you just might not feel like it. There might be some days where you are just, you’ve got things going on in your life and you don’t wanna show up, and so I thought I would make a podcast episode about that.
[00:00:21] Hey, my name is Olivia Dea. I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love and making a positive impact in the world. I’m a podcast and social media manager, a singer songwriter, a kids music creator, a. Our wife and a mom.
[00:00:42] I’m the secret weapon behind many six and seven figure entrepreneurs helping them shine, line and call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired. You’ll learn about podcasting, lead generation, business, and all about the real life stories of [00:01:00] people behind the businesses.
[00:01:01] Just like you think of it as a place to hang out with your like-minded business bestie who gets what it’s like. So grab a cup and hit subscribe so we can hang out. Again, this is Magnetic Pod, the podcast. I’m here and I’m ready to be brave. Cannot miss me. I’ll stand on every stage. I’m
[00:01:28] to be honest. Today for me is one of those days, actually I’m feeling better now that I’ve hit record, but it’s one of those days where perhaps I wasn’t feeling my best. And the idea of showing up and recording a podcast because it’s a commitment I’ve made, felt like, ah, I don’t think I’ve got anything to offer today.
[00:01:51] What do I do? And I thought, I’m not the only one. Like I’m not the only one who feels like this sometimes. [00:02:00] And something that’s come up recently through context that I’ve had other podcast interviews is the whole value of not being perfect. And I think there is value in authenticity and there’s value in showing up when you are.
[00:02:21] Not at your best, so you don’t wanna show up and just have a winge fest. But having that commitment is like a challenge to yourself to go, okay, what’s the positive in that? If you’re going to be an entrepreneur, you have to be self-led. That doesn’t mean doing it all on your own. We all need support. Uh, being an entrepreneur is a journey of mindset work and self-discovery and, and showing up for yourself as well as the people online.[00:03:00]
[00:03:00] So my thought today is I just wanna share what’s worked for me because I know for myself that when people have shared their stories, that it helps me, in fact, what I’m sharing today and. How I’m able to show up today, today is because of other people’s stories. Earlier in the week, I did a podcast interview with Suzanne Kohlberg.
[00:03:25] So go check out our last podcast and, and her podcast as well. And she mentioned this, and it really struck a chord with me that she actually commits to doing podcasts every single day. Whew. That’s, that’s impressive. Hmm. And it’s in the back of my mind that, Hmm, maybe I’ll do that. Uh, She found the value in it is that she was able to share from a place of imperfection as well.
[00:03:50] And I know another one of my clients is Anna Hasty, and she, in her podcast sometimes shares her [00:04:00] wobbles and her fears that come up and there’s value in that. I think we’re past the era of perfect Instagram aspirational stories. We need to lift the veil, we need to do it with balance. We don’t wanna just go, here’s my warts and all.
[00:04:19] You know, some things are not meant to be online. Some things are personal, but, and, and there’s also the saying of, now I’m thinking of Swapna Thomas, who is also, we did podcast interviews on each other’s podcasts, and she’s, she said, share from your. Scars not your wounds. So, you know, you don’t have to be an open book, but sharing the realness of you, you don’t have to be perfect, so, so the way to show up when you are not at your shiny best is to take action.
[00:04:58] To [00:05:00] look at what’s stopping you and realizing any thoughts in your head. Uh, a perspective that you might be a bit stuck in, but it’s not necessarily, it probably isn’t the truth if it’s something that’s keeping you stuck. I think negative thoughts are something that paralyzes us. So fear paralyzes and what sets us free is action, and there’s a shift in energy and perspective.
[00:05:28] And taking action creates movement. It creates flow. It so there’s that shift that just opens up a different perspective. One thing I think really helps is talking, and I have been on a podcast interview this morning with Vicki Maine, so go follow her podcast, which is the Get Unstuck podcast, and she asked me, What scares me and what came up for me was [00:06:00] the idea that I should be perfect in all things podcasting.
[00:06:05] I share and, and teach about podcasting. So sometimes I feel like that puts a, an expectation on me, but really I think it’s only from me that that means that I should. Have everything perfect to never ever have a technical issue. I can actually hear outside at the moment some noise outside the windows.
[00:06:24] I’m hoping that’s not gonna creep into the sound. Uh, I remember when I first got this, I got a new, a new microphone, um, um, because I’ve, I’ve moved house and I found the desktop one. I just didn’t work with this new standup desk that I’ve got, and it didn’t end up in the right spot in front of my mouth.
[00:06:44] And so I got a, uh, an extendable, uh, boom arm and I was, uh, putting it together on the same day as having a podcast interview. And I was like, I’m supposed to know all the things, and I was a little [00:07:00] bit nervous of not sorting it out and fix, figuring out how to put it all together in time for the podcast interview.
[00:07:05] And I’m like, why am I putting that pressure on myself? Why do I think I need to be perfect? And the other thing, this morning in the podcast interview, I, I left my emails open and I know that that’s a thing I teach not to do. I, I teach. I, I’ve said, when you have a podcast interview, close all the things that go ping, close your emails.
[00:07:29] The challenge with that is that it can be hard to do because that’s the most likely time when you need to be contactable because your podcast guest or host is trying to let you know if there’s and technical issues trying to send you a link. All of those. Communication things are happening right at that point, and they can be very easy to forget to close those off because you’re leaving it up them open until the last moment.
[00:07:53] I digress. But I guess my message is to go easy on yourself. The things that we teach are the things that we need to [00:08:00] learn ourselves. So if you are having a podcast, it’s okay if you are learning the things as well. Perfection is. A myth, there is no per perfect. If you aim for perfect. That’s actually really, really limiting because it’s, it’s as though perfect is an endpoint, and if there’s an endpoint, you can’t do better than that.
[00:08:24] And who says you can’t be better than perfect? What if. Imperfect is perfect. What if every step along the way is perfection? Even though you can keep evolving and keep getting better, that doesn’t mean the previous version was wrong or imperfect. It’s the beautiful analogy that we can learn from looking at toddlers is that every fall that they do is not something to be berated.
[00:08:51] It’s not a mistake. It is part of the process. So, I guess I’m saying be kind to yourself in your ups and your downs [00:09:00] and talk to someone. If you need to look for the lesson, look for what you can share that has value from where you are right now. Being perfect and being a hundred percent super bulletproof all of the time.
[00:09:19] Isn’t relatable for most people unless maybe you’re a narcissist. And even then, that’s not a for, that’s not true confidence. So cut yourself some slack. Don’t expect yourself to be perfect. The other thing is, even if, if you don’t show up, don’t let that be an excuse to berate yourself or stop altogether, either.
[00:09:42] I do liken showing up online. Or podcasting to exercising. Ideally, do it regularly and do it every single time. And yes, consistency is best and that’s if you can hold yourself to that, that is best. But what’s even more important [00:10:00] is your mental health, your emotional health, your physical health, and what you do most of the time.
[00:10:08] So if you are wondering how to show up online, what’s worked for me in a nutshell is to do it anyway. Treat it again as exercise. You only regret the exercise that you don’t do. So put on your runners and go out for a walk at least or something like that. And the same goes for showing up online. Turn on the camera, turn on the microphone.
[00:10:31] Take some action. And you’ll feel better for it. That’s it for today. See you.
[00:10:39] I’m here and I’m ready to brave. I’ll stand every stage. I’m available. Destiny.
AUGUST 02, 2023
E24 S3 The Power of Saying “Nope!” with Mindset coach Suzanne Culberg
Are you struggling with setting boundaries, saying no, and overcoming fears in your business?
If so, you’re not alone. Many of us struggle with these issues, but there’s hope!
In this episode of the podcast, I sit down with Suzanne Culberg, a certified NLP practitioner and mindset coach, to discuss the power of saying “nope!” and navigating fear in business.
We talk about the importance of setting boundaries, the mindset shifts needed for business success, and how language can shape our perception.
Suzanne shares her personal journey and insights gained from her training in neurolinguistic programming and sacred depths coaching.
You won’t want to miss this episode filled with actionable tips and a fresh perspective on personal development.
Let’s dive in!
Download the ‘Must Have Podcast Tech List’ here
Connect with Olivia:
Podcast produced by Livvi Music Media
Note: this transcript was generated automatically. Its accuracy may vary.
[00:00:00] The first time that you say no, and then hold that no. And then remind the person lovingly that no, this isn’t gonna allow it. It gets easier the more that you do it. I really realized that I wasn’t lit up by the weight loss so much, and I never was actually, it was a weight loss mindset. Coach never cared what people ate or how they exercise.
[00:00:15] ’cause we all know what to do. We just don’t do it. And the reason so many of us don’t do it is because we have really poor boundaries. We say yes to everybody else all day and no to ourselves. And then wonder why we stay up late knee deep in Tim Tams watching Netflix with a inappropriate respect for sleep for tomorrow.
[00:00:28] This is our time that we. Are finally allowing ourselves to receive and not in a helpful, nourishing way. And it was not just linked to weight in so many areas of our life. So by actually modeling that, holding that, my whole life began to change. Hey, my name is Olivia Dusa. I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love and making a positive impact.
[00:00:53] In the world. I’m the podcast and social media manager, a singer songwriter, a kids music creator, a, [00:01:00] a wife and a mom. I’m the secret weapon behind many six and seven figure entrepreneurs helping them shine, line and call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired.
[00:01:15] You’ll learn about podcasting, lead generation, business, and all about the real life stories of people behind the businesses. Just like you think of it as a place to hang out with your like-minded business bestie who gets what it’s like. So grab a cup and hit subscribe so we can hang out. Again, this is Magnetic Pod, the podcast.
[00:01:34] I’m here and I’m ready to brave Miss me. I’ll stand on every stage. I’m available.
[00:01:51] Hello. Welcome to another episode of Magnetic Pod Today our guest is Suzanne Berg, an international mindset coach, author, and [00:02:00] speaker, and she also has a podcast called The Note Coach, which I just love that name. It put my attention, which is extremely binge-worthy and packed. Full of value. Suzanne helps over givers and people pleasers to learn to say no without feeling any guilt, and to become more confident in setting boundaries.
[00:02:17] She believes in normalizing the concept of setting boundaries and advocates for saying no more often. She’s a certified practitioner of N L P Neurolinguistic Programming and has a Bachelor of medical science with honors. She’s a certified. Sacred Deaths practitioner. We’ll get into that in the episode and an author of the book, the Beginning is Shit, an Unapologetic Weight Loss memoir.
[00:02:40] You’re so good with coming up with the names, I’ve gotta say, Suzanne, thank you. I receive that she lives in Sydney, Australia with her family and she shares her journey through her coaching, her speaking engagements, writing and her newsletter, as well as her podcast. So welcome. Thank you so much for having me.
[00:02:56] Absolute pleasure. I’ve been really enjoying binging on your podcast. [00:03:00] So how about we start about the fact that you were a clown once? I knew that was gonna come up on Olivia’s booking sheet. It is like, what’s some random fact or something that people don’t dunno about you so, I’m very shy. I am socially awkward and an introvert, which people don’t believe, but I shine online.
[00:03:17] But yes, my very first paid job was as a clown. What I didn’t tell you was I lasted exactly one day.
[00:03:27] So yes. For you, very exuberant clown, or did you just what? Tell me the story. How did this happen? So my. Father worked at a photo lab back before the age of digital where you drop your photos off for one hour photos and they had some promotions and they were like, we want people to hand out balloons. So my friend and I got paid.
[00:03:47] We dressed up, her mom did our makeup. And we handed out balloons to little kids and scared them as well as ourselves. And we were never asked back. That was that. [00:04:00] Uh, I can relate to that. My family had a photo developing place too. It was high pressure ’cause you had to get it out in an hour. And that was inside of a news agency.
[00:04:09] And I also was a shy child and I was mortified at the idea of having to sell papers. That’s how old I am. And so stand out going, Harold, and I just went, no, I’m not calling out for anybody. Yes, no. My kids don’t know the horror of things not being instant and having to wait and yeah, the pressure to get them out in an hour, it was kinda like pizza you used to be, if you’d order your pizza and it’s more than half an hour, it’s free.
[00:04:30] It was kinda like our thing, if you didn’t get your photos in an hour, it was free. And the pressure, it was very stressful for our family. Then we had a flood and it got destroyed and we got the money for it. We got rid of it. Anyway, I’d love to get a bit of a personal insight to you, so, okay. Tell us about your journey.
[00:04:44] How did you become the Nope. Coach and be all about setting boundaries? Oh, because I never had any, you teach what you most need to learn so that you can learn it. You actually, going way back, hence. The Bachelor of Medical Science. I was gonna be a doctor. I left that in fifth year to pursue personal training, which I did for a [00:05:00] while.
[00:05:00] Then I decided to become a teacher, and I didn’t last long there. So anyway, I moved around a bit, ended up in coaching, had a personal weight journey, hence my book. The Beginning of Shit was a weight loss mindset coach for. Four or so years, and I transitioned my business from one-to-one coaching to a membership, which hamstringed my income.
[00:05:18] I’m nothing if not transparent, like I didn’t have very good boundaries. So a lot of my clients like, why would you pay one-to-one fees if you can get the same service for a fraction of the cost? So I didn’t anticipate a lot of my clients dropping back from one-to-one to the membership. Mm-hmm. And yeah, I still.
[00:05:33] Did Messenger coaching, I still followed up the emails. I didn’t have the boundaries. They’re not gonna be all blaming. It was me. And from there, a whole journey about saying no and being clear on the different values of the offers. And from that point, I ended up transitioning my entire business that way.
[00:05:48] Wow. So how did you learn that? How did you learn to say no? Because really listening to that story, resentment will build up and it’s not good for anybody. Exactly. Brene Brown says, choose [00:06:00] discomfort over resentment. So basically what happened was I realized a large part of the problem was me because I was the one who was continuing to say yes.
[00:06:08] And when people said, oh, you just this once or You don’t mind, do you? And I did mind. In the group. I didn’t point fingers at any one particular person. I did a Facebook Live, which I was shaking, and I basically said, this is what’s happened. What you allow will continue. Up until now, this is how it’s been going forward.
[00:06:25] This is how it will be. And let me just say, when you stop, people pleasing. Some people are not pleased to have pushed back and some people who were very unhappy and just holding that line. We understand working our physical body and building up our muscles. I came from a personal training and weight release background.
[00:06:41] You don’t go into the gym and walk straight up to the heavy end and expect to be able to lift those dumbbells. So the same with boundaries. The first time that you say no and then. Hold that. No. And then remind the person lovingly that no, this isn’t gonna allow it. It gets easier the more that you do it.
[00:06:55] I really realized that I wasn’t lit up by the weight loss so much and I never was actually, I was a weight loss [00:07:00] mindset coach never cared what people ate or how they exercise. ’cause we all know what to do. We just don’t do it. And the reason so many of us don’t do it is because we have really poor boundaries.
[00:07:07] We say yes to everybody else all day and no to ourselves. And then wonder why we stay up late knee deep in Tim Tams watching Netflix with a inappropriate respect for sleep for tomorrow. This is our time that we are finally allowing us. To receive and not in a helpful, nourishing way. And it was not just linked to weight in so many areas of our life.
[00:07:24] So by actually modeling that, holding that, my whole life began to change. Wow. Is this part of why you went on the weight loss journey? Can you tell me how that happened and what was the motivation? So in a very nutshell, my mom put me on my first diet when I was four to fit the flower girl dress for my sister’s wedding.
[00:07:42] Oh my God. Um, yes, we had a dress fitter come in and measure us all, and I’d always seen my mom and my sister suck in their belly when they try on stuff. So when the dress fitter was measuring me, I sucked in my belly. The fact that she didn’t notice, I find curious to this day. But anyway, so the rest came.
[00:07:56] It didn’t fit by far, and I’d like to think if it was my child, [00:08:00] we learn by doing that. I’d be like, let’s just pay and get this taken out. But my mom was, no, you’re going on a diet. So I four. Oh. Oh my goodness. So I had a lifelong, many decade journey with my weight going up and down. That’s why I ended up writing a book about it, because every book I’d read was always this before my life was terrible, after my life was amazing, and there was no up and down.
[00:08:19] I was like, surely I’m not the only one who’s had this rollercoaster thing. So I decided I was supposed to write the book because I lived it. That was my weight journey. And then when I started my own business, I found a lot of. Parallels between growing a business and losing weight. And then so they say what life’s lived forward and understood backwards.
[00:08:37] Whenever I’d gone on a diet, I’d forced myself to eat less and move more, and whatever my overgiving, my over consuming tendency would go from overeating to. Overworking or over shopping, overspending, like I was filling that void in me with other things. That’s when our boundaries and stuff is addressing that void head on, not masking it with [00:09:00] food or work.
[00:09:00] And some things are more socially acceptable, like overworking or over exercising. People are often applauded for those things, but anything done to excess is not healthy. And over exercising is how I ended up injuring my back. So it was like, why am I always overdoing things? Because I didn’t have an ability to say no without feeling mean.
[00:09:17] I dunno if I can swear on your show. Yes, you go right ahead. I say without feeling like a bitch. So yeah. Bitch is not a swear word. You can do better than that. Oh, I totally can. If you’ve listened to my show, you’ll hear. I love when people come on, they’re like, can I swear here? I’m like, have we met? So it sounds like in a way it wasn’t really a weight loss journey so much as a complete personal development.
[00:09:35] Journey. Yes, but it started off through weight, and I think for many people, whatever they’re in is, it could be losing weight, it could be growing a business, it could be whatever. It’s never the presenting problem because most of us know what to do with weight loss. You to eat less and move more, that somehow you’re getting in your way with business.
[00:09:51] Putting yourself out there and the uncomfortableness of people saying no to you. A lot of the stuff that’s not really the block, it’s something else. And for me and for [00:10:00] many of the people I work with, it is that boundary thing. Knowing when’s enough’s enough and knowing that it’s okay to say yes to you, people pleasing, doesn’t pay at all, especially in the long run.
[00:10:10] And yeah, to actually take that time and know I have done this and that, that is the end rather than being at it all the time. Right. So have you found that basically putting yourself first, more often, Naturally resulted in making better choices and therefore losing weight. Is that how it worked for you?
[00:10:26] Well, I think of it like this. We understand giving and receiving are paired, like inhaling and exhale, and you can’t have one without the other. If you go to a door that’s pushed, the other side will be pull. There’s forward and back. Many of us become over givers because, They’re like, I’m not overgiving, I’m just generous.
[00:10:42] But overgiving is paired with over-consuming. So if all day you don’t do anything for you, you’re just like, in the morning, I’m running around after my kids and getting their lunches made and getting ’em off to school, and then I’m working my job or working as an entrepreneur and I’m responsive to emails and texts, and I’m always the person and then your body’s [00:11:00] screaming.
[00:11:00] Can we do a stretch or can we get up from our desk? School, like some people I work with, they don’t even take a toilet break. They’re always overdoing overgiving all day long. Then in the evening, that push without a pull, that giving without receiving, it needs a pair. So the overconsuming starts usually binge watching a show or binge eating or binge scrolling or playing Candy Crush or whatever.
[00:11:21] That over consuming happens to balance out the overgiving you do all day. So when you put yourself first, when you’re like, can you do this? No. Or no thanks or not right now. Like I love it when people say, what are you doing right now? Nothing. And then they start giving me things to do and I’m like, no, no, I’m not saying I’m available to do all this stuff.
[00:11:38] I am doing nothing. That’s it. The end. So by taking little pockets of time for yourself during a day, have a cup of tea and drink it while it’s hot. Do some stretches. Get up from your desk and walk around. Sit in the sun for five minutes, get some vitamin D, and actually do those things during the day.
[00:11:55] Then at the end of the day, you’re not over exhausted. Overextended. ’cause what do we do when we take a break? [00:12:00] Most of us go to our email. That’s not a break. It’s simply switching activities. It’s going from your to-do list to someone else’s ’cause chances are there’s gonna be all these messages. From people who want your attention, and then that’s not actually a break at all.
[00:12:11] So taking those little pockets of time for yourself during the day and guarding them like a dragon, hordes it’s treasure so that then you don’t need to fill up on crap and social media and too much TV at night because you’ve not overdrawn yourself. I love that. I love that you could quote that tricky.
[00:12:26] Your email is not a. Break, it’s going to somebody else’s to-do list. That’s true. I mean, I’ve scrolled and ended up and seeing there’s some message of something I’ve gotta deal with for work now. I know that’s there and I was just about to go to sleep. So we’re so hyper connected now, because sometimes too, if people don’t respond to your email, then they’ll dmm you or then they’ll message you again like.
[00:12:43] Pet peeve is someone who sends me a message, can see that it’s red and then just sends me a question mark and I’m, you’re not actually getting me my, it’s rude. Makes you scared to open the message, doesn’t it? It’s like they’ll see it and sometimes you’ve opened it. You, you might have a kid around you or just got your hands full or in the middle of [00:13:00] cooking or something.
[00:13:00] You don’t necessarily have the ability to even read it. It just shows like you’ve read it ’cause it was opened. Yeah. Or if your kids have your phone and they’re playing with it or watching YouTube and it comes in and they click on it. They click out. You might not have legitimately seen it because the kids left you on red.
[00:13:14] Alright, so do you wanna tell me a bit about these trainings you’ve done? I’ve heard of N L P and that sounds amazing. What, what are the tools that you’ve got? So NLP is, if anyone who’s not familiar with it and you’re a linguistic programming, the easiest way I can think of describing it is imagine you like a computer, you have hardware and you need upgrading.
[00:13:32] So it’s basically about putting in new drivers or installing new things so that you can handle stuff quicker and easier. So it’s about mindset. A lot of people hear it and freak out because N L P used for bad is when you’re watching an infomercial or you’re at one of these training days and they’re like, get your credit card out and run to the back of the room.
[00:13:50] And part of you is like, I don’t wanna do this, but you’re handing over. That’s NLP use for bad. It’ll be used for good is getting you closer faster to the goals that you actually set for [00:14:00] yourself. And the other training I’ve done a lot, they’re my main ones, a certification called Sacred Depths through a lady called Joanna Linden Baum.
[00:14:06] She’s a trauma informed coach and words cannot describe that program. Working with Joanna, it’s like rewiring negative. Beliefs befriending your fears. A lot of us, we know that we have something we’re afraid of. And I don’t mean phobias though. I suppose you could use it on that, but I mean to say for imagine a lot of your listeners in business or starting a podcast or growing a podcast, fear of visibility or fear of trolls or something like that.
[00:14:28] The way we learn about it in sacred depths is we don’t wanna banish or eviscerate our fears. They have a place. Like in our house, a smoke detector has a place. The problem is sometimes, most of the time it goes off for burnt toast instead of a legitimate fire. So the coaching I do with people, is this a legitimate fear or is this some burnt toast that we just need to open a window for?
[00:14:51] And knowing that gives everything a place rather than trying to eviscerate or read ourselves as something that actually has a useful function when it’s working correctly. [00:15:00] That’s really interesting. Because we can’t push the negative stuff down, can we? It’s about knowing how to, I guess, hack it and see it and release it.
[00:15:08] Even the term releases, that’s a word you used for your weight loss too, as opposed to It’s a very deliberate choice, because I encourage everyone if you’re not driving or if it’s safe to do so to close your eyes. Think of losing something. We don’t have a good connotation with the term loss. If you think of losing your keys or your phone or your wallet or your kids in the shopping center, I have done that once.
[00:15:28] It was only a few minutes, longest few minutes of my life. You immediately feel like for me, I feel my belly clenching and my throat going dry, and like you feel like, oh. So you have subconscious wiring that loss is bad, loss is negative, and then you’re like, well, I wanna lose weight. The body doesn’t understand that being a good thing.
[00:15:45] So you can do work as N L P processes as processes you can do with a coach to unpack all that, or you can just change the word. So hence I say weight release because I no longer thank you for your service. Farewell rather than lose. And then unconsciously be trying to find again, because none of us actually care how much [00:16:00] we actually weigh.
[00:16:01] We do in the sense that we’ve got our value assigned to a number perhaps. But it’s actually a limitation of the English language. ’cause I noticed when I was learning a bit of Portuguese, ’cause that’s my background, they say, which is basically literally fat enough to get fatter or which is to get thinner.
[00:16:16] And they don’t have a word. The fact that we use weight is a limitation anyway, but, but there’s language fascinates me. ’cause when you think about it, gratitude is something a lot of people talk about and you should be grateful. Gratitude lists, gratitude practices, gratitude, diaries. I have a, personally, a very negative connotation with that word.
[00:16:32] ’cause growing up all I heard was you should be grateful. You should be grateful they’re starving children in Africa, you should be grateful. Other people have it worse than you. So is it little wonder? I don’t wanna sit down and write a gratitude list. However, when I changed out the word to appreciation, I can get behind that.
[00:16:46] I appreciate clean drinking water. I appreciate being invited to speak on a podcast. There’s so many things I appreciate, but gratitude is loaded. And I think when we unpack our own personal word, allergies, ’cause other people, they might have no issues with this. But it’s interesting. A lot of [00:17:00] people I work with, they have word allergy to hard work.
[00:17:02] I don’t hard work. Yes, I feel good, but I need to earn this. And if there’s pressure, if there’s loading with it, what can you swap it out for? That basically means the same thing, rather than spending dollars on coaching or therapy to unpack it. Actually, I’m interested to know. Is it easier for you? Does it get easier with practice?
[00:17:18] How do you say no in a way that doesn’t offend? It gets easier with practice. In the beginning, it feels uncomfortable and weird because you haven’t done it before, but it’s amazing how very few people give you the pushback, the stories you have in your head about what they must think or what you’re making it mean a lot of the time aren’t the reality.
[00:17:36] That is the case when you ask for a boundary to be set, and even if it is the worst case scenario happens. And you realize, actually it wasn’t that bad and I navigated through it. It reminds me of that meme, that gift that goes around. But did you die? Yeah, I asked for a raise or I asked if they could come earlier or I asked whatever and it wasn’t well received or whatever.
[00:17:56] But did you die? Well, no. And then because you’ve done it before, the next time it’s [00:18:00] easier. I remember the very first time someone asked me to teach in their group and I said, you know that I have a speaker’s fee. That would be a fee associated with that. And then, Realizing following that through to fruition.
[00:18:10] So if they said to me, no, they weren’t willing to pay that for me, it was, I’ll just buy that hour back for myself. Because when you’re teaching something, it’s not just an hour. There’s the preparation time, there’s the follow up afterwards, there’s all this stuff that goes into it. Are you willing to hold the flip side, the worst case scenario?
[00:18:24] So say you have a client that you set a boundary with and then your mind’s going, they might leave or they might not work with me again. That may be true, but then that opens up a spot for a more aligned client to come in and fit that spot, who is maybe less energy and effort and work. On your part and that you’re a better fit to work together.
[00:18:40] Saying no, setting boundaries doesn’t make either of you wrong. This is not really a fit. So I look at price increases and things that I’ve done where I’ve been like, the brain goes to worst case scenario. No one’s ever gonna sign up with you again. Everyone thinks you’re only in it for the money or whatever, but instead of abolishing those thoughts, spending a few moments to unpacking them, is this really true?
[00:18:58] What do you think when people. [00:19:00] Their prices. I had a massage recently. I get a massage about once a month. I love that. I’ll own that privilege. Mm-hmm. And they said to me, we’ve put our prices up. And I was like, oh, okay. Fair enough. When I went to pay, they put their prices up by $5. I was like, that barely warrants a mention to me.
[00:19:14] I’m not saying I have all the money in the world to throw around, but I could see them breathing deep and eyes going everywhere, and I put my price up and it’s like it’s $5. So to me that’s cool. No worries at all, but I imagine other people would have a different reaction. But you don’t have to have the massage if you don’t wanna set aside the dollars.
[00:19:29] You can use those funds elsewhere. And knowing that there’s a client at every price point and a critic at every price point, even free, I run free trainings and people are like, oh, the time doesn’t work for me. In the beginning, I would change times or I’d do this. Now I’m like, cool. Well, if you wanna work with me, when works best for you, cha-ching, but takes a while to get to that spot.
[00:19:47] Yeah, that’s right. And usually being paralyzed by the thought, the fear is worse than the actual thing happening and dealing with it. It’s the stories we run through our heads that it’s really fascinating, isn’t it? The [00:20:00] stories we run in our head, run the programs, and I guess that’s why these tools that you’ve developed or learned, but also developed from your learned experience are really, really important.
[00:20:08] For me, the biggest one that always brings me back is if it is a price increase or if it is something that someone’s asked me about that I’m happy to do, but actually is a paid service and I worry about the pushback or whatever. I don’t. Say it to them, but I remind myself I can buy that hour back for myself.
[00:20:22] So if somebody wants to pick my brain and I send them a link for a session, oh, I don’t wanna hire you. I just wanna pick your brain. I don’t know you from Adam. You’re not entitled to my time. And I think you don’t have to say that, but just knowing that I don’t need to do this. I can spend that time with my kids or with my family, or cleaning my house or sitting in the sun or whatever, but we don’t have to do these things.
[00:20:44] It always gives me back some freedom. I’d rather have that time myself and invest that in me than have someone else ask me something. Especially when it’s really clear, like when you’re early in business and you don’t have any clients or anything. Sure. Say yes to all the opportunities, but when you get along and your time is shorter, [00:21:00] then being a bit more mindful of it, if people message me and go, I wanna ask you about, someone messaged me other day on Instagram, can I ask you about your business or something?
[00:21:06] And I wrote back and said, sure, just let me know where I haven’t been clear on my website, my podcast, or is it a question about working with me? And they just didn’t respond. I said, do you do discovery calls, by the way? I do. They are very deliberately difficult to find because I want. People too, have had a bit of a look at my stuff.
[00:21:23] I do discovery calls and I love how you worded that. I don’t do sales calls as such because I want them to have read my website, be familiar with the way that I work, and what are your questions rather than, so like different people run their businesses like you do you is my philosophy. Mm-hmm. And I want people to have had a little bit of effort and go, okay, I wanna know about working together further.
[00:21:43] Not. The banner or the hero of my website is jump on a call. I’m not interested in all that because for me, if they need to be led from the very first time that we connect, we’re not gonna work well together. ’cause I work with self-led people, so Yes, you, you do do them. You have to have a little bit of work to find where the link is.
[00:21:59] That’s [00:22:00] interesting. Yeah, because along the way I’ve realized, I’ve put in a bit a few qualifying things in finding out if they’ve checked the pricing and stuff. ’cause I don’t expect people to sign up from a discovery call. But I have sometimes been a little bit surprised when on the call they’ll say straight up that they’ve got.
[00:22:14] Budget and they can’t afford anything. It’s interesting. I did do one last week, so they went through all the stuff to find it, which was great. One of the pre-qualifying questions is, do you realize that this will be investment of time, energy, and money? And they said yes. And then we had the call and I gave them the options and then they messaged back and said, I don’t have the money.
[00:22:31] And it’s funny ’cause I’m very clear on my prices everywhere. I believe in price transparency each to their own. If you don’t have your web. Prices up, that’s okay for you. But my prices is very clear, so there’s probably something else there, which I could explore if they wanted to. But for me, if they really wanna do it, they will.
[00:22:44] And if they’re not, they’ll find an excuse. So I’m like, cool. Next. Alright. And your podcast by the way, are you still doing it daily? Yeah, I’ve got a hundred days challenge and today I think it’s either day as we’re recording this is either day 84 or day 85. So when I get to a hundred, I’m pretty sure I’m gonna extend it out to 365 ’cause [00:23:00] I’m really enjoying it.
[00:23:00] Fantastic. Fantastic. What do you enjoy about my podcast is funny. I know you teach about podcasting and stuff, so it’s probably gonna fly in the face. And everyone listening, I love you. Do you? I love, there are no rules. No, there are no rules. So I have no jingle. I have no show notes. I have no call to action.
[00:23:14] Literally, I have a spreadsheet with a list of topics that interest me. I look through it and I go, oh, which one do I feel like talking about today? And I hit record. And then if I have a guest on and I know that you’ll be coming on, excuse me. Fabulous. If we’ve got an idea, I know I’ve followed them or I’m familiar with them, I’ll.
[00:23:30] Load it by them, but I just hit record. ’cause I find a lot of the gems come out in the prerecord and then you try and get to the episode and you can’t find the magic again. And I keep it short, five to 15 minutes. And I figure if people wanna listen to more, they can pick up previous day’s episode or listen to it again.
[00:23:44] For me it’s that that little gem and that. Action step that you take and actually do. Because how many of us listen to so many things? We pay a lot of attention. And then we go, oh, nothing in my life’s changing this personal development. This is no good. But we’ve got no intention behind it. Hmm. So why are [00:24:00] you listening to a episode?
[00:24:01] Why are you reading a book? Why are you turning up for a training? What are you hoping to receive? Because then you put your brain like your reticular activating system out to look for that. And then what can you apply? Because if you spend five minutes, Listening to my podcast and then 10 minutes taking an action.
[00:24:14] I think that’s so much more fabulous than listening to something for an hour and not actually doing anything. Love it. I basically share what I’ve learned from what works for me, what works for clients, and what I observe, but I also always add there’s no one solution. There’s these ways that if you need a bit of guidance, But absolutely, there’s no one way to do it.
[00:24:32] And I think getting your energy behind and believing in your way of doing it and feeling really positive about it is really, really important. And the other thing I like about it being daily is some days I feel like shit, but because of commitment to doing it, you get to see the whole full gamut of life.
[00:24:47] I think so many people online, they only share the highlight reel. Mm-hmm. And then we feel like, oh, I just can’t get my shit together. I wish I was like them. Yeah. Whereas with the Daily Show, I did an episode recently where I was like, I just didn’t wanna record this today. And it would’ve been so easy [00:25:00] just to skip.
[00:25:00] One day, what’s one day gonna do? But for me, as soon as I go, oh, today won’t hurt. I know. That’s my tell. It’s the beginning of the end. So then I talk about that, and I think there’s something about that that is missing a lot from the world where we only show the good angles and the good lighting and everything.
[00:25:16] Yeah. I do love when people reveal the ups and the downs and the reality of it. So how can people, Find you if they wanna work with you or wanna follow you. First place to find me is my website. It’s suzanne kohlberg.com, S U Z a double N E C U L B e r g. You’ll see about my program. If you dig around and you wanna have a discovery call, you’ll find it.
[00:25:39] And if you click on podcast, there’s a link to the Nope Coach there, which is my daily show. I absolutely love that. And if you want a bit of fun, sign up for my newsletters. They are unique content that I don’t share anywhere else and I deliberately don’t do a freebie checklist. Some ethical bribe. You sign up for my emails ’cause they’re cool.
[00:25:57] Love it. Okay. Thank you so much. [00:26:00] Thank you for having me. So what were your key takeaways from today? Did it raise any questions? What would you like to know more about? Let me know. You can contact me via social media or email. I don’t care which way you use. Just reach out to me. I’d love to chat with you.
[00:26:15] And remember, you can get access to lots of free podcast resources that will help you get started or help you improve your email@example.com slash. Freebies, hit subscribe ’cause I wanna see you again. But for now, go forth. Be the awesome person you are. Live the life you want to live and have fun.
[00:26:35] You’ve got this. See you next time. Show.[00:27:00]
JULY 26, 2023
E23 S3 Entrepreneurs, Want to Make Money Podcasting? Here’s Your Guide
Hey there, fellow entrepreneurs! Welcome to another episode of Magnetic Pod. Today we’re pulling back the curtain on the world of podcast monetization and audience growth.
Yes, you heard it right! Ever wondered how you can make money from your podcast and attract more downloads for potential sponsorship? We’re breaking it all down in this episode.
Now, I have to be honest – there’s good news and bad news. The bad news first (it’s not so bad, really): growing a podcast takes time and consistent effort. There’s no magic pill that’ll skyrocket your podcast to stardom overnight – unless you’ve got a fat stack of cash or a Spotify deal like Meghan Markle.
But here’s the good news: it’s an exciting journey, and you don’t need a mega audience to start earning from your podcast!
On this journey, I’ll be discussing real strategies and tips, sharing some of my own experiences and helping you navigate around the bumps in the road.
We’ll dig into how to create engaging content that resonates with your audience, attract the right people, and warm them up for your offerings. We’ll also delve into how you can monetize through affiliate links, Patreon, memberships, and even merchandise.
Also, you’ll learn about the powerful tool of dynamic content with platforms like Buzzsprout, how you can grow your audience, convert them to your email list, and let them know what your offers are.
Remember, podcasting is a tool for networking too! It can be an excellent opportunity to expand your network, establish relationships, and collaborate with other industry leaders.
I’ve said it before and I’ll say it again – your podcast can serve as a platform to address the fears, objections, and reservations your prospective customers might have, all while providing value.
Despite the ADHD-induced meandering, I hope you find this episode useful in understanding how to monetize your podcast and reach your business goals. Remember, your podcast is an asset that works for you, and with a little time and consistency, you’ll see it pay off.
I’d love to hear your thoughts and questions, so feel free to reach out at livvimusicmedia.com
Until next time, keep broadcasting your brilliance. Bye!
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Podcast produced by Livvi Music Media
Note: this transcript was generated automatically. Its accuracy may vary.
[00:00:00] Think of your podcast as a tool that works for you. It’s an excuse to meet people you wanna meet. It’s long form content to feed all your social media platforms to repurpose till the cows come home. Like I keep saying, it is where you can create content that serves your ideal client, that gets them to binge and fall in love with you.
[00:00:19] Hey, my name is Olivia Deza. I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love and making a positive impact in the world. I’m a podcast and social media manager, a singer songwriter, a kids’ music creator, a faha, a wife, and a mom.
[00:00:40] Secret weapon behind many six and seven figure entrepreneurs helping them shine, line and call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired. You’ll learn about podcasting, lead generation, business, and all about the real life stories of people behind the businesses.
[00:00:59] Just like [00:01:00] you think of it as a place to hang out with your like-minded business bestie who gets what it’s like. So grab a cup and hit subscribe so we can hang out. Again, this is Magnetic Quad, the podcast I,
[00:01:28] So you wanna know how you can make money from your podcast? You wanna know how you can get more downloads so you can get sponsorship. So I’ve got good news and bad news. First, the bad news, it’s not bad news, but the bad news is there’s no overnight magic pill that’ll make your podcast explode overnight unless you’ve got stacks of money behind you.
[00:01:48] Okay? Growing your podcast, unless you’ve got a deal with Spotify like your Mega Markle or something, and the rest of us, it takes time. You have to consistently create the content, market [00:02:00] it, get it out there, do some podcast guesting, cut up the video and put it out in TikTok and YouTube and all of the things to draw the listenership and grow it.
[00:02:09] So that takes time. It’s worthwhile and it’s an asset that keeps working for you long after you’ve put the effort in and can keep making you money. But that part takes time. So if you are wanting to meet sponsorship criteria to be able to just click on and something like, Inside Pobe or whichever platform you’re on, that allows advertising, that may take a little while, but the good news is that’s not the only way to make money and that you don’t even need to have a huge listener base to be making money from your podcast.
[00:02:39] Let’s get into it. So it all comes back into thinking about your business and the podcast fits within the business. So what are your goals overall? What are you trying to achieve and how can the podcast help you to do that? It is part of your marketing strategy. And it’s part of your networking and making relationships, strategy [00:03:00] relationships are a key way of getting business.
[00:03:03] So podcasting can help with both of that. What you wanna do is reverse engineer. I keep thinking of examples that are actual clients that I don’t wanna give away that I’m talking about them. So let’s think of hypotheticals. That’s why I keep talking about my own experience, basically for me, If I want to create a podcast, I wanna get in front of entrepreneurs.
[00:03:22] I am often in front of entrepreneurs who are making a life on their own terms, interested in working on their terms with time freedom. Doing something that has a positive impact on the world, will make them money do good in the world, and something that they’re passionate about. I make content designed for those people.
[00:03:41] Often the people we design content for and are our niche are really us. I’m creating a content a lot of the time for people like me. That’s another reason why I’ll share personal details about what’s happening in my life and that kind of thing to a point, because it calls out the people that can relate to me.
[00:03:57] Cause I’m not gonna be for everybody. But it [00:04:00] calls out the people that can relate to me, what I’m like, and waves a flag. So who are your people and what do they need to know about? The other thing is, what we need to get to is the fact that from a marketing point of view, there are three pillars, right? So you’ve got attraction, nurturing, and conversion.
[00:04:16] You create the content to attract them. And to warm them up. How they know it’s for them is when you are speaking to them in words that relate to them. Do some research about who your target is, and that can include things like going back through emails from your clients, from clients and prospective clients.
[00:04:34] And you could keep a file somewhere in a notion tab or in a Google document. It’s an example of your client voice. Some reasons why they need your services problem that they’re having, the frustrations that they’re having. You can look at Facebook groups, whether you have your own Facebook group with your own community in it, or people that are in your niche, and notice what they’re saying, what they’re saying they need help with.
[00:04:59] [00:05:00] And keep a little record somewhere, and you can use this as a record of your client’s actual voice. So obviously you’re not gonna copy and paste someone’s private words. All over your social media or your marketing, but then when you do create content, you are speaking to those actual things and that they care about and you’re helping them.
[00:05:16] So that’s one way you can attract them. But it’s not all about pain points and problems and things relating directly to. The product and service, you might include some content that you know attracts the ideal person that is your ideal client. So you might also know that they care a lot about world environment or for me.
[00:05:35] I know that a lot of my clients, entrepreneurs, and a lot of entrepreneurs happen to be neurodiverse. Not all of them. So if you’re talking about topics that relate to them or if it’s time management and managing, having kids at home, but you know, issues that maybe even aren’t directly related to the product and services, but that can become part of what attracts them and what nurtures them and helps them to get to know you.
[00:05:57] The other thing is don’t waste your [00:06:00] podcast giving away wonderful life-changing information that they’re all getting for free. Actually, Don’t be scared to put a little call to action in there. You can either record it straight into your podcast or you can use dynamic content, which is why I love buzzsprout.
[00:06:13] I’ll put a link to Buzzsprout in the show notes. I might get like a cup of coffee or something if you use my link. I think we could both get an Amazon card actually, so let’s do that. But with Buzzsprout, there’s no eligibility requirement. You can go ahead and put dynamic content. What on earth is dynamic content?
[00:06:27] If you haven’t heard of that, you can insert an ad into your podcast, either beginning, middle, or end, and you can update it, and you can take it out and change it for something else, and it’s not into the podcast forever.
[00:06:42] You can put things like how that you’re giving away freebie. People can opt in and then you get their email address and you can promote whatever product or special or thing that you’ve got going in there. So yeah, that comes under conversion. But the other thing you can do, there’s other ways to convert.
[00:06:57] It might be that if you [00:07:00] have. A tribe happening. If you have people that you are building a following and love being connected, then you could set up a Patreon, you could set up a membership, you could do merchandise. I’ve got a client who I think should, and I hope she does do merchandise because she’s got a great name and a great community who very much feel part of that community.
[00:07:18] The other way to monetize is by affiliate links. So if someone is on your podcast and they have a book, you could put a link to the book. In your description, and it can be an Amazon affiliate link, so you get a little bit from that. Basically, the thing to remember with podcasting is that you are growing up an audience and converting them to get them on your email list.
[00:07:39] Then you can let them know what your offers are and what the things are, the services and the stuff that you provide. You give them value, but you also let them know what you’ve got to offer and you do it to help them for some reason, and I find it a little bit. Baffling. There are people that I see who talk about pain points, like it’s something skeezy and manipulative and [00:08:00] bad and I don’t understand unless you mal intentioned person and no one that I deal with is then what’s the problem?
[00:08:09] Basically, if you have a business, you were there to solve a problem. You talk about the problem someone has, that’s what a pain point is. You let them know that you can help them with the problem and the problem will go away. Well, what’s the problem with that? I don’t see a problem. Okay. The other way that you can monetize your podcast is through using it as a tool for networking.
[00:08:27] For example, if you wanna sell children’s books and you’re an author for children’s books, You might start having librarians on your podcast, librarians from schools, librarians from anywhere. You might wanna talk to bookshop owners, and you might have an excuse to put them on your podcast. And if they’re getting something out of it because they’re getting to promote themselves, then you’re not having to.
[00:08:49] Pitch them. You’re not having to say, Hey, I got a book. Will you sell my book? But you can expand your network, uh, and you can speak to publishers, you can speak to anyone that [00:09:00] it might be strategic for you to know. Think of your podcast as a tool that works for you. It’s an excuse to meet people you wanna meet.
[00:09:06] It’s long form content to feed all your social media platforms to repurpose till the cows come home, like I keep saying. And it is where you can create content that serves your ideal client, that gets them to be. Binge and fall in love with you. The other thing I wanna say is that you can use in your content is to address objections.
[00:09:26] If someone would buy from you, but they’re worried about X, Y, Z, and you can use this. If anyone ever asks you if you’re in a sales situation or whatever, and they’ve gone, will I get return on investment working with you? Who are the other people you’ve helped get results? They might say, will this help in my situation?
[00:09:44] That’s about this. Whatever questions people ask you or fears or worries or reservations, people might have criticisms anything potentially negative or a bit scary. That might be a question that’s asked you or that they’re wondering, and don’t ask you if [00:10:00] you can determine what those are. Marketing is brilliant for this, so instead of potentially feeling like a deer in the headlights when you’re asked these questions on a sales call, you can have already addressed all of those objections and proven yourself.
[00:10:14] In your marketing. By the time people call you, they’ve had all those fears and everything Allied, because you have already said that, answered those fears and objections and reservations in your marketing content. So that’s another way that makes you money because you are getting closer to the sale when you deal with all those issues.
[00:10:30] Okay, in wonderful A D H D fashion, I think I meandered all over the place, but hopefully you got all my points. I’m gonna leave it there. Let me know if you’ve got any questions and anything you wanna know more about. And you can contact firstname.lastname@example.org and I will see you next time. Bye. So what were your key takeaways from today?
[00:10:50] Did it raise any questions? What would you like to know more about? Let me know. You can contact me via social media or email. I don’t care. Which way you use. Just reach out [00:11:00] to me. I’d love to chat with you. And remember, you can get access to lots of free podcast resources that’ll help you get started or help you improve your email@example.com slash freebies.
[00:11:13] Hit subscribe cuz I wanna see you again, but for now. Go forth. Be the awesome person you are. Live the life you want to live and have fun. You’ve got this. See you next time.
JULY 19, 2023
E22 S3 Calling BS on Podcast ‘Expert’ Myths The Truth of Successful Podcasting
Are you an entrepreneur feeling overwhelmed by the abundance of advice on starting a podcast?
Do you worry that you lack the right equipment, platform, or approach?
It’s time to bust some podcasting myths that may be holding you back!
In this episode, I discuss five common myths that could prevent you from launching your podcast. From believing you need the most expensive equipment to feeling the pressure to post weekly without fail, I call out a lot of the BS that podcast experts spout.
If you’re ready to embark on your podcasting journey, join me as I give you permission to start imperfectly and focus on progress, rather than perfection.
Download the ‘Must Have Podcast Tech List’ here
Connect with Olivia:
Podcast produced by Livvi Music Media
Note: this transcript was generated automatically. Its accuracy may vary.
[00:00:00] If you’re starting out as a podcaster, or even if you’ve been doing it for a little while, but still feel imposter syndrome or worried that you’re not doing it right because you’ve been listening to podcast experts. Well, I’m here to call BS on a lot of what the podcast experts say. A lot of the advice I’ve heard, I’ve just rolled my eyes and thought.
[00:00:20] Serious. It just makes me wanna tell some people to just, you know, calm the F down. Hey, my name is Olivia Deza. I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love. And making a positive impact in the world. I’m a podcast and social media manager, a singer songwriter, a kids music creator, a a wife and a mum.
[00:00:46] I’m the secret weapon behind many six and seven figure entrepreneurs helping them shine a line and call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired. You’ll learn [00:01:00] about podcasting, lead generation, business, and all about the real life stories of people behind the businesses.
[00:01:06] Just like you think of it as a place to hang out with your like-minded business bestie who gets what it’s like. So grab a cup and hit subscribe so we can hang out. Again, this is Magnetic Pod, the podcast I
[00:01:35] Whether it’s podcasting or any kind of industry, could be arts or it could be acting or law or whatever. I feel that whenever someone is a long time in an industry, a lot of the time, not every person, but as a culture, sometimes you can get. So far into the weeds that you can’t see the wood for the trees anymore, and I do believe in meeting people where they’re at and that [00:02:00] a lot of the advice is a bit over the top and unnecessary.
[00:02:03] So today I’m gonna go through five bullshit myths that I’m gonna bust here today. So stick with me and I’ll give you the solutions to meet you where you’re at, and so that you can have a successful podcast. Let’s get into it. Myth number one, that you have to have all the right equipment came. Yet. I’m not saying that it isn’t good to have all the right equipment, but it’s not necessary to get started.
[00:02:26] I’m a big believer in starting where you are at and making progress. Progress, not perfection. Okay. A bit like the yoga mantra. So I have helped people who, and they’ve had very successful podcasts with tens of thousands of downloads. And for a big, big chunk of that time, they were just doing it straight into their phone, so with no microphone or anything.
[00:02:49] And their listeners loved the content and the sound quality was good. Could it have been better? Yes, but most people wouldn’t have noticed it because it was still a [00:03:00] clean, clear sound and. People listening. If unless your target market is sound engineers, then sometimes good enough is good enough. Now bad sound is annoying and people will switch off.
[00:03:12] So I am not saying crap is something that you shouldn’t try to avoid, but these podcasts were recorded in people’s bedrooms or wardrobes with lots of soft surfaces around with the doors closed. There’s no background noise happening and in a good acoustic space, and we got some good recordings out of it.
[00:03:33] So, and I know from my own podcasting journey that I learned along the way how to avoid certain sound problems and what equipment to get. But starting is more important, not being perfect, just get started and you can approve things as you go. So, Sound quality is important and I will do everything I can to improve sound quality.
[00:03:54] You do have to have some thought about it. I have been given audio where people have recorded it [00:04:00] on a beach just into their phone, and the wind is going nuts. And you know, you can’t polish your turd, so you do have to take care of your audio. But I’m just saying you don’t need everything to get started.
[00:04:14] And just think the very basics is phone microphones are pretty good these days, and if you have soft furnishings and and closed doors and turn off your air conditioner and things like that, anything that might go hum, don’t do it in the kitchen. If you’ve got a noisy fringe that hums a lot, that kind of thing.
[00:04:31] But you can still get started wherever you are at with number two. Zoom is not good enough for podcasting. There are better platforms. I know this, but some people already have Zoom. They’re familiar with it. They find it easier to organize meetings with it cuz the person at the other end will know what to do and they’re testing how they feel about podcasting and they don’t wanna try too many things or they just don’t have.[00:05:00]
[00:05:05] Done podcasts for people who were generating lots of leads from their podcasts who were making 10 K months up to a hundred K months or more. And so they were doing very well and some of them did interviews on Zoom, so, It’s fine. If you do look, it’s wanna say it’s fine. It’s not the best quality. If you use something like Riverside FM or zencaster, you get better quality audio.
[00:05:31] You can get wave files instead of just a compressed MP3 and better specs and all that kind of thing. If you’re getting video out of it, again, with Riverside, you can go up to 4k, although in most cases, most people don’t. Because most people won’t have a 4K camera set up. Most the webcams generally are up to hd.
[00:05:51] But to get started, I have done very successful. I have helped people with very successful podcasts that did podcasts on Zoom. If you do use Zoom, [00:06:00] please go into the settings, look for the recording tab, and go and tick the thing that says separate tracks for the two people, two or more, or however many people separate tracks for each person.
[00:06:11] That is something I will say. Please do that. Because sometimes you’ll have someone with a better microphone at one end than the other, or there’s some issue on one person’s side, and you can have one person with a loud voice and the other person with a quiet voice. And if you really wanna be able to get it, Up to matching the levels and get the best sound quality you can.
[00:06:33] Having the separate tracks for each person makes a big difference, so please do that if you’re using Zoom, but this is your permission slip. I mean, I’ve even heard, I haven’t heard a podcast expert say that if you’re. Invited onto a podcast and they’re having it on Zoom that you should decline. I mean, really, really?
[00:06:55] Oh, so precious. So, yeah. I, I [00:07:00] interviewed, oh no, it wasn’t on I, that’s right. I interviewed Neil Donald Walsh, the author of Of The Talk Conversations With God series, and I was trying a platform they hadn’t tried before the internet died. And he said, oh gosh, everyone’s trying to use all these new fangled platforms.
[00:07:21] Why can’t people get on good old Zoom? And like, he’s sold millions of books and he’s happy with Zoom. So, you know. Get over yourself. You can get better platforms. When you’re ready to level up, go to one of the ones I mentioned. Uh, but you can be on Zoom and it’s not the end of the world and people have been successful just doing it the bad way.
[00:07:41] Bad and inverted commerce. Okay, with number three, free. Podcast hosting platforms are the devil. Alright, so there’s a lot of suspicion around having free podcast hosting platforms, and I don’t think whether it’s free or [00:08:00] not should be the deciding factor. It might be a factor. But it doesn’t have to be a deciding factor.
[00:08:05] What should be the deciding factor are the features. So, because there’s a suspicion that if they’re giving it for free, then what’s the product? What are they trying to, what are they trying to get outta me? They’re trying to, there’s a persistent rumor with anchor, which is now. Recently changed recently.
[00:08:25] It’s been a little while now, but they’ve changed to Spotify for podcasters. So there’s a persistent rumor that keeps cropping up that anchor or AKA Spotify for podcasters. Own your podcast and own your content. Because this kept coming up, I researched it, I looked into the terms and conditions, and I found the bit that relates to.
[00:08:49] To ownership, and I also messaged support to get clarity on this. And it was confirmed that they do not own your content and it [00:09:00] was in writing. And so I just think it’s a bit of fear mongering and just because it’s free, we use TikTok that’s free. We use YouTube that’s free. We use Facebook, we use Instagram, or some of them are trying to charge.
[00:09:12] Now, but you know, we have used things for a long time for free, and it’s not all bad. So what I. Uh, the reason my clients mostly don’t use Anchor anymore is because of their specific needs. So, for example, we stopped using Anchor when we wanted to put the podcast on the website because the embed code.
[00:09:35] Wouldn’t be available to publish and put on the website until the podcast was actually live. And we wanted to be able to set up the webpages in advance and have it all ready to go and happen and publish at the same time, and we couldn’t get the embed code without a big, big stuff around. So that was one reason for going away from anchor, uh, a k.
[00:09:57] Uh, and the other reason we went away is [00:10:00] because I have clients that wanna be able to do dynamic ads. So you can put dynamic. So we like Buzz Prout. So you can put dynamic content into Buzz Prout, your own ads, deliver ads for the own, your own products or services or whatever amount announcements you want to make.
[00:10:18] And they can be updated and they’re not in there forever. They’re not burned permanently into the episodes. They are something you can. Put up and take down and change an update, and you could sell sponsorship directly to people by having the ability to do those dynamic ads without having to meet minimum requirements and that kind of thing.
[00:10:37] So that was a feature that wasn’t available for the clients that wanted it through Anchor. So that’s another reason. So it really depends on the, at the actual features that you’re looking for. But apart from that, there’s nothing really wrong with Spotify for podcasters. You have to have thousands of downloads before you can make money from podcasting.[00:11:00]
[00:11:01] I think of podcasting as a marketing tool, and it has to make sense within the ecosystem of your business and what you are trying to achieve. So for example, if you, for for me, I want to create my ideal client is an entrepreneur. Someone who is following their passions or doing something that matters to them who does something positive in the world who?
[00:11:26] Often it’s female. It doesn’t have to be, but they’re doing it within school hours and time poor, and they want to have an online presence everywhere and they have a big message. So podcasting really suits them. So, and they need some support. Emotionally and guidance wise as well as time. So the content I create is for those people, you don’t necessarily have to have a big following.
[00:11:56] You just have to have a [00:12:00] targeted following. You have to have an engaged following. If you are in a room with 50 people and you are speaking to them and they’re listening to you, That’s a win and that’s impressive, and you could go on to get sales out of that. You can also use it for sponsorship, even with a small following, as long as you are with a platform, say like Buzzsprout, where you can control and not have to worry about someone else’s eligibility criteria.
[00:12:22] If you’ve got a highly targeted audience that somebody else wants to get in front of, then that’s an opportunity for sponsorship. But also podcasting allows you to create content that you can push out to. All the platforms, you can push it out to TikTok and YouTube shorts and YouTube if you wanna do YouTube podcasting.
[00:12:41] But what’s more important is the strategy. So I use podcasting besides the content and besides the listener that I care about deeply and has to be number one, and I have to make sure that I’m delivering content that transforms and helps and inspires so that I can see what’s possible. [00:13:00] There’s other aspects too.
[00:13:01] I can use it as a tool to network and I do. So if there’s someone I wanna meet who I think I love what they do, and I would love to expand my network, I drop in the dms and I invite them. And as long as they’re also a fit for, for this podcast and my listeners, then I get to expand my network so that person could.
[00:13:25] Potentially to be a client, but not, not necessarily. I don’t think in that terms, those terms. Otherwise, all my podcast guests would be like, ah, you’re trying to sell to me, which I’m not doing. But we open relationships, so it means that they know me and I get referrals, or it means that we start having a conversation and we might.
[00:13:45] Do a collaboration, we might go, Hey, let’s go to get, let’s get together. And I am actually speaking with someone at the moment, but I can’t say anything until we finalize some details. But basically, if you’re expanding your network and talking to people, you can go, Hey, I do this, you do [00:14:00] that. We’re both kind of doing something that is directed at the same target audience and we could do something that works together really well.
[00:14:07] So it’s thinking outside the square, is what I’m trying to say. With podcasting, you can make money if you are thinking strategically. About how you are using it and how it works for your business. You don’t have to have so many people. You just have to have ati, a highly valuable, highly targeted audience, and then deliver something valuable that they want.
[00:14:29] With number five, you have to post weekly and you have to post every single week without a break. So it is ideal. Yes, it is ideal. It is ideal if you post weekly and it is ideal if you’re consistent and never miss an episode, and that people can expect to see, to hear your episode drop a particular day of the week, and that you’re there.
[00:14:52] Yes, yes, yes, yes, yes, yes, yes. However, I also believe in meeting people where they are at, [00:15:00] and I also think of it like going to the gym. So yes, we should go to the gym every day. Or exercise every day. Yes. Or it doesn’t have to be every day, but whatever you commit to, you should stick to it. Yes, of course we should.
[00:15:15] Whether it’s seven days a week, five days a week, three days a week, we’re gonna exercise and we’re gonna stick to the plan. And we are never gonna, we’re never gonna deviate from that. So if you had this mindset that it was all or nothing, then the moment that you dropped the ball, missed an episode. Or found weekly overwhelming or too much.
[00:15:39] From for where you are at for what you can afford as far as outsourcing and that kind of thing. Then you might go, ah, it’s all too hard. Put it all in the bin. I’m a failure. You’re not let you, podcasting is different. You have to always be consistent. Well, yes. You should be consistent. We aim for consistent, but there is no actual [00:16:00] rule book.
[00:16:00] There is no law. There is no one that’s gonna come down from the sky and say, you have failed at podcasting because you missed an episode. You don’t have to throw it in the bin. Just treat it like exercise. How you going with your exercise? Is that a good analogy? But true to how you ideally would treat exercise.
[00:16:19] You know that if you wanna keep fit, that it’s what you do most of the time that matters. So that’s where I’m going. It’s what you do most of the time that matters. I do know that, for example, Steve Bartlett, the host of Diary of c e O, played around with his podcast for a while, but then made a decision at one point that he was definitely committing to every single week, and he shows that from there.
[00:16:43] Yes, it did improve his podcast. He was consistent. So yes, you get there faster. It’s great. It’s ideal if you do, but also he also spent $40,000 on the setup, which is great. And wonderful if you can do that. But what I’m saying is I believe in meeting people [00:17:00] where they’re at. So treat it like the gym. I think I’ve made that point.
[00:17:05] What you don’t use it as an excuse to stop altogether. Give yourself some grace and believe in your yourself. It’s like if you don’t exercise sometime, still believe in yourself and get back on the horse and get back in that direction. Don’t just give it up altogether. Because you weren’t perfect. So in summary, I believe in meeting people where they’re at and progress, not perfection.
[00:17:33] I think a lot of it is to do with mindset and believing in yourself and momentum. Believe that you are going in the right direction and that it may not be a straight line. It might be more of those, like those graphs that, that have that jagged line, but it’s generally the trajectory is upward. That’s what it’s like.
[00:17:56] So be as consistent as you can be. [00:18:00] Get back on when you fall, believe in yourself, get the support you need and go out there. There’s no such thing as perfect. So podcast imperfectly, continuously in the direction of. Excellence. So what are your thoughts? I’d love to know. You can slip in my dms, live music media, and on Instagram live in music media.com, L I V V I.
[00:18:24] Let me know what you think and what you want me to talk about in future. And happy podcasting. See you next time. So what were your key takeaways from today? Did it raise any questions? What would you like to know more about? Let me know. You can contact me via social media or email. I don’t care which way you use.
[00:18:41] Just reach out to me. I’d love to chat with you. And remember, you can get access to lots of free podcast resources that’ll help you get started or help you improve your firstname.lastname@example.org slash freebies. Hit subscribe cuz I wanna see you again, but for now, go forth. Be the [00:19:00] awesome person you are.
[00:19:01] Live the life you want to live and have fun. You’ve got this. See you next time.
JULY 12, 2023
E21 S3 Be Bold, Be Rebellious: Swapna Thomas’s Brave Marketing Insights
Welcome to another episode of the podcast! In this episode, I had the pleasure of interviewing Swapna Thomas, a marketing coach who helps coaches fall in love with marketing. We discussed her journey from being a stay-at-home mum and blogger to becoming a content strategist and coach.
Swapna shared how she stumbled upon the importance of positioning herself to attract high-end clients, and how she naturally started using storytelling in her content to create an emotionally connected audience. She also gave some great tips on using client sessions to create content that resonates with your audience.
We also talked about her Brave Framework, which teaches female entrepreneurs to be bold, rebellious, authentic, value-driven, and empowered in their marketing. And she even created a free workbook called the Soul Led Sales, which features 11 journal prompts that have helped her and clients sell out launches with ease.
If you’re looking for some great insights on marketing and content creation, be sure to check out Swapna’s Brave Marketing podcast!
Connect with Swapna:
Download the ‘Must Have Podcast Tech List’ here
Connect with Olivia:
Podcast produced by Livvi Music Media
Note: this transcript was generated automatically. Its accuracy may vary.
[00:00:00] That is what? Positioning means is that you’re speaking to the audience that can actually buy the offers that you are putting out there, and not just can buy, but is actively looking to buy those things, right? They, you don’t have to convince them to see the value of your offer. You don’t have to tell them five reasons you need to invest in this.
They are already looking for something like that and you’re just share sharing why this is exactly what you have been looking
for. Hey, my name is Olivia Deza. I’m dedicated to helping multi-passionate entrepreneurs turn their dreams into reality by building a career and a life they love. And making a positive impact in the world.
I’m a podcast and social media manager, a singer songwriter, a kids’ music creator, a, a wife and a mum. I’m the secret weapon behind many six and seven figure entrepreneurs helping them shine, line and [00:01:00] call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired.
You’ll learn about podcasting, lead generation, business, and all about the real life stories of people behind the businesses. Just like you think of it as a place to hang out with your like-minded business bestie who gets what it’s like. So grab a cup and hit subscribe so we can hang out. Again, this is Magnetic Pod, the podcast.
Thomas, is someone who I have. Followed and admired for many years. We shared many mutual friends on Facebook and ended up getting to know each other online, and I’ve always really admired you as an exceptional content creator. Her posts resonate with me and evoke emotions and inspire me to pause and reflect.
She [00:02:00] is a marketing coach on a mission to help. Coaches fall in love with marketing. She hosts the Brave Marketing Podcast, so go check that out, which features weekly episodes on soul and strategy of marketing, mindset, money, and everything related to online business. For the past three years, Swapna has been working with mission driven life coaches to help them use marketing for good and make a lot of money while doing it.
She believes that good people making money only leads to more good because they go back and spend it. Uh, And help other women in business and help their family and future generations. So Wapner’s Brave Framework teaches female entrepreneurs to be bold, rebellious, authentic, value driven, and empowered in their marketing.
She has even created a free workbook called The Soul led Sales, which. Features 11 journal prompts that have helped her and clients sell out launches with absolute ease. And I know I did get one of your workbooks [00:03:00] once that I really, really loved and found that it was packed full of value and lots of great ideas.
So welcome. So good to have
you. Thank you for that. Wonderful. In introduction. I think it’s always surreal to hear someone else introduce you and you know, just to have that third party perspective on your work and your journey. But I. I’m so excited that we are finally getting down to having this conversation about marketing online business and all amazing things, and I, I also of course, have loved you and admired you for a very long time.
Ever since we have been in the same circles, and I think both of us have had. A lot of evolution in our, uh, online journey throughout this time. Absolutely. So I’m sure we have so much to share and just because this industry is so dynamic and I, you know, I sometimes laugh when I see people saying, this is the new thing, and I’m like, oh no, this has been [00:04:00] done.
So can you tell me a bit about your journey from, you started as a mom, mom blogger, is that right? And then became a content strategist. So tell me what led you to where you are now.
So I think it was all just, I was just reacting to what life was at that point of time. So I had a corporate career and then I had my daughter.
So I was very clear, like this corporate career, I, I was an unemployable person, you know, like I was not, not the best employee ever, but I was really good at, and then now in retrospect, what do
you say that. Sorry. Why do you say you were
unemployable? Because I would find like daily routines very tedious and boring, which is, you know exactly what happens in a job.
And I now [00:05:00] also see, now that I have, uh, more information about d, adhd, I feel like. Of course, you know, I found it horrible and tedious and mind numbing because I was not made for that. So when my daughter was born, you know, I, I almost took it out as an out from my job. Nobody was like, everyone was ready to support me if I wanted to work, but I was like, Nope.
I wanna be a stay at home mom and just like be there for my daughter, which was also the truth. Like I really wanted to be there because I was a LA lock and key child in the seventies, eighties, or rather, like I, I don’t wanna age myself even more, but eighties. So I really wanted to just like have that experience of being there for my daughter.
She grew up and that’s, You know why I became a stay at home mom. But then very quickly I realized that it’s quite boring to,
and also my [00:06:00] daughter ended up being very independent, as independent as a daughter can be. But she didn’t really need me all the time. Right? So then I found myself like with these hours that I had nothing to do with, and at that time I was reading a lot of mom blogs. So it just felt natural to just, you know, be curious about what would.
It feel like to start one. And I live in India for those who don’t know. So there were not many mom blogs in India at that time, and especially any mom blogs that were doing any kind of monetization, that was not at all happening. So I just felt like I was being pulled to just see and try and be curious about what would happen.
And I think I’ve always been that person who is absolutely. Okay with taking risks, like I don’t think too much about it. I don’t worry too much about it, so I just started it and very quickly it grew and even though I had a very niche audience and I had a small audience, I started getting really, really creative brand [00:07:00] deals.
And I think that’s where I first. Really started understanding about positioning and how your positioning can really set you apart and attract high-end clients even if you have a small audience. So people who had bigger audiences were not attracting the kind of brand needs that I was because I had positioned myself really well.
So, As that grew and as the blocking culture grew in my country, I started feeling this pressure from brands to include my daughter more and more in my content. And that was something I was not comfortable with. Like I didn’t want her to her to become the product and to, you know, for her life to be told through my content, which we see so much now, right?
Like on Instagram. Yeah. As the kids growing up, Maui here. Yeah, and I was absolutely uncomfortable about it. Like I wanted her life to be her experience and not seen through my lens all the time, right? Mm-hmm. So that’s why I decided, [00:08:00] like it just started feeling completely unaligned. And I, and I’m also the kind of person who cannot just do something for the money, like just because the money is good.
I. I’m not gonna do it. So I felt like naturally at that time, a lot of bloggers were asking me how are, how I was growing my blog? How was I getting these brand deals? How was I building a email marketing list? So I started feeling another. You know, t of, okay, let me see. Where does this go? Can I start talking about this?
So me and one of my blogger friends, we start, we created our first online course and we sold it out and, you know, within the blogging circles. And I was like, yeah, this is something I can actually do. And that is how I started looking. Into content strategy because that, that’s what I felt like I was doing at the time was content strategy, right?
Knowing what kind of headlines to use, what kind of topics to use. And it all just happened naturally. It wasn’t [00:09:00] like, oh, I, this is the next big thing, so let me jump into that. It just felt like this is what I have been doing. People are asking me about it more and more, so let me do this now. And it’s the same with coaching, like when I was doing quantum strategy, I realized that most of the time I was coaching people, you know, yeah, you can give people strategy, but if they have a lot of blocks around showing up visibility and just being themselves online, that strategy is not gonna work.
So I ended up coaching them around those things, and I felt like that was the next thing, just again, naturally it happened. So that’s my journey and, uh, Yeah. I feel like serendipity is one word for it. Like it just kept happening. The next thing and the next thing.
Uh, there’s so many interesting threads there.
You position it positioned yourself. How did you position [00:10:00] yourself?
Mm. Yeah, so I, you know, I, I do have an MBA as the background, just letting you know, and I think naturally I knew that you don’t want to go for quantity, you wanna go for quality, right? And I, mm-hmm. My, the way I wrote and the audience that I was speaking to, I knew that it was more educated.
Women who were either in corporate or who had quit corporate to raise their kids and had a certain kind of parenting philosophy when it came to their kids. So the more I started talking about that, like this is what we say in marketing. If you’re speaking to everyone, you’re speaking to, no one. Yes. But the more I started to speaking to a specific mother, because that mother was me.
So I was just speaking to other mothers who were like me. Right. Mm-hmm. The more I started growing into that niche and that niche was automatically, or I would say rather, luckily for me, it was the higher educated women who had more purchasing [00:11:00] power. Right. And brands were interested in those women.
Mm-hmm. Because they had the higher purchasing power, and also they had the decision making, uh, capacity. So they were the, they could make decisions in their household because they were financially independent or had their own money or whatever. So, That is what? Positioning means is that you’re speaking to the audience that can actually buy the offers that you are putting out there, and not just can buy, but is actively looking to buy those things, right?
They, you don’t have to convince them to see the value of your offer. You don’t have to tell them five reasons you need to invest in this. They are already looking for something like that and you’re just sh sharing why this is exactly what you have been looking for. So I think that is the positioning. I almost stumbled upon it, but in respective, I was able to sort of like distance myself and see, oh, so that’s what [00:12:00] I was doing unknowingly, but it really worked out for me.
Yeah, that makes a lot of sense, obviously, because if brands are looking for a particular, we want this kind of demographic, and you’ve pretty much honed them in front, right in front of, right in front of you as your audience, then of course that was valuable. Uh, at that point, was that, was that your intention at that?
Were you just sharing stories? What were you writing about at that stage? Do you remember?
Yeah, it was just stories like what was happening, but again, like I, I’ve always been the person who has guarded my private life. Quite privately. So my idea was not to lay my life bare online, like that was never my intention, and I’ve always been that person who feels like my husband has his own story.
If he ever wants to tell it, he has a right to tell it. And my daughter has her own story and she will tell it the way she wants to tell it. Right. So my focus was not on [00:13:00] really getting into the story so much, but it was more about. What was I feeling? What was I learning from this? What was I taking away from this?
So I was of course telling stories, but the stories were. Maybe like 5% of it, but the rest was about what was I making of the story? What was I taking away from the story? And that’s where people connected with me more, right? Mm-hmm. I think that’s also another audience differentiation, like, There is an audience for that salacious, knowing the tea kind of an audience, like people just get invested in other people’s lives so much.
They just, they just wanna know every little bit of detail from your life. But I was not curating that kind of an audience I was. I was mindful that I wanted an audience that was not there to just know about what am I eating, what am I doing? And you know, what did I say to my husband today? But more about like, what’s my thought process?
How do I look at parenting? How do [00:14:00] I see, you know, I had this post about mom bullying. Like how other moms unknowingly, unknowingly end up bullying other moms, especially new moms. Mm-hmm. Um, and that was such a po It had the most traffic on my website at that time. I remember like literally thousands of people were reading Wow.
My post every day. And so many women were in the comments and I had not even gone into like what exactly had happened with me. Like I just touched upon it a little bit, but they just were so. They just felt heard and seen by my emotions about the whole experience rather than the story so much I. What I felt about it and how it made me feel diminished, or it made me feel like I was not good enough.
That is what they connected on more. And even now, you know, when I’m asked, uh, teaching my clients to tell stories in their content, this is because a lot of people have. Preservations about telling their [00:15:00] stories. They don’t know exactly how much to share, right? So I tell them this, like even if you include one line of your story in your post, that’s enough for people to create an emotional connection.
You don’t have to put everything out there, you don’t have to like hang all of your dirty LA laundry for the world to see. But even if you just give them like one bit. They will really get what they need from that. So that’s how I was doing it. And it really connect, created a very connected audience, like emotionally connected audience.
And it’s something I just naturally do even now. So I think some of it is definitely natural. I was not doing any of it, like, you know, sitting and thinking, oh, so I’m gonna use storytelling as look, but that’s who I’m, and that just felt very natural to me.
Yes, I was listening to your most recent podcast, uh, which was a great one, and you had, I think, 10 different ways to create content and I loved all of them.
So yes, everybody go check that out. [00:16:00] So maybe you could share some of those. One of them I thought was interesting was, well, they were all interesting, but the one about having a, using your client sessions. Mm-hmm. You wanna talk.
Your clients are the best market research you can ever have. I have the conversations that you’re having with them and the questions that they’re asking, the, the confusion that they’re facing right now, it’s exactly what your other potential clients are going through as well, and I think a lot of people gatekeep that.
Those conversations that they’re having with their clients because they feel like if I’m gonna give everything away that I’m doing on my sessions, then why would people buy? But I feel like that’s exactly why they would buy. When you don’t get, keep those conversations, when you talk about how, you know, The, the conversation that your potential clients are having in their head is something that you are having [00:17:00] with your clients in real time.
So it just makes them feel, again, like it’s all about being, feeling seen and heard and accepted for the key in their head, for the confusion in, in their head for being, you know, made to feel not so isolated because most of us are. Having the same questions, having the same doubts, you know, being very self-critical of ourselves.
But we feel like we are the only ones with these thoughts. We are the only ones with these questions. No one is dumb enough to ask this. No one is that scattered or that lost in their business, and it’s, when I put those conversations out, they feel seen and they feel like. Oh, so this is normal. Like, you know, I can, I can have these thoughts and I can have these questions.
So that is why I feel like it should be something you should do. Of course, you should always be mindful of your client’s privacy. I would never give out, you know, any details about my clients. I would never go specific into any, [00:18:00] anything that would, uh, be an identifiable. Thing about my client completely protecting their anonymity.
Also, I wouldn’t share something that is like my client was feeling. So, you know, she was completely shattered and she was going through this huge emotional of he will like, I wouldn’t talk about my client like that because I always want them to feel empowered and to also have a safe space to have those conversations if my clients come in.
The into the space feeling, oh, is she going to use this as fodder for her content? I don’t think they’ll be able to feel that safe sharing things with me. Right. So it has, it’s a very nuanced thing. I feel, how to use your client conversations in content, but mostly I would say keep it to the things that you feel are not your client specific.
Like it’s not. Your one client going through that one thing in that one moment, but things that you feel like, yeah, I know like many people [00:19:00] are, feel feeling the same thing, or I have felt the same thing. I’ve been there and I’ve felt that. So I would take those things and put that into my content, but keep the, you know, more.
Personal things and more things that they’re feeling in the moment. I know that’s not who my client is, but she might be feeling like that in the moment. I wouldn’t use that in my content. So I always keep, give myself five to 10 minutes after a session, which I think is any ways a good practice to just integrate the space that you have held for your clients and to just process your own emotions and.
Just to write down two or three things that you felt like the big takeaways for your client from the session. Sometimes I learn so much from my own client sessions that I write tho those things down as well because I feel we are, this might sound a bit woo-hoo, but I don’t think it is. We are all connected with each other on a, you know, on a cellular level.
So when my client is going through [00:20:00] something, however, you know, Chaotic it might be, I know that, you know, at some level I’m going through the same thing. It might not be the same magnitude as my, what my client is going through, or it might not be exactly what they’re going through, but at some level there is something for me to learn from that and from for me to change in my own life and my business.
Right. So I always take that time to also see where am I doing this in my own life or in my business? Mm-hmm. Am I not showing up as powerfully as I can or am I, you know, not saying the things I really wanna be saying in my content? Am I holding back? So I take that five to 10 minutes to just. Do this sort of almost like a debriefing of myself, um, which I feel also helps me close the session and then energetically clear that space for the next client or for just like the li you know, my life.
So that’s, that’s something I really [00:21:00] enjoy doing and I feel like when my clients start doing it, they also see the difference in how the important becomes so much more specific, but also it becomes really easy.
I love that it’s, uh, it, it’s kind of a way to, to be present in a way instead of rushing from one thing into the next, and it’s a moment to stop and actually notice what’s just happened and, yeah, not, not lose all the, the value of.
Of that shared time with your clients, and that’s absolutely, that’s beautiful. And also, I guess it’s a parallel with what you were saying with your blogs that you started with, whether it’s, you are talking about your own stories or whether it’s drawing ideas from your clients’ sessions. It comes back to empathy in, in a way, isn’t it?
Because you, it creates content that people can recognize themselves in From your own stories. Yeah. Or from from your clients. Yeah.
So did you wanna share any other ideas about [00:22:00] where you find find content?
Oh, how long do you have?
Maybe not all 10 from that episode.
I mean, uh, if you’ll like, I feel like content is everywhere. Like how could it be run outta content? Okay.
I’ll, I’ll give you one. The i, one that I thought was particularly interesting is where you talk about areas that aren’t your niche or aren’t related to your business.
For example, yeah, say your, your cat, or. Or wherever else.
Oh, so many ways. Like, uh, my cat is an endless source of entertainment and content. Uh, I literally remember, like I was, you know, talking to one of my clients about the level of perseverance my cat has to. Hunt pigeons. He’s always, you know, he thinks that he’s capable of hunting them and he can hunt them.
Ever been a hunting cat, whatever, even lived outside the home. But he just, you know, sticks and [00:23:00] stays there for hours waiting for the pigeons to come. And I pretty much think like if a pigeon actually came that he, he would. Be confused with what to do with it. But yeah, so things like that. But also I love watching interviews, you know, with artists, with actors or anyone who’s in the field of creativity, singers, musicians, or all of those people, because I do feel like of our.
Businesses like art, you know? Mm-hmm. You have to be creative. You have to immerse yourself in your craft to be good at it, and the same ups and le uh, downs that especially actors go through, like they don’t know where their next paycheck is coming from. They don’t know if there’s this next launch or their next movie is going to work or not.
Mm-hmm. Right, and they have the same insecurities about themselves. Am I not good enough? Am I, you know, do people still wanna work with me? And you know, no, people are tired of me. Nobody wants to look at [00:24:00] my stuff anymore. It’s the same emotional rollercoaster that we go through. So I learn a lot about.
From those, from those interviews, like even yesterday I was watching this round table that Variety hosts on their YouTube channel with actors from drama, and there was Jennifer Coolidge on it, which was absolutely a delight. And they were all talking about their insecurities and. We, we look at these glamorous stars and we feel like, oh, they’ve got it all together.
Then they, they just know how to do it. But when you listen to those interviews, you see the process behind it, the the self-talk that they have to have with themselves, even when they have one Oscars or Emmys or whatever, right. They still have to. Have that talk with themselves and tell themselves that I am good enough, I can actually do this role.
No, I’m not a fraud. You know, I’m not, I’m not, uh, deceiving all of these people into believing that I have actual talent. I, I do have talent [00:25:00] and that is fascinating to me. Like, because we see these people living these glamorous lives, collecting all of these awards and actually being really good at their craft, but we never.
Think about the emotional and the mental. Sort of, you know, uh, process behind it. And again, for me, it makes me feel seen and accepted and heard. And I always get so many ideas about how to show up in your content, how to deal with that fraud syndrome that most of us have, and how to uplevel into the next identity that you wanna create.
So it’s an endless. Goldmine of content. Like literally for anyone who’s struggling with content, I would literally ask you to go and listen to your favorite actors YouTube interviews. Some actors are not great interviewees, but there are some who are really fascinating and you just love, love listening to their take on life and their [00:26:00] craft and everything in between.
And it can be. An amazing source of content for yourself if you let yourself think about it that way.
Yes. If I, if you think about it from that, that lens, I have found that I sometimes think no matter what path we take in life, uh, so that also in close to wave topical area, you might be looking at you, the lessons end up being much.
The same. Yeah. Yeah. Like for, for me, I learned a lot from learning to sing and it’s all about getting out of your own way and not self sabotaging and not wondering, can I hit that note or can’t I, or, or whatever. And, and then, and the lessons of whether it’s that or whether it’s becoming an actor or musician or whether it’s, uh, whether it’s a sport or whether it’s having a business, we, yeah, it’s, it’s a big mind game and we all go
The conversations that you are having with yourself and how are you changing that conversation and how are you rewiring [00:27:00] that conversation? Because if you’re on that autopilot mode and you’re just, you know, going with what your brain is telling you, and our brain is such a beautiful liar, it tells us all the wrong things around ourselves all the time, and with good intentions, obviously to just, it wants to keep you safe and you know, in your known zone of comfort so that you don’t take any big risk and end up.
Killing yourself according to the primal brain, which always thinks that we are in a, a death, life or death situation. Right? But we have to be able to challenge those lies and to be able to actually see the truth and the conversations that we are having with our, our soul and our spirit and our higher self becomes so much more important.
I ask you about the ADHD that I see? I just discovered. I just recognized it in myself, shall I say, uh, last year and now I look everywhere. All my, all my friends, all [00:28:00] my entrepreneur friends are all having the same conversations. And so you recently mentioned it and. So how long has that been a thing in your life that you’ve been aware of?
And it makes so much sense with what you said earlier in your career and everything, and your tendencies and risk taking and all of that.
Yeah. So I have to give a disclaimer here. I’ve not been officially diagnosed, so Please, okay. Everything I say with the grain of salt, like, you know, this is not my, I do, I’m not giving any kind of medical advisor, but everything that I have, and I, my husband is a, he is a doctor, so we have had those conversations and he does.
You know, concur with me, but at the same time, I do not want to go down the medication route. Mm-hmm. So I’m not, actually, I’ve decided not to get tested because the, the reason I would get tested is if I wanted to take medication for it. Right? Yes. But I’m not feeling that calling right now. So, For me, it was just, it just made sense of so many things that I [00:29:00] never, you know, really thought about.
And honestly, and also because A D H D is such a spectrum, right? Like how I feel about how my A D H D shows up might not be how your A D H D shows up. Um, and there are certain similarities, of course, like at the base level it’s all connected, but some things are very, very specific. To maybe me and some things might be very, very specific to you, but what I have realized is that it just gave me permission to be mini even more.
I always felt like I have been myself, but it just gave me another layer of permission to accept myself, especially when. Things like walking into walls, being uncoordinated while cooking, like, you know, things that, like simple things like stirring a meal, which felt like I, I felt like I don’t know how to do this.
You know, we do it so beautifully and like, almost like magic, and it was always a challenge for [00:30:00] me. Like, I felt like I was uncoordinated with certain things, you know? And it felt like, what’s wrong with you? You are an educated, highly educated woman who works and you know, why can’t you do these simple things?
And then I realized like, oh, There are some fundamental differences in the way I am built and how I look at space and I ha how I interact with space. So all of those things started making sense and again, like I, I read about it, but I’ve also consciously not led myself in the rabbit hole of those things.
But that’s a personal choice honestly, because I, I’ve never wanted to let that become my identity. If that makes sense. I have d h, adhd. I am not d h adhd. Yes.
You know, I, I, yeah, because I agree. I understand that too, because I do tend to be talking about it, and I don’t mean to necessarily make it that I am d h D because part of me feels the same.[00:31:00]
As you and I did go down the, the route of getting a diagnosis and I hoped that, uh, medication would be, because I hear it can be life-changing for people. Yeah. And I had, it couldn’t really tell, but in the, if it was doing anything, so I’m not on a medication, but at the end of the day, I use it as a language to describe almost like a personality or tendency or, uh, so I do, I don’t love the name, don’t love.
Claiming I’ve got something where it says deficit and disorder in it. I don’t love that. Yeah. Uh, but I do equate it, and this is a bit like using life as content, and I’ve been say, uh, talking about this a little bit, I, I’ve been looking at the dog we have and going. Would you look at a working dog who needs a lot of space?
Who needs to run around, who’s looking everywhere all the time? Who’s a risk taker? Who needs to go hunt dogs and put it in a small apartment and expect it to be [00:32:00] compliant and obedient? And would you say that that’s a disordered, deficient dog, or would you say, oh, I understand why he’s not coping very well because.
This is the way he’s built and this is the way he’s, and that’s a superpower in certain contexts. Yeah. And a deficit if you put him in a small apartment and expect him to, it’s a bit like the old, was it a Einstein quote? If you expect to fish took
Tree. Then he is gonna spend his life thinking he’s dumb.
So I use it as a language, as a way to, to sort of describe. The risk taking. The risk taking behaviors, the multi-passionate people, the, yes, you might lose your own iPhone a few times, but it’s all part of the same package and certain things are. Uh, you know, strengths in one context and annoying in another context.
Yeah. Yeah. I, I do also understand not wanting
to, yeah. And I, I think also because I am inching towards [00:33:00] perimenopause right now, so I feel like there’s a whole another layer that comes with that. Right. Uh, so I feel. Just taking things one thing at a time, not going into any kind of rabbits hole and letting anything define me, because again, I feel when I read experiences of women having perimenopause, not everyone has the same symptoms.
Not everyone feels, um, like the next woman, right? So I feel like. We should, for me personally, I feel like I just wanna know a little bit about it, enough for me to make sense of it and then live my own experience and work with that. Right. But I also understand the need to. No, and to really, you know, see how that can change your life.
And I, I feel like everyone has their own journey when it comes to stuff like this. So I feel you are doing the best thing for yourself, and I’m excited to see like what more you learn about yourself.[00:34:00]
All right. So, uh, would you, like, we have been talking a little while, so we need to, Wrap up shortly, but before we do, did you wanna share anything? Like what, what programs, what you’re running at the
moment? Yeah, so I am currently, I’m. Enrolling only for two containers, or, I don’t like the word containers so much, but programs, honestly, one is my high level, one-on-one and the other is an upcoming mastermind, which is not yet open.
But you will see me soon start to starting to talk about it. But honestly, I know people say that one-on-one work is not scalable and you know, it’s not. How you can build a big business, but I just love one-on-one work so much. It’s, it’s, it just gives me life. I love working one-on-one with people because I feel really get to, um, see a person, you know, really help them understand themselves.
Like people, people come for me for messaging and [00:35:00] content and strategy, but at the end, what happens always is that, They walk away knowing more about themselves. They walk away knowing, uh, you know how their brain is. Processing certain things that happened a while ago or, uh, how they have made sense of what their childhood was and how it is affecting them right now.
So we go into so much of depth in one-on-one, which is, I feel like you can, you know, people can say all sorts of things, but you can do that in a group setting. It’s just not possible. You can say that it’s intimate and it’s, you know, I’m curating and I’m making it really. Uh, in depth. It’s, it’s not possible.
Like the one-on-one is a sacred experience and someone who has experienced it can, you know, uh, tell you that how it feels, but also it depends on how someone is holding one, uh, the one-on-one space, and how much do [00:36:00] are they present for their clients, and how much do they create that safety for them to really be who they are in that program.
true. Like, I mean, I mean groups can be wonderful, but there are is a certain thing if you’re feeling very, any shame or embarrassment about certain areas, you may not wanna share it. So, yeah, I think that’s beautiful. Alright, so how can people re find you?
My website is the best place you can visit my website, swap north thomas.com.
Also reach out to me on Instagram or Facebook on my personal profile. I’m sure Olivia will put all the links in the description, but yeah, just DM me. I love connecting with people so you don’t have to be very formal with me. Just tell me that you listened to our episode and if you wanted to ask me any questions, I would be happy to answer those as well.
Thank you so much.
JULY 05, 2023
E20 S3 Self-Care for Entrepreneurs: Protecting the Golden Goose of Your Business
Are you a busy, ambitious female entrepreneur trying to build your business during school hours while juggling million other demands?
It’s easy to forget about taking care of yourself when you’re focused on getting everything done. But here’s the truth: You are the golden goose of your business, and if you’re not okay, neither is your business.
In this episode, I share my journey of embracing my nature, working with myself, and prioritizing self-care.
I talk about the importance of mental and physical health, and share some simple techniques to reset your nervous system and calm your mind. If you’re ready to perform at your best and take care of yourself in the process, this episode is for you.
Tune in now to discover how to be the best version of yourself and build the business of your dreams. Don’t forget to hit subscribe so you don’t miss any of the tips, tricks, and inspiration that could help you in your business and your life.
Download the ‘Self Care Resources I Use’ here
Download the ‘Must Have Podcast Tech List’ here
Connect with Olivia:
Podcast produced by Livvi Music Media
Note: this transcript was generated automatically. It’s accuracy may vary.
[00:00:00] As ambitious, busy entrepreneurs, we’re always pushing ourselves to do our best, be productive, be there for our clients, do the best for our clients, go to the next level, be the best version of ourselves. But in that, sometimes we put ourselves last. I remember someone said to give a credit. It was. Janna.
[00:00:19] Kingsford say that you are the golden goose and she was referring to entrepreneurs. And it’s so true. If you have a business, you are the golden goose. You have got to be [00:00:30] okay. So that has really come home to me to prioritize my self-care. And that’s why I think self-care is so important because if you, you’re not okay, neither is your business.
[00:00:40] So if you are interested in mindset and being in the best mental. Physical and all the things so that you can perform at your best, then this episode is for you. Welcome to Magnetic Pod. If you are looking to attract your soul clients while doing the work you love, this show is for you. Ha. I’m Olivia de Susar.[00:01:00]
[00:01:00] I’m a podcast manager and content repurposing specialist. The Magnetic Pod show is about attracting your. Sole pod of clients through podcasting. It will also include things that can be applied to other areas of your marketing strategy too. Hit subscribe to Join Me in Calling Into People. We are here to help.
[00:01:17] Let’s make a massive impact. I.[00:01:30]
[00:01:36] Hi, I’m Olivia. I help entrepreneurs to create powerful podcasts that feed their social media. Save them up to five hours a week and just help them get their time back and create leads for their business. Before we get into it, remember to hit subscribe so you don’t miss any of the ticks and tricks and stories and inspiration that could help you in your business and your life.
[00:01:56] Okay, let’s get into it. So last year I feel a little bit weird cause [00:02:00] I keep bringing up a D H D. I’m not all about a d h adhd, am I? I think it’s because it gives me language. It gives me a way to be able to communicate the idea of realizing that all of our brains work differently and the. To figure out how my brain works and therefore how I best work in life rather than fighting how you are.
[00:02:20] So I guess that’s why I bring it up is because really my key message, which I think applies to everyone, whether you are a D H D, neurotypical, neurodivergent, whatever, all of these things actually [00:02:30] mean anyway. But the real point is that I’m getting at when I talk about these things is what is your nature?
[00:02:35] What are your strengths? What are your habits, and are a lot of your habits. Things that you’ve fought with your whole life and maybe things that you could look at differently to realize that instead of fighting them, realizing that you are wired a particular way and making the most of it. So I have whole conflict around how I feel about the whole diagnosis thing.
[00:02:57] I found it helpful in a way to understand [00:03:00] myself better, but I’ve had medication and I can’t tell the difference. So I think my experience will feel different to people who have had medication and go, oh wow. Changed my life with Mia. It hasn’t, but it’s more the awareness of realizing that the way that I’ve done things might be because that’s the way I am.
[00:03:17] So just that simple realization for me is, has changed how I look at my business and how I look at myself and how I look at managing my. Time, my life, my business, my health, my everything. So I came up with [00:03:30] a bit of an analogy recently, which was, what if we’re all a bit like dogs? Here’s the thing, a few years back I looked into getting a dog.
[00:03:38] I didn’t do anything about it at the time. It’s ended up with them. We’ve adopted a dog. My parents have gone away, and I don’t think they’re taking their dog back when they come back. But anyway, I digress. When I was researching possibly having a dog, I looked into the temperaments because I wanted to make sure that we got a dog that would be kid-friendly and not too ferocious, and all of those things.
[00:03:57] And if you look into it, there are dogs with [00:04:00] particular temperaments. So some dogs are more placid and they might be great. Danes, Labradors, cavalier King Charles, I’ve Googled this so don’t hold me to it. If there is any. Dog experts out there, but you get the idea. There are certain breeds that are more placid that might do better in an apartment with less land, maybe not great Danes, but you get the idea.
[00:04:17] There’s certain dogs with certain temperaments, and then if you wanted an energetic dog, you might get Border Collie, you might get a German short head pointer. There’s certain dogs that are definitely more active and that also need. [00:04:30] Space and definitely need to go for plenty of walks every day and all that kind of thing.
[00:04:34] So if we lived in a world that was built for small placid dogs that do well in apartments, and then we recognized that a border collie or a German short hair pointer was losing it in that situation and going a little bit nuts, would it be correct to say that they had a disorder? Would it be correct to say that they were.
[00:04:53] Disabled, or would it be more accurate to say that they are in an environment that they are not [00:05:00] designed for? Is a order coly disordered because it would hate being in a small apartment all day doing nothing? Or do they have a superpower that is untapped? They are supposed to be out doing things. Being active, being of service, doing exciting things, running around with sheep or whatever they do.
[00:05:18] It feels like sometimes that we call it a disability because we want the validation that it is a real difficulty in certain areas that if we are not getting on top of our bookkeeping or we [00:05:30] haven’t opened our mail, or our cars are messy or whatever, that it’s not just because we’re lazy. It is an executive function issue and we want.
[00:05:37] People to understand that. So we want them to know there are real things that we find harder, so we wanna make sure that people do recognize it as a disability, and also so that we can get the N D I S funding to get the help that we genuinely need. Maybe we should get those things simply because we are wide that way and we need them in the same way that a border colleague should not be in a small apartment getting no [00:06:00] exercise.
[00:06:00] And just be expected to magically do well. They would be effectively disordered or doing badly in that situation. I digress. People with d ADHD are known to go off on tangents, and so I guess that’s what I’m doing in this episode, but I enjoy it. So I hope you’re coming along for the ride. But the point of all of this, Brett is to say that no matter what your personality is, can you embrace being you?
[00:06:23] Can you embrace the way you are? Maybe you are a super organized person and maybe you are great at focusing on certain [00:06:30] things, and maybe you could be a person that helps organize people or you could bring that into your life, or that could be a thing that you do. If you are not, then maybe you are super creative and maybe you can work on something different every day.
[00:06:41] Or maybe if you have lots of ideas, you can bring those ideas and figure out how they can work together. So where this fits into the whole self-care thing is to work with yourself and give yourself. Grace, and I think it helps with the mental wellbeing side of things because if you’re [00:07:00] fighting with yourself, if you’re berating yourself for the way that you are and for the things that not good, then you can’t get on with business of being the best entrepreneur.
[00:07:09] You can be in your style, bring in the people that can help you with the things that are your weaknesses that you’re never gonna be good at. Like for someone like me, uh, keeping your inbox neat and organized or something like that, or, I hate bookkeeping, so I’ve got someone to do that because I don’t ever wanna get good at it.
[00:07:25] I hate it so much. That, for me, ties into what I’m talking about today because it’s about embracing [00:07:30] who you are and working with it. And that helps your mental wellbeing and that helps you function at your best. I might have gone on a bit of a tangent, but hopefully you came with me for the ride and it makes sense.
[00:07:40] Okay. Health, and this again comes back to mindset. I’m not a health guru by any means. I’m just simply sharing my journey. I used to be a fitness freak. I used to instruct group fitness classes. I used to be in the front of the classes doing the most advanced moves to everything. Being the woohoo, yeah.
[00:07:59] Cheering [00:08:00] and, and all of those things. And then I went on to become a group fitness instructor. I instructed Shabam, which not everyone’s heard of. It’s a Les Mills program. It’s a bit like Zumba. I guess it’s a party cuz I’ve got a background in. Music and singing and entertaining. So it was right up my alley.
[00:08:15] I was super duper fit, and I realized also that it was mindset that helped me get that fit at that point in my life. Because going back earlier, there was times where I saw myself as not a gym person. I’m not that kind of a gym person. And I started off by doing [00:08:30] workouts from home and then got more comfortable to be more fit to turn up at the gym, and then I felt.
[00:08:34] So energetic that my identity shifted and I saw myself as being a gym person, a fit person, and then I had kids and somehow I’d never quite got back there. And it’s been like my son’s about to turn nine. , so if we count pregnancy, it’s been like 10 years since I was consistently a super fit person and I have gone on this.
[00:08:54] Up and down, up and down, try to get fit, start to get a bit fit again, and then lose it again. And I’m like, [00:09:00] man. And then I just have gone through times where I’ve given up, haven’t been keeping up a great program for a year or something. So I don’t feel like I can talk about this with great authority. Let me check it back in, in a year’s time.
[00:09:10] But for now, I wanna share what’s working for me for the last couple of months, which is, To change my goal to something that I can get behind and believe that I can do for where I am at this stage, this season of my life, I have let go of the idea of being that super fit person for now, and instead I’m just thinking that I want [00:09:30] to be someone who moves every day.
[00:09:31] So in the morning I get up and do something, and it can be small because I get the kids up at 6:00 AM My husband’s up at 5:00 AM I don’t want exercise in front of him. Cuz if I get up, I wanna spend a little bit of time with him and have a coffee If I do get up that early, so basically from the time he leaves at about five 30 ish between there I’ve got this little window of doing something.
[00:09:51] By the time I get my act together, it might be like 20 to six or something where I’m looking for a workout or something. So I might just do a small workout on YouTube or the [00:10:00] fit on at, or yoga. Cuz I didn’t sleep too well last night, so I didn’t feel like getting up and doing something too gung ho. But I went.
[00:10:05] I’m gonna get up, I’m gonna do something, I’m going to move. So I did a Adrian Yoga morning 10 minute thing and I felt like this is still good. Ok. It’s not my gung ho version of myself from back in the day, but I could feel that I was moving my body. I was stretching in a way that I wouldn’t be doing otherwise.
[00:10:21] And it’s. Got to be doing me, so I’m good. Then later in the day, what I will do is I make sure I go for a walk with my dog. So that gets me out and I make sure that I get at [00:10:30] least, I’d like to say 10,000 steps. But reality, I find it hard to squeeze it all in. So even if I get over 5,000 steps and I’ve moved a bit, winning.
[00:10:37] Okay. And for me, especially seeing how my husband has lost weight and lowered cholesterol and all those health markers since he went. Back to a particular job where he moves all day. It really highlighted for me how, not necessarily formal exercise, but just simply being active really counts. And I’ve heard before of [00:11:00] incidental exercise and parking further away, taking the stairs instead of the elevator.
[00:11:04] And I used to think, yeah, yeah, whatever. It doesn’t make that much difference. But when I see the impact, And the change in my husband from simply doing a job where he’s on his feet and just a few steps here, a few steps there on and on all day, and racks up like over 10,000 steps every day without doing any formal exercise.
[00:11:21] It made the penny drop of just moving and everything counts. That’s shifted my perspective on instead of trying to be where I was 10 years ago. [00:11:30] For now at this stage of my life, when I’ve still got a three year old, when I’ve gotta be up and getting them to school on time and it’s hard to find a slot to get out to the gym and do all the things.
[00:11:39] For now I’m happy to be moving cuz I think that counts. I think moving, walking, doing what you can, stretching your bodies, making sure they’ll do something at some point counts. So again, this is Selfcare. You are the goal and goose in your business. What can you do for where you’re at? Even if it’s five minutes, is there something you can do that’s good for yourself?
[00:11:58] I was listening [00:12:00] to a podcast where I heard Chrissy Swan talk about how she. Got healthy. People talk about weight loss. She doesn’t wanna focus on that part of it, but for her mental wellbeing and for having some time for herself, she started incorporating walking every day into her life. It’s basically what she does to get her mind clear and for her mental wellbeing, if she has to make a big decision.
[00:12:22] She says, oh, walk on it. The, what I also loved in that episode, listening to her, is where she said, I can do it now. Cuz my kids, they’re [00:12:30] older, they get themselves home from school. She’s at a different stage of life and she said it may be that where you are in your life right now that you cannot do this yet.
[00:12:39] So I have some grace for yourself because you may not be able to do the big goal that you have in mind yet at this stage, at this season. But if you can do five, 10 minutes. Or something that is gonna bring you some sanity and look after yourself as the golden goose. Is there something you can do? And if there isn’t or if there’s not much, then to also give yourself grace for that.
[00:12:59] My next [00:13:00] point here is mental health, but really I think that all of this ties back to mental health. For me, even the physical fitness thing really is about how I feel, which is largely emotional and mental is. The main reason for caring about all of that. Now, a little while ago I had an appointment I went to, I’ll give them a plug, give them a shout out, Somerville Healing Center.
[00:13:20] Had a little chat there cause I was getting a little bit too stressed about everything and just having someone get where I’m at and I, being able to talk to them about it was very helpful. And also [00:13:30] reflecting some of the things that they saw that was very helpful. But she also gave me a few tips about resetting the nervous system.
[00:13:38] And I’ve been using them because of course, if you’re gonna. Down and do an hour or two or whatever of work, it is worth investing five, 10 minutes in some exercises. And I don’t mean fitness exercises in some activities that will help you reset your nervous system so that you’re in a good space, a good head space, that your nervous system is calm, that you’re not in fight or flight, that you’re not in some sort of paddock [00:14:00] mode, worrying about getting all the things done in your business, but not in a good head space.
[00:14:04] So I’ll go through some of the things. There’s belly breathing. You can sit in a chair lean. Forward and you can clasp your hands together and lean forward in a chair, and it forces you to use your belly and then you breathe in for five counts through the nose. Breathe out for five counts through the mouth and do that as many times as you need.
[00:14:23] The other thing is you can tip your head one way and look with your eyes in the opposite [00:14:30] direction and keep doing that as long as it takes until you swallow or yawn, and then you do it the other side again. So that is a vagus nerve reset, so that helps to calm you down as well. The other thing you can do is splash cold water on your face, or if you’ve already got makeup on, you can just do a cold compress.
[00:14:47] Okay, so the next thing is the four thumps EEF T technique. I’m not an E F T practitioner, but this is what I’ve been taught that I’ve been doing that helps ground you so you can thump. Underneath your eyes on your cheekbone and take some [00:15:00] deep breaths and that helps ground you. Then you can do the K 27 points.
[00:15:04] It’s called, I believe, which is just under the collarbone, thump, thump, thump there. Can you hear my voice like that? So you can thump there. Take some deep breaths, and that is good for. Kidney meridians, and then in the center of the chest, your breast bone there, the thymus point, thump, thump, thump. Take some deep breaths and that’s good for thymus gland controls the life energy of the body, and then the spleen points, which is basically under the chest, under the [00:15:30] boobs.
[00:15:30] The seventh to date. Ribs thump there. Take some deep breaths and that can help reset your nervous system and make you feel better. So I will share links for that in the show notes if you want to follow along. There’s also a video I found on YouTube that I really like, which is the whole E F T sequence, but it’s for resetting all the chakras.
[00:15:45] If you are into that kind of thing, if you’re following me, you probably are. So all of those things I will put in the show notes for you. The other thing I found that I’ve been more aware of, basically since learning all of these techniques and having this. Session with someone is [00:16:00] just to be aware. So sometimes I find myself, I can feel my nervous system going or getting myself wound up with something or some fear trigger thing happening in my mind where I’m starting to worry about something and just the act of actually noticing and going, hello, what’s going on here?
[00:16:13] What is my thought system doing? Why am I act reacting? What is this trigger? What is this fear I have? And simply noticing it so that you can put some space between the feeling. And yourself and realizing that you are having a reaction. It is not who you are. It is a thing you’re [00:16:30] experiencing that maybe you can stop once you notice it, maybe write about it, maybe journal about it, but notice it to see that you’ve got into a habit where you go back.
[00:16:37] If you don’t notice it, then you’ll just spiral and fall into, I’m nervous and I’m just wrapped up in all my nerves and wrapped up in my stress and thinking it’s all real, rather than to just go, hang on. What’s going on here? What am I doing? What am I thinking? Why am I sleeping? Let’s stop that. Okay, so some of that is just about.
[00:16:52] Observing and being self-aware. And the other thing is to have fun. So if you’re an entrepreneur, remember to have fun with it. Release the fears and [00:17:00] remember why you’re doing it. You’re doing it because you’re passionate. If you have lots of ideas like I do, don’t beat yourself up for having ideas. Play with how you can incorporate them into what you’re doing.
[00:17:10] Basically, embrace who you are. If you wanna really narrow down and focus on one thing and just hone in on that, then you go for that new bu if you have lots of ideas. Then think about how you can make them work together so that you are super unique as the only person who combines these things together.
[00:17:25] Embrace being you and have fun. Have fun, even things that are not work related that help with [00:17:30] your mental wellbeing, like just playing with your kids if that is something you enjoy doing or going for a walk if you can, or organizing a social. Thing or jumping on the phone. Does anyone use their phone for phone calls anymore?
[00:17:42] Maybe you could do that. Put the music on. Put fun music. Music is therapeutic. Put some music on, have a dance, be silly. Watch a comedy, all these things. So I hope you found this helpful. I would love to know what you do for self-care, what you find helpful, what works for you. Let me know. Send [00:18:00] me a message or comment on my social media or something, and I’d love to know.
[00:18:04] You can contact me at livi Music Media on Instagram via dm, so it’s L I V V I Music Media and let’s chat and let me know what you wanna know for the next podcast. See, bye. So what were your key takeaways from today? Did it raise any questions? What would you like to know more about? Let me know. You can contact me via social media or email.
[00:18:25] I don’t care which way you use. Just reach out to me. I’d love to chat with you. And [00:18:30] remember, you can get access to lots of free podcast resources that’ll help you get started or help you improve your email@example.com slash freebies. Hit subscribe cuz I wanna see you again, but for now. Go forth.
[00:18:44] Be the awesome person you are. Live the life you want to live and have fun. You’ve got this. See you next time.[00:19:00]
JUNE 28, 2023
E19 S3 David Bowie, Dr Seuss & The Power of Niching Up.
An interview with Jake McNeill
Have you heard of the term neurodivergent? How about multipotentialite?
In this episode, I had the opportunity to speak with Jake McNeill of Creative Hackers who has a background in the music industry and now works with neurodivergent individuals, specifically those who are multipotentialites. He shared that his work in the music industry involved managing artists who also happened to be neurodivergent and struggled with focusing on and completing creative projects. This experience led them to develop strategies to help these artists start and finish their work.
In this episode, we will be walking through:
– what is neurodivergence
– positive aspects of neurodivergence
– understand a multipotentialite
– delve into the comprehension of niching up and niching down
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Podcast produced by Livvi Music Media
Note: this transcript was generated automatically. It’s accuracy may vary.
[00:00:00] People get stuck because they overthink. The reason we’re not taking action is because we’re not making decisions. The reason we’re not making decisions is because we’re scared of picking the wrong thing. The reason we’re scared of picking the wrong thing is we’re scared of wasting our time because we’ve all got time, anxiety, and we all feel that we’re running outta time or we’re behind everybody, et cetera, et cetera.
[00:00:14] And of course that means we get stressed and anxious, and when we get stressed and anxious, we procrastinate and we end up wasting our time. So the whole thing’s just one big paradox I’m afraid to tell everybody. But yeah, the reason, , we procrastinate is because of stress, anxiety. It’s our emotional management system, avoiding stress, anxiety.
[00:00:27] The thing that is very stressful for us is, which [00:00:30] one of our multiple ideas should I pick, which is the right one, which is the purposeful one? Welcome to Magnetic Pod. If you are looking to attract your soul clients while doing the work you love, this show is for you. Hi. I’m Olivia Deza. I’m a podcast manager and content repurposing specialist.
[00:00:47] The Magnetic Pod show is about attracting your sole pod of clients through podcasting. It will also include things that can be applied to other areas of your marketing strategy too. Hit subscribe to join me in calling in the people. We are here [00:01:00] to help. Let’s make a massive impact. I.
[00:01:19] Hey, friend, before we dive into today’s episode, remember to hit subscribe so you don’t miss any of the tips we share in Magnetic Pod on podcasting, lead generation and business boosting ideas. [00:01:30] And remember, if you have or you are thinking about starting a podcast, head over to my firstname.lastname@example.org slash freebies.
[00:01:38] I have loads and loads of free resources and templates that will help you get started. The link is in my show notes. Now, here’s your show. So I first discovered Jake McNeil while scrolling through TikTok after I had trained the algorithm to enlighten me on all things Neurodiverse. And I really enjoyed some videos that came up where you [00:02:00] explain how the brains of Multipotentialite work and that we can fall into a trap of trying to do things by conventional wisdom, which.
[00:02:09] Doesn’t work for us, but there is another way to go about things that can actually be using it as an advantage. So I found that really, really interesting and I found myself pointing You, Jake, at various times, Jake runs Creative Hackers, an organization that helps multipotentialite. That’s those with diverse interests and [00:02:30] diverse brains, as I understand to realize their potential.
[00:02:34] With over three decades of experience, Jake has been instrumental in guiding artists, creators, and entrepreneurs. And before establishing creative hackers, he was a multi-platinum artist manager in the music industry. That sounds very glamorous, and his management clients have achieved astounding success with.
[00:02:51] 49 top 40 singles with any of these 16 top 10 singles, two number one splash hits, and a number one album. [00:03:00] Jake’s coaching services and digital courses empower individuals to get unstuck, gain clarity, and overcome procrastination, and basically be more successful and happier. So welcome. Thank you very much.
[00:03:13] Thank you very much for having me. Absolutely quite, that’s quite an intro by the way, that that’s gotta be my best intro yet, so thank you very much. So how did you get started? Tell me a bit about your background and how you got into doing what you’re doing. Well, I got into doing what I was doing, what I’m doing now by just working in the music industry.
[00:03:26] So what I didn’t realize at the time is that all the artists I was [00:03:30] managing were neurodivergent. I’m neurodivergent. I’d never heard the term Multipotentialite before, but what I did have was a bunch of really creative, talented individuals who struggled to a. Stick with an idea, and B, once they start, you actually finish it.
[00:03:44] So they were always coming up with, I’ve got this new idea for the song. And then you would speak to ’em a couple days later. And of course, oh, I’m onto another song. I’m onto another song, I’m onto another song. And of course, most of them were signed to either major labels or independent labels, but they had stakeholders who were investing into their careers.
[00:03:59] So it was my [00:04:00] job to get them to basically focus on creative projects and get ’em to start and finish it. So as a result of that, I came up with all these strategies not knowing that either myself or they were neuro divergent. And of course as I left the music industry after 28 years, I then carried this on.
[00:04:15] Yeah. To do what I’m doing now, basically. Ah, interesting. Can I ask, what’s your neuro divergent? Oh, I’ve got dyslexia, I’ve got D H D. And I had oppositional defiant disorder when I was a child, which meant I really fought against all sort of forms of authority. So I had a child [00:04:30] psychologist. I’ve got 146 iq, but zero qualifications just because I hated school and I left at 15.
[00:04:36] I’ve had all these things for some time, but I wasn’t told about my neurodivergence. I’d only discovered that about 18 months ago. Does that mean your parents knew but they were worried about you having a label or something like that? Correct. That’s so interesting. And how do you feel about that? That’s one bit I, oh, but how do you feel about that?
[00:04:51] Cause as a, as child, well I was pretty happy on Neurodiverse child. It’s interesting to know how to frame it or whether to call it a disorder. What are your thoughts on that? Well, [00:05:00] I only found out that about a year ago, I came up in a conversation. I know, I know, I know. They were advised to get me diagnosis for Neurodivergence, and of course didn’t wanna create a stigma.
[00:05:10] It was never mentioned to me. I only found out about a year ago. That they knew. Right. So yes, it, it’s fair to say it was a somewhat challenging time for our family, and I was very, very angry about it. But I’m over it now and we move on. But in terms of how we deal with kids, I definitely don’t call it disorder.
[00:05:24] For me, it’s a superpower. It can definitely be channeled. There’s so many different positives that come along with [00:05:30] new divergence that overshadows the negatives for. That’s so interesting. I just did a TikTok. Um, that recently I followed Dr. Barkley. I assume you’ve heard of him. I have, yes. Yes. And I can’t agree with 99% of what he says, but this one video where he says, some people, including advocates, try to describe it as a superpower.
[00:05:47] ADHD is a superpower, but it’s, they happen to be talented in certain areas and it’s just not a trivial thing. It’s debilitating and it’s distorted. All these studies we’ve done, we don’t see the positive sides, is that those particular people [00:06:00] happen to be talented in certain areas. And I’m like, No, I didn’t agree with that cuz I thought the lived experience of people with those brains know that it goes hand in hand.
[00:06:08] Yeah, I disagree with that. It’s very clear that we’ve got partner recognition skills, we’ve high levels of creativity and I understand everything’s on a spectrum. And I think it was Dr. Barkley that also said that, uh, I could be wrong, it might not have been him, but also said that executive dysfunction is 30.
[00:06:21] Uh, Percent below our age or something like that. Yes, yes. And that may seem plausible to me, only from my own learned experience is that my executive to function is a [00:06:30] lot better than it was my twenties and thirties. So as I’ve got older, I’m 52 this year, I, I find it a lot easier, but I’ve also built a lot of coping mechanisms over the years, especially when I didn’t even know I had it.
[00:06:38] I think research is important, but it’s also important to understand that it’s run by humans. It’s probably the best thing we’ve got to go on in some ways. Yeah. But it’s run by humans. They don’t necessarily see everything and have their own neuro of their own. They don’t recognize other people who are different.
[00:06:52] Okay. Let’s get back onto what you do. One of the things that I found when I was scrolling that is something that I’ve quoted that I actually mentioned on this podcast once [00:07:00] before is the David Bowie story, which I think helps illustrate really well how there’s a different way if you have a different kind of a brain.
[00:07:07] So do you wanna tell that story, David Bowie? I’ve been saying your typical, but, but certainly he’s a classic Multipotentialite story in that he spent nine years failing. I can’t even remember. I think it was maybe about 10 singles, A couple of albums. He basically put out a bunch of content and he had one hit, and then there wasn’t anything for a couple of years.
[00:07:22] So he was very much danger of being like a one hit wonder and basically he wanted to do something to get, no. He took all his interests, many of his interests and [00:07:30] science fiction, Avantgarde, theater and Mime, and he blended those together to create Ziggy Stardust, which of course, Uh, got him noticed and bled him onto Global Sodom.
[00:07:40] He is your classic case of multi potentiality of what I would call niching up, which is taking a bunch of disparate skills and passions and interests and stacking ’em up together to create something new. So the Ziggy Stardust came from David Boy, and indeed many of his song titles or lyrics were indeed taking him.
[00:07:56] He used to do a thing called the cut up technique, where he would create a mood board and [00:08:00] he would cut out things from magazines, some of his favorite poetry, stuff like that, put it onto paper, and he would cut them all up, throw them into the center of the room, mix them all up, and then bring two, three, sometimes four of these things together to create really awkward situations, which forced him to think differently.
[00:08:16] Which is of course one of the benefits of being neuro divergent. And from there he would create his characters, his lyrics, and so on. So you mentioned niching up. Do you wanna describe a bit more what that means? Because we’re often told, the more we narrow things down, the better pick one thing, the power of [00:08:30] one and all that kind of thing.
[00:08:31] So what’s niching up? Yeah. So let’s say I was niching down, right? So if I was niching down, I would only be working with multi potential lights with productivity, and I wouldn’t last a week. That would just bore me stupid. So what I do is I niche up. So niching down has been very minimalistic. A niching app has been maxim that I’ve ever mean, that’s a word, but it’s what it’s, it’s, it’s taking all your different skills and stacking them up together to create something new.
[00:08:51] So I help multi potential. I fulfill their potential, but I use productivity for that. I use mindset for that. I use sports psychology. I use strategy. I use creative thinking. I [00:09:00] use a whole philosophy. I use a whole bunch of different things that I’m interested in, and I stack them up to solve specific problems.
[00:09:06] Whilst I get all my clients unstuck, all my clients tend to be in, they’re not in the same situation. It’s not like all of them. Are in corporate and they want to go into, I dunno, starting their own business. They can be all in different kind of various different phases of creative problem solving. And I’m able to do that because I can stack up my different skills.
[00:09:22] Dr. Seuss is another classic example of it. He basically was a copywriter at an advertising agency and William Spalding, who [00:09:30] was then the director of education at the time, who he’d met during the war, approached him to create children’s books. Because the fifth graders in America were falling behind on their grammar at that particular time.
[00:09:41] And the reason being is that that there was no books that was captivating their imagination. So Dr. Seuss was challenged to create books that would captivate the children’s imagination, only using, I think it was 267 different words of the fifth graders grammar list. And he failed. I think he used 272 words, but basically he stacked his different skills together.
[00:09:59] He stacked his [00:10:00] poetry, his illustration skills, his storytelling skills, and his copywriting skills. So he stacked all them together to create all the do cat and the hat and green eggs and ham and so on. Again, there’s another example of niching up. It’s taking all your different skills. So instead of employing an illustrator and a separate poet or a separate storyteller, you have one person, a multi potential, like that’s skilled in many different areas, and when they stack them up together, They can turn them into something special.
[00:10:23] It sounds a bit like figuring out a puzzle and how things work together. Yeah. Yeah. And of course a lot of people [00:10:30] can’t figure out these puzzles. It’s very, very difficult because we struggle to read the label when we’re stuck in the jar, right? Mm-hmm. So it’s really easy for me to sit across on the Zoom, call across my screen from another client who will tell me how they’re being stuck for sometimes decades.
[00:10:43] And it’s really easy for me to see the patterns and the threads of what they’re talking about and what they’re actually trying to do by zooming out. But it’s very difficult for me to do it myself. Because I can see everyone else’s problems, but I can’t see my own. Right. We all need some support and help to get out of our own heads.
[00:10:57] So was Dr. Seuss, was he neurodiverse or [00:11:00] you’re, sometimes you can make observations whether you actually know that they are or not. Well, well, he’s a multi potentiality, right. A, a multi potentiality is basically neurodivergent, but the psychological term of multi potentiality as somebody who has multiple creative skills and or academic skills.
[00:11:13] Yes. So, and the definition of a multipotentialite then was multi potential light. Whether or not he was actually neurodivergent, I don’t know. But it’s my belief that all multipotentialite are neurodivergence and neurodivergence are all multipotentialite. But that’s my learned experience. I have no medical qualifications to back that up, but that’s just my [00:11:30] theory.
[00:11:30] Right. And probably back in the day, they weren’t really necessarily diagnosing a lot of people and whether it should be called, people do need help, but sometimes I struggle with it being called a disorder, which I think plays into why sometimes parents don’t wanna tell their kids because there are horrible words in there like, Deficits and disorders.
[00:11:47] I digress. I saw, SUSE called the musical recently, and that’s why it doesn’t actually surprise me what you’re saying about him, because I went there to see my friend who is in the musical and expected to enjoy it. But then I hadn’t seen it [00:12:00] before. Have you seen that? No, I’ve never seen it. No. I was blown away because it was basically that.
[00:12:05] Message in it. There was this kid who didn’t fit in the box at school and was always getting in trouble and thinking was getting in trouble, and I saw that message. I thought, oh, there’s the Neurodivergent kid. Even though they didn’t call him that. And then he’s out of the box thinking, oh, I shouldn’t say I shouldn’t give away Spoil.
[00:12:22] No, no, that’s really interesting. He’s an interesting character. And again, the Green Eggs and Harm, which is I think the best selling children’s book of all time, I [00:12:30] believe. I could be wrong, I’m sure one of your listeners can write in, but basically that was a bet between him and one of those publishers to create a bestselling children’s book with 50 unique words or under, and that’s what Green eggs and ham is.
[00:12:40] So it’s using those constraints to solve problems really creatively. So green eggs and ham. My daughter loves it, and I used to love telling my daughter that I must have read that book hundreds of times. And I pretty much know off my heart because it’s literally only, I think, 50 words, right? And it’s just repetitive, repeat, repeat, repeat.
[00:12:55] But that just shows you the level of creativity and by putting constraint onto how [00:13:00] multipotentialite can turn us to an advantage. I love that. Yes. I think I have heard that before about here. Could only use certain words. All right, so, so how did you develop your methodology? And what are the key principles behind it?
[00:13:11] Well, my methodology is basically the same as my artist management methodology. I didn’t realize at the time as an artist manager, I don’t think many managers will actually say that they’re coaches, but really they’re one and the same. Mm-hmm. So basically everything is like where you are, you know where your goals are, and there’s obviously a gap from where you are to where you want to be.
[00:13:27] And you’ve got a bunch of obstacles in the way. And our [00:13:30] goal is to maximize the opportunities and minimize the threats and things get in the way. And that is basically my coaching and that was my artist management as well, is I had a bunch of really talented. Talented artists who were very driven, but struggled to start and finish projects.
[00:13:43] All the typical sort of neuro divergent or multipotentialite things. It was all challenges like that. So that’s basically how the methodology has come. Interestingly, after I left the music industry, it took me a long time to realize that it’s not like I left the music industry and went, oh, okay, I’m gonna go and start coaching Multipotentialite.
[00:13:57] There was about an 18 months journey of me, my [00:14:00] curiosity, and try to work out what the hell I was gonna do the rest of my life. Which then ended me back here, but it’s only when I ended up back here that I looked back and thought, okay, it’s exactly the same job. Really? Mm-hmm. Except now I work with people across all sectors and industries, and not just artists in the music industry, but yeah, it’s basically the same job except where you are now, where you want to go.
[00:14:18] There’s a gap between the two, and you have to create a situation to be able to get there and remove all the blocks because for neurodivergent or multi potential people, it’s not that we don’t have the potential, the brains, the creativity, the problem solving skills, it’s we [00:14:30] get in our own way. Usually speaking, generally speaking.
[00:14:33] So, but can you name any names? Who do you worked with all these? Pop stars. Are there any in the uk It’s great for girls with a big band there and they were multi-platinum. Um, they sold millions of albums and yeah, there was a DJ called Mario pto. He was number eight in the world. A Joy Kiton, a seeded, the Bass, Mario Pu Ul, mark Spoon.
[00:14:50] There was a whole bunch of them, sorry, DJs and stuff. But yeah, we did some touring in Australia, but not so much that it would be a household name. But certainly in the uk Scouting for girls were like the, one of the [00:15:00] biggest pop bands of the time. A lot of people hated them, which I really liked because I’m really contrarian, but it really annoyed people in the music industry and they probably still do.
[00:15:07] And then people like Mario Ru pso, they were DJ superstar DJs and stuff like that, but he had a bunch of hits right across Europe. It was all fun times. The UK is such a big market for music. So much of the music of the world comes from there. That’s amazing. Can you tell us a particularly inspiring success story from a client of yours?
[00:15:24] Yeah, there’s so many of them. I think one of my, , clients is very private, which is odd cuz she’s going [00:15:30] viral on TikTok. But basically she’s a 70 year old psychotherapist and I love her. She’s amazing, and she’s the most scared I’ve ever seen a client. She was literally shaken. She was absolutely terrified to post any content whatsoever.
[00:15:43] Very good writer, very talented, big, lacked out belief, and it’s very, very difficult to put ourselves out there. I struggled with it for many decades myself. But I’ve worked with her and she’s put her content out there. She’s not looking for clients on that. She’s just got all this wisdom, although that would probably embarrass her if she hears this and says this.
[00:15:59] So [00:16:00] apologies if she’s that. Well, you haven’t named it. No, I won’t name her, but she knows who she is. But yeah, so she’s got all this knowledge and wisdom and she wants to help other people feel seen and heard. And I think it’s a beautiful thing which she’s doing. I’ve got another client I’ve been working with for about six months and he’s got cystic fibrosis.
[00:16:14] I would imagine most people know the life expectancy sort of early forties for people with cystic fibrosis. This client is, he’s a genius. He’s come up with this whole sort of philosophy of way of looking at life because obviously it’d be quite easy to fall into sort of like fatalism with that kind of diagnosis [00:16:30] and knowing I believe from, since he was eight years old.
[00:16:32] That he wouldn’t hit his mid forties. And as a result, he’s managed to carve out a really happy life. He’s probably one of the happiest people I know, certainly one of the smartest, and he’s created this whole philosophy and I’m helping him bring that to market where he is basically gonna share this philosophy through cards.
[00:16:45] I don’t wanna go into too much detail, but basically projects that are very purposeful, they’re very meaningful, and it’s just helping people share their big ideas with the world. And that’s what I love about it. It’s really helping people move forward and. Get out of their own way. Yeah, that’s it. We are all kind of stuck, aren’t we?
[00:16:59] There’s so [00:17:00] much of us. We’ve got so many ideas and we’ve got so much to share, but we’re scared of putting ourselves out there. And I think the great joy of what I do is helping really talented, creative, intelligent people share their ideas with the world and help other people feel seen and heard. And I think that’s a beautiful thing.
[00:17:13] Now, all your, your emails and a lot of your videos have these diagrams in them. Do you do those illustrations? No. No, they don’t come at camera. Have you ever come across a blog? Wait, but why? Do you remember? Wait, why? It was round about, I’m sure my age, but it used to go viral all the time on, on [00:17:30] Facebook.
[00:17:30] It’s when Facebook was a big thing and they used to go viral there. Anyway, this guy, Tim Urban’s his name, he’s also got one of the top 10 must watched Ted Talks on procrastination. Anyway, he used to explain these complex blogs sometimes. Thousands and thousands and he used stick characters anyway, so I’ve always thought that was a really cool thing.
[00:17:46] And I went into Canva and I just put in stick characters and there they were. And I thought, wow. By the way, the artist, I can’t remember his name, he sounds Spanish off top of my head, from memory. But basically he’s gotta be a multisite because there’s so many of him looking off the stick figures, looking confused, [00:18:00] not knowing which direction to take.
[00:18:01] So everyone thinks that I’ve drawn them myself as a result of that, but it, I really haven’t. It’s a brand. It’s on brand now. It’s your brand. It is on brand now. So why do you think people get. Stuck and struggle with procrastination. People get stuck because they overthink. The reason we’re not taking action is because we’re not making decisions.
[00:18:17] The reason we’re not making decisions is because we’re scared of picking the wrong thing. The reason we’re scared of picking the wrong thing is we’re scared of wasting our time because we’ve all got time anxiety, and we also feel that we’re running outta time or we’re behind everybody, et cetera, et cetera.
[00:18:28] And of course that means we get stressed and anxious, and [00:18:30] when we get stressed and anxious, we procrastinate and we end up wasting our time. So the whole thing’s just one big paradox I’m afraid to tell everybody, but yeah, the reason we procrastinate is because of stress, anxiety. It’s our emotional management system.
[00:18:39] Avoiding stress and anxiety. The thing that is very stressful for us is which one of our multiple ideas should I pick? Which is the right one? Which is the purposeful one? And what happens is we pick one and we test that out, and then we get FOMO for all our other ideas. So we end up flip flopping from one.
[00:18:54] I can tell this is resonating. We end up flipping from one idea to the other and basically spinning our wheels and [00:19:00] not making any traction. And that’s when clients come and see me and clients go, look, I’ve got all these different ideas and I dunno what to do. And I say, okay, cool. Let’s just work this out.
[00:19:06] And we work out. We reverse engineer what their purpose is. We look at who they wanna help, the younger version themselves, and we reverse engineer the process for them and. Build a plan. But yeah, basically that is what the procrastination people come and say, I’ve got procrastination problem. This is very true, but upstream, you’ve got stress and anxiety problem, which for most potential sites tends to be making the wrong decision.
[00:19:25] Or have I made the wrong decision? Or what’s my purpose, my why, whatever. Something along those lines. That’s [00:19:30] interesting. Yes, it did resonate. It reminded me of when I had the big epiphany last year about realizing what A D H D looks like in adulthood, and then I felt like as, the example I always use is, Bruce Willis at the end of sixth Sense, when he looks back on his life and he sees this glaring obvious thing that he’d missed the whole time.
[00:19:48] And messaged my friend who’s very proud, she’s got D h D and autism and believes that it is a super powerful for her. And I said, Oh my God, I think I’ve got a [00:20:00] D H D. And she’s like, ha ha. Yeah, you do. Yeah. So do certain family members and when I asked her later why was it so obvious? She said, like, you’ve had about more career changes this in the few years that I’ve known you than some people do in the whole life.
[00:20:17] And I went, Okay. All right. So yes, I think sometimes once you know, you sit that you can see in people who may not even have spotted it themselves yet. Yeah. Affinity bias. We tend to be attracted to people like ourselves. I mean, a lot [00:20:30] of people I know, particularly sort of Gen Xers who are just getting diagnosis and then of course realize that, oh, my friends are neuro divergent as well, and so on and so on.
[00:20:37] Right. It seems that. Totally. And even before, I’ve had my newsletter for coming up for three years, two, two and three quarter years. For the first year it was, I had a bit 10 different niches. I had no idea what I was doing at that point. I didn’t know. Was neurodivergent. I didn’t know multi potential it was so I was just writing all different things and I built up this whole audience of Neurodivergence who, without even talking about Neurodivergence, a lot of them are clients and stuff now and they didn’t know at the time.
[00:20:59] And it’s really interesting. [00:21:00] There’s a real explosion, an uprising of Neurodivergence throughout the world right now, isn’t it? I feel like I’m seeing them everywhere, but the reason I’m seeing them is because all my friends are creative entrepreneurs, so that’s where they all are. Alright, is there anything that I haven’t.
[00:21:13] Asked you that you wanted to share? Anything that you want our listeners to know? I think we’ve covered pretty much everything. It’s always good to get onto podcasts and be able to chat to people, and I think that’s probably all the information. I can’t think of anything off the top of my head, so yeah, we’re all good.
[00:21:26] How can people work with you? Yeah, if people just go to Creative [00:21:30] hackers.co. That’s my website. From there, they can join my newsletter or see my tos or book, anything from there. My newsletter and my newsletter’s really good. I’m really proud of that. I spend a lot of time on that for people that are wanting to learn how to maximize their potential and their brains and their creativity and all that kind of thing.
[00:21:47] I think that’s probably the first place to go. Okay. Well put all the links and make sure it’s all on the show notes so that people can go ahead and follow you, and thank you so much for joining me. Well, thank you very much for inviting me. I’ve really enjoyed it. Thank you. Pleasure. So what were [00:22:00] your key takeaways from today?
[00:22:01] Did it raise any questions? What would you like to know more about? Let me know. You can contact me via social media or email. I don’t care which way you use. Just reach out to me. I’d love to chat with you. And remember, you can get access to lots of free. Podcast resources that’ll help you get started or help you improve your email@example.com slash freebies.
[00:22:24] Hit subscribe cuz I wanna see you again, but for now, go forth. Be the awesome person you are. [00:22:30] Live the life you want to live and. Have fun. You’ve got this. See you next time.[00:23:00]
JUNE 21, 2023
E18 S3 Solo, Delegate to Elevate Outsourcing Podcast Content Creation
Are you a busy entrepreneur who wants to make a big impact without sacrificing your precious time? Do you dream of having a massive online presence but struggle to keep up with the demands of content creation? If so, this episode of Magnetic Pod is for you!
In this episode, I’ll explain how podcasting can be the engine that powers your marketing content creation. By recording your podcast and outsourcing everything else, you can free up your time, maximize your online impact, generate leads, and regain your sanity!
I’ll delve into the benefits of outsourcing your podcast management and content creation, such as saving time and effort, ensuring quality and consistency, and unlocking new opportunities. With my expertise in podcast management and content creation, I’ll show you how to delegate and elevate your podcast, so you can focus on delivering incredible content and engaging with your audience.
Not only will I handle all aspects of podcast management, from editing to repurposing your episodes into short-form videos, graphics, and quote cards, but I’ll also be your partner in your back pocket. With regular check-ins, you’ll have someone to bounce ideas off of and keep you accountable.
And the best part? Your podcast can be the engine that powers ALL your marketing, saving you time while increasing your online presence and maximizing that ‘top of the funnel’ lead generation activity that is so vital!
So, if you’re ready to delegate and elevate your podcast, let’s have a chat and explore how outsourcing podcast content creation can transform your podcasting journey. Together, we’ll save you time, enhance your content, and unlock the full potential of your podcast. Reach out today and let’s get started!
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Podcast produced by Livvi Music Media
Note: this transcript was generated automatically. It’s accuracy may vary.
[00:00:00] Have you ever wished that you had more time to focus on the heart of content creation? That is just showing up, being you, sharing your story, sharing your message without it being a constant time consuming time suck. If that’s the case, then this is for you. It is possible for you to just create content and share your message and reach out to your audience and expand your audience.
[00:00:24] And have your podcasting and content creation be the thing that fuels [00:00:30] all of your content creation and all of your marketing. It can save you time if you do it the right way. Whichever way you can manage it in your life and your stage is fine, but I’m here to let you know that if you are ready to outsource and you’re wondering what that looks like and what difference it makes, I’m gonna run through that today.
[00:00:48] Welcome to Magnetic Pod. If you are looking to attract your sole clients while doing the work you love, this show is for you, hack. I’m Olivia dea. I’m a podcast manager and content [00:01:00] repurposing specialist. The Magnetic Pod show is about attracting your soul. Sole pod of clients through podcasting. It will also include things that can be applied to other areas of your marketing strategy too.
[00:01:10] Hit subscribe to join me in calling in the people we are here to help. Let’s make a massive impact. I.[00:01:30]
[00:01:34] Hi, I’m Olivia. I help entrepreneurs to create powerful podcasts that drive leads, feed their social media and save them hours and hours and hours of time every single week. Remember to hit subscribe so you don’t miss any of the tips and tricks that can help you in your business and in your life. So I thought it was about time that I should probably go through and share what it is that live music media actually does.
[00:01:57] And so that if you are someone who [00:02:00] has a podcast or is thinking about having a podcast but is scared of the overwhelm of the commitment, wondering if it would be worthwhile, I wanna run through what it looks like so you can decide for yourself. Here’s the thing. The people that I work with are generally passionate people who have created a business that aligns with something that they really care about, they really wanna help people with.
[00:02:22] I work with coaches, whether it be business coaches or. Parenting coaches or people that can help with [00:02:30] wellness or feminine embodiment or all sorts of things like that where they are genuinely wanting to help and make life better for other people. And that’s why podcasting works so well for them because they’ve got a big message to share and it’s the most convenient way that they can share it, put on their microphone and.
[00:02:51] Brain dump ones in their head without it having to be perfect, without it having to be written beautifully and perfectly and scripted to [00:03:00] the nth degree without having to figure out captions for the social media or anything else. And if you outsource, then it can be a lot easier. So what that looks like is many podcasters I recommend if you’ve got the Headspace for it.
[00:03:15] It is really good to record your podcast and have video because you’re there doing it anyway. If you can back, a video on video is super powerful and it means that your effort in podcasting is [00:03:30] multiplied So many million. Million might be slight exaggeration, but maybe 10 x or 20. X. It is so much more that you can get out of your podcast if you switch a camera on at the same time.
[00:03:40] In today’s environment where video is everywhere, on all the social media platforms, I would start there and I would say, if you are willing to then turn on a video, it’s not compulsory. There’ll be some people that don’t wanna do it because some people close their eyes and spiritual and channel a message, so to speak.
[00:03:58] It just flows through them and [00:04:00] having the video on is not necessarily for them. So it’s gotta be what works for you, or it might be for whatever. Reason. You want to not have to worry about what you look like and all of that sort of thing. Done is better than perfect. Done is better than having to worry about ticking boxes, but if you can do it as a video, then here’s what happens next.
[00:04:17] You put it in a Dropbox and you share it with me. Basically, I have a submission form so that I know what recording you’re sharing with me relates to which podcast. Save time, [00:04:30] going backwards and forth through emails and trying to out what? File relates to what things? So there’s a submission form that you’d send through, and then I’ve got it, and then what happens next?
[00:04:39] Depends on what level of service that you have come to me and decide to go with. This is something we would talk about at the beginning. We’d have a chat and we’d find out where you’re at, what your goals are, why you’re making the podcast, what you hope to get. From it and that kind of thing. So I’d help you with the distribution.
[00:04:56] I can give you advice on how to maximize the [00:05:00] chances of getting it ranked on Launch in Apple Podcast and all of the things we can work on your launch and a marketing program that I would guide you through and can support you with. And then from there, On an ongoing basis, you submit your podcasts. Now, if you’re starting out, I would recommend that you get ahead of the game at least a month, but preferably two so that you have a buffer.
[00:05:24] I’d be recording. I’d be back to recording. If you do solo podcasts, it’s easy to sit [00:05:30] down and get them all done in a couple of hours or book in your guest interviews. If you’re doing interview style podcast, get a bunch of them done before we hit. And then once I’ve got that, what you do is you can leave your mistakes in.
[00:05:43] So this comes down to letting go of your inhibitions because I can understand that. I can feel that myself if I have something I’ve gotta share with someone and they’re gonna see my WATS and all version of the take. But what I’m here for and what I really pride myself on is being a safe space [00:06:00] and to support people.
[00:06:01] There are so many, and I probably will at some point release courses and other services. Courses out there though, and so many coaches and things, which are all great and so valuable, we need them. I use them myself, and I offer coaching, but sometimes I feel like, man, you just need help. You need the things done.
[00:06:20] You need your time back. Let me do that for you. Okay? So that is what I do. Basically, it involves sending me the recording, letting me see the wats, all version of [00:06:30] what you’ve done. And then trusting that I will make you look amazing. So I can do things like taking out all the ums and ahs and filler words when I say that.
[00:06:38] It’s not a matter of automatically taking them all out. It’s a matter of using judgment. Sometimes your words run together, or because of how things flow, it may not work to take out every single. An R and everything. It might sound actually better to leave some of them in, but it’s about making you look your best, cutting out mistakes and [00:07:00] having someone that you can trust that is using their judgment to make you look the best you can.
[00:07:04] Polishing it up, making the sound be the best it can. But then on top of that, you’ve got video. Video is so, so powerful. So if you record it, you can record it. Either portraits. Straight away, or you can do landscape and we can chop it down into portrait because if you dot port landscape view, then you could also do long form videos on YouTube.
[00:07:24] Now, the extent that you go with YouTube is whether you do it top notch, edited to the nth degree, or [00:07:30] whether you just wanna have a presence there. But we could discuss all those options. Basically you get a video, you’ve got long form content, and you just hand it over and from there, so we can have the video, get lots of videos that we can cut down for YouTube shorts, TikTok reels, LinkedIn and YouTube.
[00:07:46] So then you’ve got a constant, it feeds your social media and. Video is so hot right now in social media that doing a podcast and doing it with video means that you are hitting all the things. The other incredible value of it is that [00:08:00] the podcast is yours. So while social media algorithms go all over the place, and maybe TikTok gets banned and maybe measure, expects you to have a verified check mark to show your feed to people, and then all these.
[00:08:13] Changing landscapes. You don’t own social media, but you own your podcast and you can milk it till the cows come home and you can put it in all the places. The other reason that, and the other step that you can take if you choose to go all the options, is that you can understand that [00:08:30] when you do a podcast, you are basically brain dumping and sharing all the gold that you have in your head.
[00:08:36] And from that we can get a transcript. So besides all the videos, you can use the transcript to create. Captions for social media. It’s a way for me to understand you deeply and your mission and your goals and what you stand for on your voice, what you sound like. Copy. We can take that and we can use that to create copywriting stuff for you, whether it be for your website, your sales pages, [00:09:00] logs, emails, captions via your social media, Instagram, quote cards, and carousels.
[00:09:07] The wonderful thing that I love about. Podcast is that we get to hear your words and pull quotes from you instead of sharing a quote card that is Brene Brown’s latest quote, or Wayne Dyer or Warren Buffett or whoever. We get your quotes, your voice, your branding, cuz you are your brand personal. It’s all about personal branding these days.
[00:09:29] [00:09:30] We want your voice. So if have a podcast, you say a whole bunch of stuff. Gonna, some. That people need to hear. We can grab that, highlight it, put it on a quote card, and let people know that you’re smart, that you’re brilliant, that you’re wise, and that you’ve got a message that matters than the podcast.
[00:09:49] You can use the podcast. But the podcast is also the engine for everything else. That is a service that I do provide as well. The other thing is I do, is that I pride myself [00:10:00] on being on your team, depending on which level you go for or what package. For example, I meet with Anna. Anna was. Podcast recently, Anna Hasty.
[00:10:09] I love her podcast. She’s a natural and she’s so wise and brilliant. Go check her out, the Alchemy Mindset podcast. And so we catch up once a month on Zoom and what happens from that? Part of what I do is basically touch base, see where you’re at, see what else we can do your ideas, let them know what’s happening in the industry and what you may or may not wanna take on next in your [00:10:30] podcast and marketing strategy.
[00:10:31] But the simple thing of touching base or having someone. In your corner means that something like we were talking about getting some podcast guest spots, because getting on other people’s podcasts is the best way to grow your own podcast. One of the best ways, and because we were gonna touch base again in a month and the month flies by before you know it, and it’s like.
[00:10:52] Ah, the appointment’s coming up. I’m gonna make sure I reach out to some people. I’m gonna make sure I organize some things or that I organize that podcast guest [00:11:00] gig that I said I would do. It’s just that someone to be accountable for, so no one’s gonna get in trouble. Obviously, I’m on your side, but that simple act, it’s accountability with yourself that, because you’ve gotta know that you’re telling somebody else about it.
[00:11:13] It’s like, Oh my gosh, a month’s gone by. I wanna feel that I’ve done the thing that I said I would do last month. So that is part of what I do. But also I’ve helped people with wobbles and nervousness as they have gone to launch a podcast and had a few [00:11:30] wobbles to use their word, she’s called it wobbles.
[00:11:32] I’m thinking of someone in particular who’s said that I helped her through her wobble. So yeah, I think it’s important to have someone to talk to because when you’re creating content or when you’re a solopreneur entrepreneur, Sometimes it’s all on you to motivate yourself or decide what would be good content to make next or have someone to talk to.
[00:11:50] And that’s something I like to do as well. That’s not just about chopping up the video and editing the thing and providing the services. It’s [00:12:00] about the whole complete, I’m on your team. Where are you at? How are you going? Feedback, ideas, bouncing ideas. So it can be via messenger or it can be via appointment.
[00:12:10] It depends on what you set up, but that’s another thing. And basically the big thing is saves time. I have client Caroline Ellen, who’s an amazing, she’s made a big impact on me knowing her. She’s a parent coach that you should all go follow Caroline Ellen and her recent podcasts have been repurposed from [00:12:30] old course content, and so now we are using it.
[00:12:32] To promote her membership, the Village, which is definitely a great membership to be a part of where you can ask questions and she jumps online and shares her advice and tips and she’s so sensible and non-judgmental and evidence-based and wonderful. But yeah, I’ve been able to repurpose all content, so that saves her time and it’s repurposing and showing people, showcasing what’s available within the membership.
[00:12:55] She’s got also, because it’s been so long since she’s looked at the courses, she’s [00:13:00] like, I can’t remember what that is. Can you write the script for me? And I’m like, Okay. And I write the podcast introduction script for her. So I’ll have it there and I’ll see what this is. Podcast is about this. And so I’ll write a script that sort of introduces that this is taken from a training I did.
[00:13:17] It’s about blah, blah, blah. Talk about how it helps the person and that details have been permitted to protect privacy. And you can find out more about it in the show notes if you’re interested in those sort of things. And basically, [00:13:30] It’s just another way that I help is just supporting people in the way they need it.
[00:13:33] So that’s an example of repurposing old content so that she doesn’t even have to record the podcast herself. And then actually writing the script for her, for her podcast introduction. Or if it’s been split into two parts, then there’ll be an outro that I’ve written for her as well, that says, thank you for listening, and part two, we’ll discuss.
[00:13:52] Blah, blah, blah, blah, blah. So yeah, it’s a complete service, which is doing all the things, supporting you in all the ways that you need in a [00:14:00] holistic way, repurposing so that it saves you time being someone who will not judge you. I just think you’re wonderful. If you’ve record a podcast, I won’t care how many outtakes you do, how many swear words you put in there behind the scenes.
[00:14:13] Yeah. Basically that’s what it looks like. It is tailored because people need different levels and they might go to just a basic, Podcast, edit, publish, and that kind of thing. Or they might wanna go the whole mentorship, repurpose till the cows come home, get copywriting done, and all of the things. [00:14:30] But it is, the podcast itself feeds everything, and you can just record the podcast and outsource it.
[00:14:37] And like I said too, with Caroline, for example, if you have stuff that’s already recorded that you are happy to go in the public domain, that even lightens your load even more as long as you didn’t record it out. On the beach or something with terrible sound. Alright. So yeah, that’s what it looks like to work with live music media.
[00:14:56] If you have any questions, send me a dm, live [00:15:00] Music Media, L I V V I, music media on Instagram, or you can just jump on my head website, live music media.com, and you can book. Time to have a chat and find out more. Let me know if you’ve got any questions and if you want to know how to get started with the podcast and what you need, then check out my freebies page on my website where you can download resources that will help you get started.
[00:15:19] Hannah. We’ll see you next time. Bye. So what were your key takeaways from today? Did it raise any questions? What would you like to know more about? Let me know. You can contact me [00:15:30] via social media or email. I don’t care which way you use. Just reach out to me. I’d love to chat with you. And remember, you can get access to lots of free podcast resources that’ll help you get started or help you improve your firstname.lastname@example.org slash freebies.
[00:15:47] Hit subscribe cuz I wanna see you again for now. Go forth. Be the awesome person you are. Live the life you want to live and have fun. You’ve got this. See you next time.[00:16:00]
JUNE 20, 2023
E17 S3 Transform Your Podcast with AI: A Guide for Entrepreneurs
Get ready for an enlightening episode of Magnetic Pod! Today, we’re diving deep into the fantastic world of artificial intelligence (AI) and how it can be your secret weapon in managing your podcast effectively. Trust me, it’s not as daunting as it sounds.
Throughout this episode, I’m sharing with you all the ways I leverage AI to not only simplify my podcasting journey but also to help my clients make the most of theirs. I guide you through the process of creating an entire year’s worth of content ideas using AI – you heard it right, a whole year’s worth!
Of course, I believe in the power of the human element in content creation, so I’ll also discuss how to infuse your unique personal touch while using AI as a handy tool. It’s all about creating content that resonates with your audience and still feels authentically you.
We also chat about how AI can assist in crafting show notes and even suggest SEO-optimized episode titles and tags. It’s like having a virtual assistant that’s always on call!
But remember, while AI can be an absolute game-changer in terms of managing your podcast, it’s important to still keep your ear to the ground. Listen to your episodes, ensure that your personality shines through, and most importantly, make sure your audience gets value from every single episode.
I hope you’re as excited as I am to explore this tech-savvy side of podcasting. You’ll find the prompts I use in the show notes, so you can start applying these tips straight away.
As always, feel free to drop me a DM at @LivviMusicMedia on Instagram if you’ve got any questions or thoughts. I’d love to hear from you!
And don’t forget to download the handy resource I’ve created with all these AI prompts!
Keep on making a difference with your amazing podcast, entrepreneurs! Catch you in the next episode.
Connect with Olivia:
Podcast produced by Livvi Music Media
Note: this transcript was generated automatically. It’s accuracy may vary.
[00:00:00] As an entrepreneur and budding podcaster, you might find it a bit overwhelming to have to think of all the content ideas, all the. [00:00:10] Titles, all the show notes, all the SEO o, all the everything that goes into podcasting to optimize it and make it really, really work for you. But now [00:00:20] with ai, there is a lot of help you can get.
So I wanna go through with you today how I use AI to help me and help my clients [00:00:30] with managing their podcasts. So stick around, there’s lots to learn. Hey, my name is Olivia. I’m dedicated to helping multi-passionate entrepreneurs [00:00:40] turn their dreams into reality by building a career and a life they love and making a positive impact in the world.
I’m a podcast and social media manager, a singer [00:00:50] songwriter, a kids music creator, ata, a wife and a mom. I’m the. Secret weapon behind many six and seven figure entrepreneurs helping them [00:01:00] shine, line and call in the people they are here to serve. And now I’m here to help you. This podcast is here to help you learn and be inspired.
You’ll learn about podcasting, lead [00:01:10] generation, business, and all about the real life stories of people behind the businesses. Just like you think of it as a place to hang out with your like-minded business bestie who gets what it’s [00:01:20] like. So grab a cup and hit subscribe so we can hang out. Again, this is Magnetic Pod, the podcast[00:01:30]
[00:01:40] before we it hit subscribe so that you don’t miss any of the. Tips and tricks and inspiration to help you with your business. Now, we’ll let you know that I have a [00:01:50] download to go with this so it has in it all the prompts that I use that will really help you. So check the show notes and you can download that for free.
Now, when you’ve got a [00:02:00] podcast, you need to make sure that you’ve got, going to have enough content ideas to last you for a year. Say ideally, if you’re doing a podcast once a week [00:02:10] is. Ultimately the best for momentum so that people get to know you and get to expect to get a podcast from you every week.
However, I do [00:02:20] also believe that what is manageable for you is also needs to be factored in into that. But let’s say you are planning to do a weekly podcast. Then you can start with a [00:02:30] prompt that can make sure that you’ve got at least 50 podcast episodes so that you know you’ve got enough for a whole year and maybe you can take a couple of weeks off.
So, uh, a pod, [00:02:40] a prompt that I’d used for that would be my podcast is about insert topic. My ideal client is insert [00:02:50] ideal client. Their main pain point and desires are, Insert those details. Please list 50 episode ideas that will appeal [00:03:00] to my ideal clients. And bang, you can get 50 episode ideas. So for me, for example, my podcast is about entrepreneurship.
[00:03:10] My ideal client is mainly, not solely, but mainly female entrepreneurs. Their pain point is that they need to consistently show up [00:03:20] online. They’re often time poor and they need help to be able to make it a lot more manageable and effective and to drive leads. Please list 50 episode [00:03:30] ideas that would appeal.
To this kind of a person. Now, this gives you so many great ideas that it gives you the confidence that you know that you can get started. You can batch record your [00:03:40] first one or two months and away you go. But I still believe that the human element is important. I still believe in going around with your [00:03:50] lens of thinking of.
Content ideas and to think of the things that actually happen in your life as well. Because you don’t want to just have a podcast that’s just [00:04:00] a generic, same as everybody else podcast with generic input that AI gain gives you. It’s how you use ai, AI that matters, I believe so, I [00:04:10] think it can be incredibly valuable to give you a whole heap of ideas and sometimes the ideas that give you, that it will give you will actually just spark.
You to think of something [00:04:20] else on a slightly different tangent, or it might prompt you to say, oh, I like this idea, but I want it to be specifically for people that are in this particular situation. [00:04:30] And you can kind of have a bit of a conversation from there with your AI and get more ideas, but it, it is a really quick way to get lots of really good ideas, really [00:04:40] targeted to your target audience really, really quickly.
So I have that prompt in my download and it’s got inserted in there where to put [00:04:50] your particular specific points so you can grab that from the show notes. But like as I was saying, this is not about just handing the reins over to AI [00:05:00] completely. Sometimes I’ll think of a situation that’s happened with my client or something that I’m doing for myself that’s helpful.
Like for example, this particular [00:05:10] episode is because I’m noticing that I’m using these prompts and they’re really valuable and they’re really helpful. So I thought, Hey, I should make an episode about it. So it wasn’t from [00:05:20] an AI prompt, it was from the fact that I prompt ai. So yes, just also keep those personal ideas from your [00:05:30] actual life, uh, in mind as well.
So once you’ve got all those ideas, then you can pluck out the ones that you are ready to start working on, and you can feed them back to ai. So you might [00:05:40] write something like, please write a podcast script on. Insert episode title that it’s given you or that you’ve changed to suit yourself. [00:05:50] Please start with a powerful hook that will relate to a pain point or desire that relates to my ideal client.
And then away you go, and then you can get show notes written again. [00:06:00] It’s a starting point. It can give you lots of, um, really helpful. A great, it can give you a great outline. It could give you great [00:06:10] content ideas to put in your episode, but I actually think it’s most valuable when it comes through your.
Lens and your experience of [00:06:20] what you’ve actually done in your life. I know that I like to share from what I know has helped people in the real world and that what I’ve actually done and that I can speak in an authentic [00:06:30] way, and that also that you can include in your scripts ideas and things that happened in your life.
So then it’s a bit of, there’s a bit of [00:06:40] personal touch of. And storytelling woven into into it, which AI can’t really do for you. It can do storytelling, but it [00:06:50] can’t tell your story unless you tell it. Obviously all about yourself. But I think it’s about weaving your personal touch and using AI [00:07:00] as a tool to help your workflow go a lot faster.
Okay, so the next thing that chat gpt or. [00:07:10] An AI tool can help you with is show notes, so you can take a transcript, so there’s different platforms like Otta or [00:07:20] various ones or some of the actual distribution. Recording. A podcast like Riverside FM can give you a transcript so you can use that transcript and you can [00:07:30] feed it to chatt.
Or notion ai. I use a notion sometimes as well. I have found with chat G B T it can be kind of annoying [00:07:40] if you put a transcript into it and it won’t accept the whole thing. Although more recently I’ve, uh, resubscribed cuz I experimented with subscribing and not, [00:07:50] so I’m subscribed at the moment to chat G B T as in paying for it and I put in a longer than usual.
Transcript and it accepted it. So hopefully it keeps doing that. But it [00:08:00] can be annoying that it doesn’t always accept along the trans, uh, a transcript. And sometimes I’ve done part one, part two, part three by four. I’ve found that it does about 15 minutes worth [00:08:10] is pretty safe. But then you have to say, give, given those four parts, please do the thing.
So another tip that you can do, if you find that annoying chat, d p [00:08:20] t does say, and I’ve played with it without much success, it says that it can also accept. PDFs uploaded to it, like Shared as a Dropbox Link or, or a Google [00:08:30] Doc. But I have found that it’s gone off and written things that are not anything to do with the transcripts, uh, supplied.
So I would use, if you wanna be able to [00:08:40] do it in one, go and share a transcript for AI to help you with, uh, notion. I use Notion and it doesn’t have any of those limitations. Okay. So, [00:08:50] Show notes. Here’s a prompt that I would use for show notes. I will caveat this, caveat, caveat, caveat this by saying [00:09:00] that for my clients, I actually listen to their whole podcast anyway because they are paying me and they are trusting me to do the best for [00:09:10] them, and I am not willing to to trust ai.
To do, to to do a perfect job or to [00:09:20] necessarily represent what they’ve said in the best way possible. It is a great shortcut, and especially if you’ve done the podcast yourself and you wanna do the show, show notes, you will have the knowledge in your head about what’s [00:09:30] in the podcast and you’ll know with.
If what you’re getting is good, but I’ll make sure that I listen to it so that I know that it’s covered the points that I feel are definitely, uh, [00:09:40] important and that it’s got the feel and the personality that I want in there. And also there’ll be things like, for me, answer, doing it for clients. There’ll be, uh, some, sometimes the [00:09:50] podcast will say, oh, I’ll put a link for that in the show notes and, or something like that.
And so I have to know about that. Okay, so let’s get to the prompt. The prompt I [00:10:00] use is, Based on this script, cuz you could just give them the script that you’re planning to use and even everything will accept that because it won’t be too long. Right? [00:10:10] So based on this script or transcript, depending on which way you wanna go, please write the episode description for this podcast.
I’ll come back to [00:10:20] the reason I said episode description. Please start with a powerful hook to instantly appeal to a pain point or desire the listener is experiencing. Please use [00:10:30] a friendly conversational tone. Please list the main points that were covered in this episode. Here is the script, and then I’ll put a colon and then into the script [00:10:40] or the transcript.
So going back to the reason I said episode description is because sometimes when I’ve said, please write the show notes, it writes it [00:10:50] like a script or does some strange thing. So if I say it’s an episode description, which is basically what show notes are, then it writes something that I actually want.[00:11:00]
Sometimes it gets it right with just saying, calling it show notes, but sometimes it gives you some other weird thing. It translates show notes as being something different to what I mean, episode titles and tags. [00:11:10] This is so good. Okay, so a prompt for episode titles is that, again, you can feed it your script or the transcript and say, based on [00:11:20] this podcast transcript, please suggest attention grabbing podcast episodes that are s e o optimized.
So good. And then it’ll give you a [00:11:30] list to choose from, which you can either grab one of them or you can sort of pinch a bit from one of its suggestions and combine it with another [00:11:40] suggestion to create something slightly different. But it is someone to bounce ideas off and it’s incredibly helpful. Just that assistant that’s always there.
[00:11:50] And then again for tags. Now tags really important for. Optimizing for seo, your podcast. So, uh, you can [00:12:00] write something like this based on this podcast transcript or script, depending on what you’ve got to share. Please suggest tags that help boost SEO [00:12:10] of this podcast episode. And then I always add this line.
Please separate tags with commas and here is the transcript and then you share it. [00:12:20] So, uh, or you might need to keep sharing the transcript if this is all happening in one conversation, in in chat, C B T, for example. But I added that line of please separate [00:12:30] tags with commas because I found, initially it was doing it as a list and I was having to copy and paste and then turn a list with bullet points or [00:12:40] numbers into something separated by commas and I.
Why don’t I just get AI to do it? So that one little line that doesn’t seem like much just makes life a lot easier. [00:12:50] Tell it to give it to you the way you need it because that’s the way it’s accepted. In the platforms that I use anyway, I use Buzz Brown and then separated by commerce. So a note on that too [00:13:00] is also just run that through your own filter of your ideas of things that you wanna rank for.
You might include some of your own tags. Things that [00:13:10] you definitely wanna make sure you get searched for, but it’s such a great tool and such a great time saver. So basically, those are the main ways [00:13:20] that I use AI in my workflow with managing podcasts. Let me know if you’ve got any questions. You can send me a DM at Livi Music [00:13:30] Media on Instagram.
So it’s L I V V I, music media. All no spaces or underscores or anything, and I would love to hear from you. [00:13:40] And like I said, there’s a download with all these prompts that you can get using straight away. So head to the show notes for that and let me know what you wanna know more about for next time. See ya.[00:13:50]
I am here and I’m.[00:14:00] [00:14:10]
A Word From My Clients
Olivia is a delight to work with. If I could describe her in a few words it would be fast, detailed and professional.
Olivia initially put together a plan for interviews for Little Rockers Radio and quickly moved on to conducting these interviews for us, managing the entire process from set up, question development, recording & editing.
I can’t recommend her highly enough.
Little Rockers Radio
I have been working with Olivia since 2018.
Olivia is incredibly organised and effective.
She understands social media and speaks the right language to our audience base.
I couldn’t survive without Olivia doing my socials!
She is a key player in helping us reach our targets for reach, engagement, growing our mailing list and increasing sales.
We love the content she creates for us, and I would highly recommend her work