Get Your Podcast Found. And Listened To. 

E21 Automate to save time & make money with Alex O’Neil

JUNE 14, 2022

E21 Automate to save time & make money with Alex O’Neil

sales automation

Where to listen:

Magnetic Pod on Apple Podcasts

Soul Deep Conversations Podcast Castbox Logo Pocket Casts Logo Spotify Logo Stitcher Logo 

Save heaps of time, make more money and move the needle forward in your business. 

One of the ways we can do that is with automation. 

Alex O’Neil is the queen of automation. 

If you want the most bang for your buck and for your time, this show is for you. 

In this episode we discuss: 

  • How to make more money with automation
  • Which areas of our business can be systemised
  • How to plan twice and implement once
  • Lead magnets, trip wires and upsells
  • Sex on the first day (kinda of!)
  • Project Management systems

Links: 

Join my email list here

Ask me anything – use this form if you have questions. 

Get my ‘Must Have Podcast Techy List’ here

Download my ‘How to Write Your Intro and Trailer’ template here

How to have endless episode ideas – download here

Get my template for planning a podcast episode here

Join my FREE Facebook community here 

Check out my freebies page here

 

Connect with Olivia: 

Ask me anything – use this form if you have questions. 

Website: www.LivviMusicMedia.com 

Facebook: https://www.facebook.com/livvimusicmedia 

Instagram: https://www.instagram.com/livvimusicmedia/ 

Song featured is ‘Reach’ written and performed by Olivia de Sousa. Listen here.

Contact Olivia to have a song written for your brand. Email Livvi@LivviMusic.com 

Connect with Alex O’Neil: 

Digitasticltd.co.uk

Techittogether.co.uk

Instagram, TikTok and Youtube: search  digitastic_  or Techittogether 

Transcript

Note: this transcript was generated automatically. It’s accuracy may vary.

[00:00:00] What do most people in business need more money and more time. One powerful way. You can get more of both in your business is with the power of automation. So if you want more time and more money in your life, this is for you. In this episode, I interview the queen of automation, Alex, O’Neil welcome to magnetic pod.

[00:00:20] If you were looking to attract your sole clients while doing the work you love, this show is for you hack I’m Olivia to SU. I’m a podcast manager and [00:00:30] content repurposing specialist. The magnetic pod show is about attracting your sole pod of clients through podcasting. It will also include things that can be applied to other areas of your marketing strategy, too.

[00:00:41] Hit subscribe to join me in calling into people. We are here to help. Let’s make a massive impact. I am here and I’m ready to be brave. Cannot miss me. I’ll stand on every stage I’m available for, [00:01:00] to. Hey friend, before we dive into today’s episode, remember to hit subscribe. So you don’t miss any of the tips we share in magnetic pod on podcasting lead generation and business boosting ideas.

[00:01:13] And remember if you have, or you are thinking about starting a podcast, head over to my website at living music, media.com Ford slash freebees. I have loads and loads of free resources and templates that will help you get started. The link is in my show. Now here’s your show. [00:01:30] Hello, Alex. Hi, um, welcome to magnetic pod.

[00:01:35] Okay. So I will introduce you. Uh, Alex O’Neil is a tech and automation strategist who helps online based businesses save time and sanity as well as adding in ways to make extra income and who doesn’t need that. Welcome, Alex. Thank you. And thank you for having me here. I feel privileged. Ah, such a pleasure.

[00:01:58] Okay. So tell [00:02:00] me, how did you get to be doing what you’re doing now? It’s been a journey. I’m not gonna lie. It’s been a very long journey. I actually started at 14 years old and I wanted to be a computer science and a business studies teacher for 11 to 16 year olds. Wow. So that’s where I started. and then I went into teaching and I hated it.

[00:02:26] Not the teaching, not the students, but the [00:02:30] politics, the politics of being in a classroom and being a teacher just didn’t pass the vibe check, shall we say really didn’t pass the, so I decided to quit because it was just, it was not doing my mental health. Any good. So I did some jobs. So I became like a project manager, project coordinator for some big companies, facilities management companies, and a lot of their subcontractors were going, I wish I had someone like you that could help me set up this system.

[00:02:59] I wish I had someone [00:03:00] like you that could help me with this. I wish I had someone like you that could help me with that. And one day I. I can do that. And they were like, really? So I started doing odd jobs, helping those subcontractors set stuff up in their business. And I found that I loved it. So I was like, do you know what sod?

[00:03:18] So I was handed my notice in. Literally December, 2019 I had three, I had a three month period where I had to [00:03:30] hand over to a new member of staff. So my period of like finishing work was March, 2020. So just before the world went nuts. Yes. But for me it was perfect because yes, I would think so actually it what you do, so, so perfect for what I do.

[00:03:51] Um, I was really lucky that I got got. One really big client from those subcontractors that needed help. And he [00:04:00] basically supported my business and me kept a roof over my head here by myself, um, and allowed me to explore tech, which is what I really wanted to do. And it allowed me to grow that other side of my business.

[00:04:14] A safety net as such. And I found like when I was learning about tech now I’ve been learning about tech and I have been in love with tech probably since I was a 10 year old little girl. And I was told once that as a woman, I would fight 10 times harder than [00:04:30] any man to work in the tech industry. And they’re right.

[00:04:35] Really, really you have to fight so much harder cuz your voice is really not heard. Over anyone else. And, um, when I were told this client what I wanted to do, they were like, are you sure you wanna do that? And I was like, yes, I do. And when I started sharing my journey of opening my business on the tech, I was using other people really got interested in it.

[00:04:58] And that [00:05:00] is what really triggered this. I can help you save time and money and I can give you sanity. And it has been. A fantastic journey, just supporting all of those businesses with the knowledge that I’ve gained by messing around. So, so you couldn’t get. Too far as a career when you’re working for somebody else, you found that you had, but you could have your own business and that worked for you.

[00:05:27] Wow. Yeah. So yeah, when I was in my [00:05:30] last job, I asked for a promotion because I was doing everything in that role. Apart from traveling to site was doing absolutely everything in that role, but I couldn’t do it because the men were doing this and the men were doing that. I wasn’t allowed. I was just the admin girl in the office.

[00:05:49] wow. So I went, I mean, is that actually, was that deliberate or is an unconscious thing that happens, do you think? Um, it, I think it’s very an unconscious thing that happens. I think we don’t [00:06:00] realize that that is the way the world is set up the world. Isn’t set up for us as women to be able to strive and really go high in our careers.

[00:06:11] Unless you are very, very, very lucky and it’s very slim pickings. Mm-hmm . If you’ve got men at the top, it is very likely that they’re gonna keep you underneath them. Mm-hmm and I’ve seen that in every single one of my jobs. Wow. So I said, so I won, be my own boss. fair enough. [00:06:30] Go build your own. So can you explain a bit more detail what it is you do?

[00:06:34] How do you help people? So I help people by having a look at what they do in their business. So it takes. Having a look at their ideal client, what their product suite is, what software and tech that they’re using in the back end of their business. And finding ways that we can add automations into that, because you’ll find that you are doing three or four [00:07:00] repetitive tasks in your business manually.

[00:07:03] And actually by making that small change, you can take those tasks off the table. They’re done without the human error. And you can just sit back and smile as you just see the tasks, do things for themselves. And that is that’s brilliant. It’s it’s amazing. Um, okay. We do lots of different things here from email marketing, project management, launching client [00:07:30] relationships.

[00:07:31] It’s I. If there’s a part of the business behind the front, behind the store, front behind the social media, everything behind that I help with in whatever shape or form that is. So what kind of things are people wasting their time on that could be automated transferring data. So say for example, you have someone that books a one to one discovery call with you.

[00:07:58] They book it in [00:08:00] something like Calendarly. Or tidy or book like a boss, and then it just goes into an email to just sat there. And then you got search through all your emails to find all the answers and what do they reply to your questions? And that takes time. So you can set up an automation via something like zer that literally adds all those answers into your project management system.

[00:08:22] So you could literally open up the list. Go. Cool. What cause have I got today? Oh yeah. That’s so, and so they’ve got this problem. That’s so, and so, yes, we’re talking about that today and [00:08:30] it just. You’re not searching through everything to find the answer. It’s just there, plain and simple. Nice and easy. Wow.

[00:08:39] So does stuffy is your mind of distraction? Yeah, it is like even this call, for example, it landed in my calendar as I added it in it, put it in my project management system this morning told me all the tasks that I had to do today, and this was on my list and I didn’t touch it. [00:09:00] Wow. So it just landed in.

[00:09:02] Yeah, because it knew . Uh, and what project management tool do you use? So it, for me, I use click up. I like it because it is very, you can see the whole broad picture at the top. But you can also see down right. In a list right at the bottom. So it depends on like what your perspective is for that day. It could be, you wanna look at one particular client’s work.

[00:09:27] You wanna look at all the client’s work. It may [00:09:30] be, you wanna look at your social media and your marketing, and, but you wanna look at everything. And I, I really just like the way that you can break it down and go to those different levels. So, yeah, really? It’s my favorite I have heard really good things about it.

[00:09:45] And I recent recently signed up and to be honest, I haven’t got it all figured out. So, so you’d be the person to support. Yeah. My suggestion, if anyone is starting with click up, don’t go for getting it all done in one, go pick [00:10:00] one section of your business. So say for example, you wanna tidy up and look after your social media.

[00:10:07] And your marketing do that first, then later on, once you’ve got that nailed add in your client work. So a folder for them and breaking that down. If you try and do all of it at once, you’re just gonna overwhelm yourself. So take it in small little chunks and build it up. And you’ll eventually over a few months build this incredible system because you’ve taken it slow and steady rather [00:10:30] than trying to do it all.

[00:10:30] And months later, you’ve got nowhere. That’s a good tip. That’s a good tip. That reminds me my brother’s good. Like that. He’s a Virgo. If that’s got anything to do with anything, he just plots along, chipping away at things and then used outta the track, like into music and he is recorded all of his hundreds of songs and they’re all on Spotify.

[00:10:51] Like just little bit at a time. Yeah. I. Good advice, slow and steady wins the race. uh, okay. [00:11:00] So what about, uh, things like you’ve mentioned making money? What are some things that can make money for you with the automation? Let’s say, for example, Oh, you’ve probably I’m thinking for example. Okay. I’ll talk about podcasting.

[00:11:14] So someone’s got a podcast and they’ve mentioned some, some lead make that they’ve got, like, you can download my, how to plan an episode thing or whatever. How would you automate it all from there? So I would have, and this is something I [00:11:30] teach quite often. It’s called how to get your lead magnet in the world and then make money

[00:11:35] And so obviously you set out your initial lead magnet, you’ve got your landing page with your form. They enter their details in the form. They land in your email market in automation, and you give them over. What it is that you’ve said, you’re gonna give them as your lead magnet, whether that’s a mini or, or download, whatever that is.

[00:11:51] Then what I always suggest is having, you can do this two ways. So you can do an instant trip wire, which is the idea is, is you wanna trip them [00:12:00] up as if they’re tripping up across the road and wanna instantly trip them up. What you can do is in that, thank you. You can already have a paid product in there.

[00:12:08] Now. It might be a really small 10 pound thing that say you’ve done a masterclass before. And you just give access to that masterclass, which you’ve already pre-recorded, you’ve already done all the hard work for a 10 mm-hmm you sell it for a tenor. And if you have 30 people going through that lead Magna and three of [00:12:30] them decide to pick out that’s an extra 30 quid.

[00:12:32] on that run of that lead magnet. So that’s one way. So that’s a trip wire straight over. You can then also add a trip wire into your automation sequence. So I always suggest when you are doing a lead magnet, you have your delivery, you have a survey to see how they’re doing, how they finding that lead magnet also gives you feedback to make improvements on your leaf magnet, which is always very handy.

[00:12:55] And then an email after it. Like if you’ve learned from this, I can also help you. And [00:13:00] again, that’s another space that you can create another page for them to go and buy something else. And everyone knows if they’re going for a leaf magnet, at some point they’re gonna be sold to . Another way you could do it is you could also then send them into an up a full blown up cell funnel.

[00:13:19] So that’s gonna be closer to more of like your mini. Which you’re probably looking at like three figures, like your 2, 300, 400, 500 pound course, but in between your [00:13:30] lead magnet, and that course you’re gonna want more of a nurture sequence. So they get to know a bit about your business. Why they should work with you, a previous testimonial of someone that’s done that course at the end and how it’s helped them with those pain points.

[00:13:43] And you wanna nurture them into that upsell. So a trip was nice and quick. It’s a quick trip. Mm-hmm um, whereas upsell is it’s your selling to them on a up would pass you’re going up to them to get them to purchase from you. Okay. So it depends on it’s taking them on [00:14:00] the journey. Yeah, up, up to the sale and I guess, or if you had something that you were selling that you sort of, you know, that something else makes sense that they could get as an extra bonus and that kind of thing you could, you could automate that too.

[00:14:16] Is there any particular platforms that are better for all of this? I think it, there isn’t really, I think all of them are great in their own ways. And I think it also really depends on your setup. I say I’ve worked with about 50 different businesses [00:14:30] now and not one setup has ever been identical. Not one of them.

[00:14:34] They’ve all got a different platform that they’re using in a different way. So it is really about understanding what you’ve got in your, your arsenal to be able to use, um, a lot of like learning management platform. So I’m talking teachable, podia, Kajabi. Kartra a lot of them have got like inbuilt ups selling and inbuilt.

[00:14:59] Um, [00:15:00] downselling as part of their mechanics in the background of that platform. So if you’ve built those things in the platform, it will automatically try and help you and assist you in making more money. Wonderful. sounds good. So, um, So it sounds so you a actually do the things because when I was looking in your website and looking what you do, you do some mentoring.

[00:15:25] So how much of it is, is it mentoring or hands on doing or a [00:15:30] bit of a combination of, so we don’t really do mentoring, um, in the sense of like mentoring. So we’ve got two sides of the business. I’ve got what I call the done for you. And I’ve got the done with you. OK. Done for you are for people that literally don’t have the time don’t wanna fast.

[00:15:47] Don’t wanna learn about it. They just want someone to build it, come back to me when it’s done and hand it over to me. Mm-hmm um, and a lot of the time I say you get your copyright in your content, so your images and all of that come to me and we’ll build it. I [00:16:00] do quite a few launches with people. So when they’re doing like a signature.

[00:16:04] Launch or a membership launch. We make sure that everything through that sales process is built. All the assets are built. All the emails, the landing pages, the Facebook groups, all the different bits are built into that. Or an email marketing. We do a lot of builds for email marketing, nurture, welcome sequences, lead magnet, lead, lead magnet pages and all that kind of stuff that goes [00:16:30] with that.

[00:16:30] So that’s like the done for. Give it to me, I’ll, I’ll get it to work and land it back. And then the done with you is our take it together, membership and the principles behind that is. I want people to be able to learn how to use the tech with confidence and without fear that they’re gonna break it. So I’m there four, four hours a week.

[00:16:53] Every week they can come with their question, no matter how big or how small, how you might feel like it’s a really [00:17:00] stupid question, but I can fix that in 10 minutes, rather than you wasting a whole trade day with Dr. Google trying to get it to work. And that’s the real big theory behind it is working together.

[00:17:14] We can get you through the things. Um, we do the launch stuff in there, so I will help them go through all the different stages. I’ll keep them on track as they’re implementing all the different bits. I’ll be their wing woman inside their group, as they’re doing their masterclass, I’ll test [00:17:30] it out. And if something’s going wrong, because I’ve helped them through that whole journey, I can be there like, oh, by the way that email sent out the links broken and they can go in and fix it.

[00:17:39] because I’m there keeping an eye and just, just being there with them, um, all the time. So, yeah. So yeah. Done for you and done with you. I love that. That’s kind of similar to, with my. Uh, approach with, with podcasting is, is doing it for people. Cause I find there’s a lot of people in my world, in my feed, I [00:18:00] guess that might be coaches and mentors, which is great.

[00:18:02] You need people to bounce ideas off and get clarity with and all of that. And, but sometimes it’s like, yes, I, I, but I want someone to actually do the things and do the things please help. So I love that. Uh, so what’s the biggest problem your clients face? Confidence. It is confidence in what is out there and what should I use?

[00:18:26] It’s the biggest one. And am I gonna break it? [00:18:30] I think that so often if I change X, I’m gonna break it and I’m worried about breaking it and it not working. No, no one wants to no one wants to break it. No, exactly. Although I go in and I actually break it and they’re like, you’re broken it. I’m like, yeah, but you’ve gotta break it to fix it.

[00:18:50] Sometimes. Sometimes you’ve actually got to break it to fix it. Otherwise it doesn’t work. And they’re like, and I’m [00:19:00] like, it’s OK. I was ask, I was also thinking before I asked you about making money from automation and your eyes lit up. And then I, I asked a question about, I gave, I gave the example of a lead magnet, but I was just wondering, going back to your eyes, lighting up was there anything else that you wanted to say that I, that I, that we might have missed because I took you yeah.

[00:19:24] That. I just think it’s making sure when you wanna make more money with your tech [00:19:30] is having a sequence of assets ready to be able to do those things. Like I said, with your lead magnet, it’s making sure that your business has got a really small, so you’ve got your free offering, small offering, and then like a small little level of offerings.

[00:19:46] That lead people through to that big signature, whatever it is that you are selling, because I find so many people want to make money, but they’ve only got this big 900 pound course, [00:20:00] but people, where are people going in the middle? They’re going from north to a hundred. Whereas if you’ve got those tiny little things in the middle that you’ve created, and it might be, we’ve done a couple in the tech together membership, like they’ve got something that they’ve created to use for themselves and I’ve gone make it a template, sell it for a 10 and they’ve come back a week later and they’ve sold a hundred pound of they’ve sold 10 of them and made a hundred pound in a week because it taken a template that [00:20:30] they use.

[00:20:30] And they’ve just sold it. That’s the thing. We use things for ourselves. We just used to get by and get our job done. And sometimes we can’t see. The wood for the trees and yes, I do believe as there’s something in building up to the big sale. It’s uh . Yeah. Um, I dunno if this is, uh, inappropriate, but I have a friend who says it’s like, you can’t just ask for sex on the first date.

[00:20:56] it’s. Exactly. And do you know what that’s exactly [00:21:00] it. When you’re asking for the sale and looking at the tech that you kind of used to build with it, like you are not gonna turn up and go, come on in less guy.

[00:21:13] No. I, I mean, there might work for some, but I mean, anyway. Yeah, but you are not even then you don’t, you do go to the pub first and have a drink and have a chat and get to know one another, and then you have a dinner and you get to know each other a little bit more, and then you kind of go for a walk along the beach or in woods, [00:21:30] and then you kind of bring it in.

[00:21:33] And I think working with people it’s very much the same, like having that, I think there’s a proper for, let me think of it’s an Ascension model. You want them. Send through the different bits. So again for free, just going for a walk long beach, 10 pound, having a wine together, 25 pound dinner, next one hotel room somewhere before you back to house.

[00:21:56] Do you know what I mean? Like you do bring them through that model [00:22:00] in your business and yeah, like working, I have seen that a few times lately. When you build a relationship in a business, it’s the same as building a relationship in life. You’ve gotta get to know one and another. That’s beautiful. So we unmatch makers have we

[00:22:22] So is there any key takeaways or advice that you have for people? Yeah. So when you are doing [00:22:30] anything with tech. As I said before, break it down into smaller plants and plan it bit by bit. And I always say, whenever you are planning anything, especially like a big workflow where your clients are having to go on a journey to get to that buy at the end, whether it’s a lead magnet or a launch or anything like that, plan it out.

[00:22:52] I actually still get my. Post it notes out and on my door, I will post it, note all the [00:23:00] spots that my client is gonna have to hit. So whether it’s a landing page, whether it’s an email, whether it’s a form or a cart, I plan out what my client, if they’re going on, that journey is going to hit. And then I build it.

[00:23:15] I never just build it. Like now I’m just gonna build it. Plan it out and then build it. I’m lucky this far along the line, I’ve got about 20 or 30 different plans because I’ve built quite a few over time and I can pluck one out and go, cool. I just [00:23:30] need to adapt you now, but yet, if anyone is ever building anything, plan it first, don’t jump in with two feet because what you will find, and I’ve seen this quite a few times is you will miss a.

[00:23:42] And when you miss a step and you then realize and go and build it, build it in, you then can crash the whole rest of your workflow and you’ve then gotta spend time rebuilding it because wonder people get scared.[00:24:00]

[00:24:00] Yeah. Always say, get you post-it notes out and a pen or a whiteboard or anything like that. Plan, plan, plan, plan it twice. Make it once. I love that you plan it on post-it notes, miss tech, he gets the post-it notes. yeah, I’ve got pictures of my door where I’ve literally got post-it notes with landing page and the platform.

[00:24:23] It is. Email platform Z connect this way. I’ve just planned it [00:24:30] all the way down my door. wow. You need, you need a lot of door on wall space then. Yeah, sometimes I do sometimes it’s pieces of paper across the floor, depending on what I’m doing, but I’ll convert that into a digital version. And, um, all my clients get digital version when we finish of their workflow and how the clients are going through all the different parts of the tree.

[00:24:52] That makes sense to be, you can move it around with bits of paper and then yeah. And then make it pretty and on something digital whiteboard or something, I guess. [00:25:00] Yeah. Awesome. Perfect platform. Uh, okay. So is there anything else we haven’t covered before we wrap up that you’d like to share? No, I think everything, I think it is just be confident and make small changes, small changes once a week.

[00:25:16] Every week, rather than sitting down to nail it all in one weekend, small manageable changes make one automation a week, take one task that you realize you’re doing every week and make that automated. [00:25:30] And they will add up over time rather than trying to nail the whole lot in one go. Wow, slow and steady.

[00:25:36] I love that. Okay. So how can people reach you? So you can find me on either the, or the together Instagram pages. Um, you can also find me on Facebook, YouTube, Pinterest, and TikTok. I’m kind of a bit of everywhere now, bit everywhere. Uh, and that would be by searching. Both of those [00:26:00] names. Fantastic. So if you search the did plastic, you’ll probably find me everywhere.

[00:26:05] Right. And we’ll put it all in the show notes. Well, yes. So thank you very much, Alex. You are very welcome and thank you for having me today. Pleasure. So what were your key takeaways from today? Did it raise any questions? What would you like to know more about? Let me know you can contact me via social media or email or join my free Facebook community magnetic pod.

[00:26:26] I don’t care which way you use. Just reach out to me. I’d love to [00:26:30] chat with you and remember you can get access to lots of free podcast resources. That’ll help you get started or help you improve your podcast at livey music, media.com/freebees. Hit subscribe, cuz I wanna see you again for now. Go forth. Be the awesome person you are live the life you want to live and have fun.

[00:26:51] You’ve got this. See you next time[00:27:00]

[00:27:13] to reach my people.

20 How to Make Money from Video with Tina Harris

JUNE 14, 2022

E20 How to Make Money from Video with Tina Harris

How to make money from video

Where to listen:

Magnetic Pod on Apple Podcasts

Soul Deep Conversations Podcast Castbox Logo Pocket Casts Logo Spotify Logo Stitcher Logo 

Video is huge right now. It is being pushed by all of the algorithms on all of the social media platforms. If you’re wanting to know about video and how you can use it as part of your income machine, this show is for you.

In this episode I interview Tina Harris, best known as Lah-Lah from the popular Australian children’s band, ‘Lah-Lah’s Big Live Band’. 

For the first half of 2022, due to personal events, Tina and her husband Mark Harris were unable to work. 

This gave them the opportunity to discover that the video income machine that they had set up over the pandemic really did work. They continued to have an income from their YouTube channel, online membership courses and their Stripy Sock Club Online membership. 

 

In this episode we discuss: 

 

  • Why video is so important
  • How to make money from video
  • Understanding the needs of your ideal clients and how to serve them
  • How to set up video income streams
  • What works and doesn’t work on YouTube
  • How video can be used with podcasting


Links: 

Join my email list here

Ask me anything – use this form if you have questions. 

Get my ‘Must Have Podcast Techy List’ here

Download my ‘How to Write Your Intro and Trailer’ template here

How to have endless episode ideas – download here

Get my template for planning a podcast episode here

Join my FREE Facebook community here 

Check out my freebies page here

 

Connect with Olivia: 

Ask me anything – use this form if you have questions. 

Website: www.LivviMusicMedia.com 

Facebook: https://www.facebook.com/livvimusicmedia 

Instagram: https://www.instagram.com/livvimusicmedia/ 

Song featured is ‘Reach’ written and performed by Olivia de Sousa. Listen here.

Contact Olivia to have a song written for your brand. Email Livvi@LivviMusic.com 

Connect with Tina Harris: 

Instagram: https://www.instagram.com/tinalah/ 

Facebook: https://www.facebook.com/tinaharris.com.au 

Website: https://www.tinaharris.com.au/ 

 

 

Transcript

Note: this transcript was generated automatically. It’s accuracy may vary.

[00:00:00] Hey friend video is huge these days. It is being pushed by all of the algorithms on all of the social media platforms. If you’re wanting to know about video and how you can use it as part of your income machine, this show is for you. Or if you want to know the best way to incorporate video with your podcast.

[00:00:19] In this episode, I’m chatting with my friend mentor and client, Tina Harris, she’s best known as Lah-Lah from ‘Lah-Lah’s Big Live Band’, a hugely popular children’s band [00:00:30] in Australia. I have learned so much about video, video creation and how YouTube works from Tina and her husband, mark AKA Buzz the Bandleader in ‘Lah-Lah’s Big Live Band’.

[00:00:41] So stick around there is so much gold in today’s episode. Welcome to magnetic pod. If you were looking to attract your sole clients while doing the work you love, this show is for you. Ha I’m Olivia to SU. I’m a podcast manager and content repurposing specialist. The magnetic pod show is about attracting your [00:01:00] sole pod of clients through podcasting.

[00:01:02] It will also include things that can be applied to other areas of your marketing strategy, too. Kids subscribe to join me in calling the people we are here to help let’s make a massive impact. I am here and I’m ready. Be brave. Miss me. I’ll stand on every stage I’m available for my destiny to Hey friend.

[00:01:28] Welcome to [00:01:30] episode 20. The first episode of season two, I have so many great people lined up to learn from this season. So as well as showing you how to generate leads and get your message out to the world through podcasting, which of course I love I’m now also going to include other lead generation and business boosting tips in this podcast.

[00:01:50] So I’m so excited to share with you. Hit subscribe. So you don’t miss a thing. And remember if you have, or you’re thinking about starting a podcast, head over to my website, livey [00:02:00] music, media.com/freebees. I have loads of free resources that will really, really help you get started the links in my show notes.

[00:02:08] Now here’s your show. Welcome Tina. Thanks li it’s very exciting to be here. Great to have you here. Welcome to magnetic pod. So I’ll introduce you. Uh, Tina is best known as Lala from the well known Australian. Children’s band Lala’s big live band and they have a very popular TV show on ABC [00:02:30] kids. And they’ve been on Nickelodeon and they’re also known around the world now would largely due to the incredible YouTube channel, which has 359,000 subscribers and 343 million video view.

[00:02:46] Molly . And in recent years, Tina and her husband, mark have created a program called courage on camera, where they teach and mentor entrepreneurs. [00:03:00] Uh, and I am one of them on how to create and use video to grow their business and revenue and create the life they three miles. And full disclosure. I have known Tina or sorry, it’s name dropping, but I like to do that.

[00:03:15] I have known Tina since I think 2018. Uh, at that stage I was, I was a children’s entertainer and I was also looking to do some more VA work. So I thought to myself who would be my absolute dream client, who would I love [00:03:30] for and I reached out to you. Uh, when you were doing the stripy sock club online crowd funding, actually, maybe that’s a good story.

[00:03:37] Do you wanna talk about crowd funding? Sure, sure. But I mean, I think that was, it was one of the nicest messages that I’ve ever received. So you, you were, and you were really great because you, you kind of went into the why you wanted to work with us. Um, and. You know, it was a great introduction to you and you were like, my name’s li you know, I’ve got, I’ve got a [00:04:00] little one, you know, I love the work that you do.

[00:04:02] And I really wanna work with you. These are my skill sets. How can I help you? And at the time it was just perfect because I needed some help. And I think sometimes we don’t take risks in our business when there’s something that we really want to do, or someone we really wanna work with. Today, you can just reach out on Instagram or Facebook and send them a direct message and actually speak to the person you wanna speak to.

[00:04:29] And I think it’s an [00:04:30] opportunity that as business owners, we should really take advantage of more. I know it’s so easy to connect these days. So the only barrier is in your mind, there’s, there’s nothing to lose from asking, especially if you’re going to offer what I did was offer I think three or four hours of free VA work.

[00:04:47] And you were doing the. Crowd funding for which is just incredible. You had to, how much money did you have to try and raise yourself? And you did it for crowd funding. It was a funny thing. Look, I think I’m, I’m a big [00:05:00] believer in following the upward shift and listening to what the universe is putting in your path.

[00:05:06] And at the time we were about to make the stripy sock club online. It was really early on stages. And I’d, I’d had that thing where I’d had a number of meetings with the national broadcaster. They were interested, but it was difficult at that time to get them to commit to the project. And we had some funding from [00:05:30] the, a C TF, the Australian children’s television foundation.

[00:05:33] So we’d had enough to kind of put the initial concept Bible or pitch document together, but we, we knew that we were gonna have a gap in funding. Of about $300,000. Like I think the total budget we needed to raise about 750 K was pretty close to a million dollars by the end of the, the whole production.

[00:05:51] But we had a gap of about 300 K that we needed to fill. And so my idea was to go out and run this Whopper of a crowdfunding [00:06:00] campaign. And I kind of did the math on it. You know, if we have so many Lala fans, I’ve got this many people on my database, then I should be able to go and raise. 300 K and having I’d run a little crowdfunding campaign years before, and we’d raise like $10,000, but I’d never done anything of this magnitude.

[00:06:19] And I didn’t at the time. This is so me. I always jump in before I actually understand things properly. I didn’t understand the amount of work you’re meant to do in preparation before a [00:06:30] crowdfunding campaign. And what happened was we hit a target of $103,000. Which was actually amazing, like that was just so epic, so great.

[00:06:43] It was the right number to peak the interest of both screen Australia who then gave us funding. And also the ABC who came on board and acquired the program, but it didn’t [00:07:00] reach the 300 K goal. But what we found out later was if we had raised the 300 K. The ABC wouldn’t have been able to buy the show because it would’ve, we would’ve raised too much money from an external party.

[00:07:16] It did wouldn’t have met the, the rules of the charter. And so in a way, at the time I was disappointed. Like I was excited, but disappointed, but it actually. It was the right thing for us at that time. And then I had to go and find another lateral [00:07:30] solution, which ended up being better in the long run. So yeah, it was, it was a really interesting campaign to run and something that, yeah, I wouldn’t advise people get into , but it did, it did actually come together with a great result.

[00:07:47] And I think it built a real sense of community and it really engaged our audience in helping us create that show. Wow. You’re certainly a very good person for having, uh, big, hairy goals. [00:08:00] oh yeah. Look, I think sometimes having that, that big, hairy goal is a blessing and a curse. And I, you know, like I said, I do often jump in.

[00:08:09] I, I follow the passion. I follow. The the drive forward. And I don’t think about all the little obstacles in between and maybe that’s a good thing, because if I knew all the hard stuff, then maybe I wouldn’t do it. So you have analysis paralysis, you just get there, figure it out. [00:08:30] So it’s a good time to reach out to you at the time, because you were like, I’ve got all these people and I need help with the messaging.

[00:08:36] Uh, alright. So lately you’ve been doing teaching around video making with your courage on camera. Mastermind and succeed programs. So what made you decide to head in that direction? Well, two things, one, one in particular is that people always come to me and ask for help and advice. And, you know, a week wouldn’t go by where I’d get an email or a phone call from someone [00:09:00] saying, Hey, could, would you mind just having a quick look at what I’m doing in my business?

[00:09:03] Or in the online space because, um, you know, I love what you’ve done with Lala and I love the messaging and, and the videos you’re creating. And I just really need a help with my YouTube channel, or I really need help with this, or I really need help with that. And it was actually starting to take up quite a bit of time and take me out of my own business.

[00:09:22] And, um, I was actually talking to peace and Katie from, um, Oz mums, and they were like, Tina, you really should be charging for this. And I’m like, yeah, I really [00:09:30] should. So there was kind of a natural progression, um, And I really like helping people. So, so that felt like a good fit at the time. And the other thing is I’m getting older.

[00:09:39] I have a Whopper of a birthday coming up and the joke has always been, you know, do I wanna be jumping around in stripy socks in my fifties? Um, because I do think that there’s, there’s a kind of like, there is a little bit of a, um, it’s, it’s unfair. It shouldn’t be this way, but it is for women. There is a bit of a, a, a timeframe where, um, [00:10:00] It’s not as believable that you are the, the young kind of, um, ah, epi VESC bubbly, Lala jumping around there is a, there is a point where I think, um, Lala could get quite ridiculous.

[00:10:14] So I’m still, I’m just in that crossover period at the moment of loving, jumping around on stage and having fun with the kids, but also knowing that, you know, there is, I, I need to look at what I wanna do in the second stage of my life. And, and that really is mentoring and helping. [00:10:30] Although, I love the idea of busting some of those limitations that we.

[00:10:36] That we perceive or that something, well, I’m not gonna go out gracefully. I am gonna go out kicking and screaming that’s for sure do actually, um, I getting any younger, this is the joke at the moment that my band actually looks older than the OG wiggles already now.

[00:10:57] Oh. But we talked about recasting and what it would be [00:11:00] like having a different Lala and a different band and. You know, I just, I don’t know. I think some of the magic of, of the original band is that we are this group of friends who kind of decided to start something together and we just love each other’s company and hanging out.

[00:11:16] So yeah, that’s, that’s kind of the magic, I think it is, I guess. But then again, the wiggles managed it, I guess. So you never know. So do you wanna describe in your own words, what you share and what you teach with school programs? [00:11:30] Well, I guess I, I help. Solo printers, small businesses be seen and heard with their messaging.

[00:11:38] And usually that will come back to involving video and video is the most powerful medium out there at the moment. I mean, everything is powered by video. Um, you know, Instagram, uh, Facebook, even LinkedIn’s now powered by video. Uh, YouTube is, is, you know, the, the golden Necca of [00:12:00] video. It. Everyone is on YouTube pretty much every day.

[00:12:03] And so I think video is such an important part of our world. And if you are not using it in your business, then you are really leaving money on the table. So it’s really about helping people embrace video as a medium and having a bit of fun with it. So, what are some of the ways that people can use video to generate income?

[00:12:23] There are so many different ways that people can use video to generate income. I think look, the first [00:12:30] thing is for people to realize that social media vanity metrics. Are a thing and that you don’t wanna get caught up in that. So it’s great to have 10,000 followers on Instagram, a hundred thousand followers on Instagram.

[00:12:44] If those people aren’t actually coming across into your business and spending money with you, then they’re not really your ideal customer. So a lot of the work that we do is really identifying that ideal avatar, looking at their pain points and seeing how you can solve their problem [00:13:00] with your unique IP.

[00:13:02] Um, and that. A super fun thing that, um, I help my clients work with. Um, and so it’s really about getting that messaging and that branding right. And creating offers. Simple offers that your customers want to come and buy with you. Now that might be a short online course that might be creating content for your membership site that might be creating videos for your YouTube channel, whatever it is, it might be helping [00:13:30] create things to drive people from your social media, across to your mailing list.

[00:13:34] It’s really about finding ways to monetize all of your brilliant ideas. Would you like to talk about YouTube? What do you think are the keys to success on YouTube? Wow. Okay. So YouTube, it is a big beast and it’s changing, um, at the moment, which is actually a really interesting time to be in YouTube. I think for kids creators, it’s an exciting [00:14:00] time because YouTube seems to be figuring things out and there was a big dip in revenue about 18 months ago.

[00:14:06] That’s starting to correct again. So. That’s exciting. So people who are making children’s videos are starting to see more return on their views and the advertising dollars that are spent on children’s video. So that’s great. Oh, wow. Is that to do with, so anyone who’s into children’s music as, as the short version of it is there was some sort of lawsuit a few years ago, wasn’t it?

[00:14:29] And then, [00:14:30] and, and, and. Basically children’s creators ended up paying the price of the restrictions around what’s made for children. Is that, so the percentage that children is that being changed, it’s changing. Yeah. It is changing. It’s quite dramatic. The change that it’s had over the last year or so, so that’s very exciting.

[00:14:49] So in the kids’ space, it’s all about trending content. It’s about looking at the top tier nursery rhymes, making content that’s on brand with who you are, and also following the trends and. [00:15:00] Feeding your channel with videos that the algorithm likes, if you are in the adult space, it’s really, again, you’re following trends.

[00:15:08] So looking at videos, finding your voice. Creating that fan base of people who wanna keep coming back to you. And again, following trends or having searchable video topics that are entertaining and engaging. If you’re making a boring video on YouTube, it won’t do well. So it’s gotta have some of that entertainment value, [00:15:30] something that will give you a little bit of a celebrity kick or a little bit of a boost with those videos.

[00:15:35] They’ve gotta be. They do have to be fun and they do have to be interesting to look at don’t they, because absolutely. Uh, one of the, the second episode I, I did was, uh, I talked about YouTube for podcasting in this, um, in this podcast magnetic pod. And because I do find that sometimes as someone who helps people with podcast, people ask, oh, I wanna be everywhere.

[00:15:58] And I wanna put it on YouTube. And [00:16:00] now that I’ve learnt, you know, through being associated with you, I’ve learned so much about YouTube and I know. If you just do a recording on Zencaster or zoom or whatever, and you just have two talking heads talking for 20, 30 minutes or whatever, and just put it on YouTube.

[00:16:15] It’s not visually. No, it won’t do well because it’s not even though the content that you’re probably talking about is really interesting to your audience. It won’t do well because it’s visually not stimulating to the audience. So you’ve gotta be, [00:16:30] um, you’ve gotta be clever about the way you shoot it, um, and where you are.

[00:16:35] Make sure you’ve got good lighting. Make sure you’ve got great sound and be really engaging on camera. That’s really the key. But having said that. Podcasts are. And these videos that you’re making, um, with your podcasts are a great way to create extra material for quotes, doing little video, uh, reels with quote cards over the top, chopping up little bits and pieces that you can use for audio grabs.

[00:16:59] It’s a great way to [00:17:00] actually. Make content that you can then repurpose in lots of different ways. Ah, yes. Well, that’s one of the main things major things I do is you get all this valuable content, I’ll cut it up and turn it into reels and tos and absolutely highlights for sure. It’s a waste otherwise to miss that opportunity.

[00:17:17] Um, So ways to monetize YouTube. Oh gosh. Um, yes, so many. Well, I mean, I think the first thing is that YouTube is the most amazing [00:17:30] funnel. So YouTube has its own audience and the algorithm dishes up your video in front of new people all the time. So people who are subscribed have clicked the little bell, they’ll get a notification when you put a new video up, but the power of YouTube is actually not your subscribers.

[00:17:47] It’s this new audience that YouTube’s gonna show your video to. So I think something that a lot of people leave, they, a lot of people leave this and they, and they really need to kind of spend a lot of time on it is when you go to the comment section below [00:18:00] where the descriptions are, Always make sure that you’ve got a product that you are selling, or you are leading people back to a lead magnet where they can download something.

[00:18:10] You wanna actually funnel people from YouTube over to your mailing list or over to a direct product that you are about to sell them. That’s a really great way to, to do that. There’s ad revenue, but again, your channel needs to be monetized first. So make sure you’ve got your thousand subscribers and your watch hours up.

[00:18:27] Um, and look, you can also [00:18:30] do affiliate. From your YouTube channel. I mean, there are so many different ways that you can use YouTube to start drip, feeding, passive video income into your business. So it’s a look, it’s a great platform, great medium, slightly different rules between kids and adults to do with advertising.

[00:18:45] But, um, it look, it really does work for both. Wonderful. Actually, you found that it helped you this year. Didn’t you, you had you, you and mark had a few things happen where you couldn’t do the work that you planned to do. Yeah, we had crap year, [00:19:00] complete crap, complete crap start of the year coming out of COVID it’s been tricky because our business used to be 90%.

[00:19:09] Live face to face. And then during COVID we flipped the business model. So then it became 90% online. And what was really interesting was the beginning of the first six months of this year, we weren’t able to do any well it’s. Yeah, it’s even more than six months now weren’t able to do any live concerts.

[00:19:25] So that meant that our video income machine, which was basically all of our passive videos that [00:19:30] we’d set up in that kind of two year period had to. The workload for our business. And it was amazing to actually sit back and watch. And the, the two membership platforms, the online courses that we’ve got, the Spotify, the YouTube, there was all enough momentum with all of them, that they were able to maintain the income into the company and keep paying us a salary through that first six months.

[00:19:57] And I have to say I, [00:20:00] I was amazed and very excited to see. The machine does work. If it was left alone completely, which we had to do take our foot off the gas for six months. It still went. Now, the great thing is we can get back into it now and the more we feed it, the better it performs, but just left on its own.

[00:20:18] It was still working. So that was, that was a really exciting discovery. That’s reassuring, isn’t it? Yeah. and it gives you all the more confidence for what it is that you’re teaching. I mean, that just, well, I [00:20:30] think also it’s that thing of when you have some success, it makes you believe in what you’re doing more and it just, it fills up your cup.

[00:20:37] So you, you are able to re-energize yourself and look, we’re, we’re the same as our students, we have highs and lows with work. And when you are working for yourself, you have to. Motivate yourself. You have to try and hit your targets, stay on track. And, and it’s tough. You know, being a solopreneur is tough.

[00:20:56] So it really is about having some wins along the way and celebrating the [00:21:00] wins so that you can keep doing what you do. . So what is the biggest problem that you find most people have that come to you? I think it’s a lack of knowledge. So people think that making videos is gonna be hard and that the tech is hard.

[00:21:15] The tech is frustrat. The tech can be really annoying and look just even getting onto this podcast today, my microphone wasn’t working properly and it took a little bit of tweaking to get it right. But the thing with the tech is there’s always a solution. [00:21:30] So you don’t have to go and have a fancy camera and a fancy lighting rig and all the rest, you can actually do a shoot.

[00:21:36] And I did one yesterday. On my iPhone. I shot in 4k in the lounge room with, you know, two ring lights and a big sheet that I blocked off the side window to. And the videos that came out are great, that they sound good. They look good. And. It’s that simple. So it doesn’t have to be hard. I think that’s the main thing.

[00:21:58] I think the hardest thing for people is [00:22:00] when they come to our program is they don’t know where to start with the content. So that’s something that we really help people work out what their genius zone is, what their unique offer is and help them package that up. actually, that’s a similar thing that I find with, with podcasting too.

[00:22:17] It’s that initial fear and overwhelm with where to start and, and the tech as well. And it’s once you actually face it and deal with it, everything is not as scary as, as it is in your head before you’ve actually [00:22:30] gone ahead and dealt with it and done the learning. Yeah. And the practice makes perfect people think that they’ll, they’ll get the information and then everything’s just going to flow.

[00:22:41] It actually takes a little bit of time to get your hands on the tools, to, to troubleshoot a few things, to work things out. And the more you do it, the easier it gets. And it really is about getting rid of the, the fear factor. And, and you do that by practicing mm-hmm, get in there and do it. So before we wrap up, [00:23:00] is there anything else that you’d like to share with us that we didn’t cover?

[00:23:04] Um, If anyone’s got kids, you do have a big deal coming up next month. I know with Lala’s big life. That’s right. So next is our birthday month and it’s Lala’s birthday month and it’s also my birthday month. So we’re celebrating together. And we’re doing a special online birthday concept with buzz and [00:23:30] Lala.

[00:23:30] And that’s specifically the members of the stripy sock club online. So the stripy sock club online was our COVID love project. And it’s where we put all of the videos that we’ve made over the last 13 years onto one platform. So it’s kind of like a Lala Netflix, and it’s got a whole lot of download activities and worksheets, and it’s great for.

[00:23:50] And educators who are looking for things to do with kids. And it’s also got all of our videos and we make a whole lot of new videos and pop them up as well. But that, yes, the big birthday party [00:24:00] is coming up. So I’m a bit excited about that. So that’ll be good fun. And for anyone who maybe doesn’t have little toddlers, but maybe wants to.

[00:24:09] Find out how to get better with video and how to use video to help their business. Yeah. Come on. Say hi on, um, Instagram. I love meeting new people and connecting with new people. So it’s Tina LA I know crazy name. So T I N a L a H on Instagram and Tina harris.com do AU on Facebook. [00:24:30] Wonderful. We will put the links in the show notes.

[00:24:32] Thank you so much for joining me today, Tina. Thank you, levy. Thank you. So what were your key takeaways from today? Did it raise any questions? What would you like to know more about? Let me know you can contact me via social media or email or join my free Facebook community magnetic pod. I don’t care which way you use.

[00:24:51] Just reach out to me. I’d love to chat with. And remember you can get access to lots of free podcast resources. That’ll help you get started [00:25:00] or help you improve your podcast at living music, media.com/freebees hit subscribe, cuz I wanna see you again, but for now go forth. Be the awesome person you are.

[00:25:11] Live the life you want to live and have fun. You’ve got this. See you next time.[00:25:30]

E19 Should I have Podcast Seasons?

JUNE 14, 2022

E19 Should I have podcast seasons?

should I have podcast seasons

Where to listen:

Magnetic Pod on Apple Podcasts

Soul Deep Conversations Podcast Castbox Logo Pocket Casts Logo Spotify Logo Stitcher Logo 

What is the deal with podcast seasons? Are they recommended? Should you have them? Why would you have them? Why, why not? If that is what you want to know, this episode is for you.

In this episode I discuss: 

  • Podcast consistency
  • Taking breaks
  • Season themes
  • Real examples of how podcast seasons have been used

Links: 

Join my email list here

Ask me anything – use this form if you have questions. 

Get my ‘Must Have Podcast Techy List’ here

Download my ‘How to Write Your Intro and Trailer’ template here

How to have endless episode ideas – download here

Get my template for planning a podcast episode here

Join my FREE Facebook community here 

 

Connect with Olivia: 

Ask me anything – use this form if you have questions. 

Website: www.LivviMusicMedia.com 

Facebook: https://www.facebook.com/livvimusicmedia 

Instagram: https://www.instagram.com/livvimusicmedia/ 

Song featured is ‘Reach’ written and performed by Olivia de Sousa. Listen here.

Contact Olivia to have a song written for your brand. Email Livvi@LivviMusic.com 

Transcript

Note: this transcript was generated automatically. It’s accuracy may vary.

[00:00:00] Perhaps you’re thinking about starting a podcast. And one of the things you’re trying to figure out is what is the deal with podcast seasons? Are they recommended? Should you have them? Why would you have them? Why, why not? So if you are wondering about podcast seasons and whether you need to do them, this episode is for you stick around to the end, I’m going to go through.

[00:00:21] Podcast seasons exist and discuss whether they’re a thing that you should do welcome to magnetic pod. If you were looking to attract your sole clients while [00:00:30] doing the work you love, this show is for you. Hack I’m Olivia de Suza. I’m a podcast manager and content repurposing specialist. The magnetic pod show is about attracting your sole pod of clients through podcasting.

[00:00:43] It will also include things that can be applied to other areas of your marketing strategy. He subscribe to join me in calling the people we are here to help. Let’s make a massive impact. I[00:01:00]

[00:01:01] stage to

[00:01:06] reach my people. Okay. So before we get into it, remember hit the subscribe button. So you don’t miss any of the tips and strategies on how to have a podcast that generates leads for your business. Okay. Let’s get into it. So the thing is sometimes podcasts can feel a bit overwhelming. They are a commitment.

[00:01:26] If you wanna have a successful podcast, you wanna pick a schedule and [00:01:30] become reliable. Release your podcast. When you say that you release your podcast. So that could be weekly or fortnightly or even daily, depending on that’s pretty full on, but if you’re like a current affair type podcast or something, or daily meditation podcast, there’s all sorts of formats.

[00:01:49] So it’s a big commitment and in some ways, It feels like a big commitment, especially if you do everything yourself and decide that you want to edit and you’re going to do all the audiograms and you’re not going [00:02:00] to outsource anything. It’s a. Amount of commitment, but when you think about it, it’s kind of less in a way than social media, because generally it’s once a week or perhaps once a fortnight, whereas social media is every day.

[00:02:14] And if you follow some advice four times a day, so it’s less in that regard and you can repurpose it. So there’s that to keep in mind, however, it’s still a commitment and the week or the fortnight rolls around really quickly. So. the thing with [00:02:30] seasons is it’s a way to give you a bit of a break and there’s nothing wrong with that.

[00:02:33] So I think consistency is really, really important with podcasts, but that said, you can have a break every now and then, and seasons give you a structured weight to do that. So I liken it to any good habit, like just. Diet and exercise, or for example, eating well, that’s probably better word than diet, but if you wanna get fit, then what matters [00:03:00] is what you do the majority of the time and that you’re consistent.

[00:03:03] But if you have a short break, then as long as you’ve got that commitment to get back into it, before you lose your fitness, it’s what you do most of the time, that’s going to matter. So you can have a break and seasons allow you to do that. So you can think of seasons. like TV series and TV series will do a certain amount of episodes and have a break and then come back and do an next bunch of episodes.

[00:03:28] So it allows you a bit more [00:03:30] time for planning in between, or just simply to have a break. And you can use that time to. Send out emails and still remind people of your previous episodes that you’ve done. And another reason you could use seasons is to organize your content into themes. And sometimes this happens because of planning and sometimes it kind of happens just because you evolve.

[00:03:49] So I know of people who have had a podcast season where they. Read an audio book, like their own book. Like they can’t be bothered [00:04:00] doing all the requirements that might be met for an official audio book on audible or something. But they like just to be able to use their own podcast and just read a chapter a week and then a season will be them reading their book.

[00:04:12] And they use that as a way to get people, to keep listening to each episode and to also sponsor themselves, like they’ll just advertise their own programs or whatever in between, in the intro and outro. And they use that as a bit of a marketing. to promote other things that they have and [00:04:30] their book is the tool that helps them to sell other things, other offerings they’ve got.

[00:04:35] And so they do that for a season. Sometimes seasons are also used for a time where they can. Have an overarching theme where they cover a particular thing. One of my pod clients focused quite heavily on COVID and educating people around that because she was a researcher is a researcher and she was able to give people evidence based information so they could decide for themselves.

[00:04:59] It’s [00:05:00] also used as sometimes it can be a time when people might rebrand like this person I’m thinking of. Anna QAC. She started off with motherhood, made magic, was her podcast. And then she rebranded to Anna asks and she decided she shifted the focus a bit and wanted to hand the microphone over to people who had a minorities and don’t get heard as much in society.

[00:05:25] So there was a shift in focus and the end of one season and beginning of the next [00:05:30] was a, a marking point or a turning point where she. Put a line in the sand and say, I’m going in this different direction. That was another client as well. Did that, that was Carly Marie. She had go hack yourself was her podcast.

[00:05:42] And she rebranded at one point and called it genie as unleashed and went in a bit of a slightly different direction with her podcast. And put my music in it. I’ll give myself a plug there. my music’s in her podcast. So it can be a time that where you can go in a different [00:06:00] direction, but you don’t have to have seasons.

[00:06:02] You might find that you are fine just batching and you batch like a king or a queen. And to the point where you never have to take a break. So that’s fine. There are no rules and there’s no rules for how many episodes or how many seasons even. For most people, a longer podcast is what will work because we don’t have, you know, most people don’t start out with a massive platform.

[00:06:29] If you’re [00:06:30] someone who’s already got a big following, like a huge following, you might be able to get away with just having one season for something. And your follow your following is big enough to, to give that podcast exposure. But a lot of us need to be doing it for a while and build up that following.

[00:06:48] But you can have a season that’s just for one thing. And it’s five episodes. Even you can have anywhere, even five to 40 in a season or anything you like, there’s no [00:07:00] rules about how long a season should be. And you could just have one season. That’s just reflecting one thing. I’ve released a book and I’m gonna read the audio book and that’s all the podcast is for and it’s over, or it could be something.

[00:07:11] It goes for years or anything in between. There’s also certain times in the year that there tends to be less listeners around say Christmas, uh, December. So you might decide that it makes sense to have a break there, or if you don’t wanna have a break and you wanna keep putting content out. The other option is if you’ve been doing it in a while and you’ve got a bank of, [00:07:30] of episodes, you could instead just repurpose do the best of and do something.

[00:07:35] That’s still putting content out, but you are still taking a break and you just pay someone like me to sort. Putting content out over the quieter times. So in conclusion, you don’t have to have seasons, but they can be a good way to organize your content into themes. So you could pick one area that you wanna focus on and break it down into subtopics that are each episode and that’s a [00:08:00] season, or they can actually be the same every.

[00:08:04] They are optional and they’re a way for you to take a structured break and then get back into it again. And to still communicate clearly what’s happening to your clients or to your listeners so that they know I’m taking a break. I’ll be back. Make sure you subscribe all those sort of things. As for myself, I think this is a great opportunity for me to announce the end of season one of magnetic pod.

[00:08:28] Now this first season [00:08:30] has been focusing on lead generation and podcasting and has all been solo episodes. So the purpose of this podcast is to serve you the listener, who is hopefully my ideal client as well. And my ideal client. Looking for ways to grow their audience and their business, as well as share their message that they are passionate about.

[00:08:54] So I have just been focusing on that and it is always my priority to [00:09:00] serve what the listener needs the next season. I plan to do interviews and to also bring. Other aspects of lead generation that will also serve my client. But as well as serving my client, the podcast will also fulfill another requirement, another goal, which is to expand my network.

[00:09:26] As in, for example, if I want to create collaborations [00:09:30] with other people in business that I admire that align with me, I can invite them to be a guest on my podcast and get to know them a bit better. I can learn from them myself, and I can share that knowledge with you and. I can open up opportunities sometimes that you can’t even predict by just getting to know other people in business better and using your podcast for that.

[00:09:52] It is an incredible networking tool. So I’m going to start using that. And also it’s a leveraging tool [00:10:00] so that if I have guests on the podcast, it’s not a requirement, but bonus points. If they have a podcast that I can be on as. So that way we both get in front of other people’s audiences and we leverage that to grow our audiences.

[00:10:15] If I get in front of their podcast audience, Then they are people who listen to podcasts and they are people who are more likely to also listen to my podcast and vice versa so that we are helping each other. So [00:10:30] podcasts are incredible networking tools. So I’m going to start taking advantage of that benefit of podcasting as well.

[00:10:37] So thank you for being here. Please make sure that you subscribe so that you get the first episode of season two. Also jump on my mailing list and jump in my group magnetic pod on Facebook. There are lots of episodes that you can go back on and that will benefit you if you go through the back catalog.

[00:10:58] So I’m going to take a [00:11:00] couple of weeks off and I will see you when I get back. Have a great. Bye I here and brave

[00:11:23] stage me. That’s a shame for you that I’m.

E18 Five Tips for Better Podcast Interviews

JUNE 14, 2022

E18 Five Tips for Better Podcast Interviews

Olivia de Sousa Podcast Consultant

Where to listen:

Magnetic Pod on Apple Podcasts

Soul Deep Conversations Podcast Castbox Logo Pocket Casts Logo Spotify Logo Stitcher Logo 

If you are going to do podcast interviews, as a guest or a host, here are my five top tips that will make a huge difference in making sure they go as smoothly as possible! 

In this episode I discuss: 

  • Internet connection
  • Equipment
  • Lighting
  • Interference
  • Maximising sound quality

Links: 

Ask me anything – use this form if you have questions. 

Get my ‘Must Have Podcast Techy List’ here

Download my ‘How to Write Your Intro and Trailer’ template here

How to have endless episode ideas – download here

Get my template for planning a podcast episode here

Join my FREE Facebook community here 

 

Connect with Olivia: 

Ask me anything – use this form if you have questions. 

Website: www.LivviMusicMedia.com 

Facebook: https://www.facebook.com/livvimusicmedia 

Instagram: https://www.instagram.com/livvimusicmedia/ 

Song featured is ‘Reach’ written and performed by Olivia de Sousa. Listen here.

Contact Olivia to have a song written for your brand. Email Livvi@LivviMusic.com 

Transcript

Note: this transcript was generated automatically. It’s accuracy may vary.

[00:00:00] Hi friends. I’m here today to give you five tips for making sure that your podcast interview goes as smoothly as possible. So if you are going to be a guest or you are going to have podcast guests, this is for you. Stick around to the end. I have five simple tips that will make life a lot easier for you.

[00:00:20] Welcome to magnetic pod. If you were looking to attract your sole clients while doing the work you love, this show is for you hack I’m Olivia to SU. I’m a [00:00:30] podcast manager and content repurposing specialist. The magnetic pod show is about attracting your sole pod of clients through podcasting. It will also include things that can be applied to other areas of your marketing strategy, too.

[00:00:42] Hit subscribe to join me in calling the people we are here to help. Let’s make a massive impact. I am here and I’m brave. Miss I’ll stand on every stage available for destiny [00:01:00] to all. So. Before we get into it. Remember hit subscribe. So you don’t miss any of the tips and strategies to get more leads for your business.

[00:01:12] From podcasting actually, and stage tune, I will be covering more lead generation tools besides podcasting as well. So do make sure you hit the subscribe button and come on the journey with me. So here are five tips to make your life easier. You will thank me. Okay. Number [00:01:30] one, ethernet cable. I’m actually not sure if it’s ethernet or ethernet to be, I think it’s ethernet ethernet cable.

[00:01:37] Now these days we are so used to being mobile and we have our mobile phones. There was time a while back where I had to do a whole lot of interviews. And I was swearing at the computer, swearing at the internet because there was all that freezing stop. Stuff happening. And my wonderful tech head husband [00:02:00] came along with an ethernet cable and plugged my laptop into it.

[00:02:03] Now I’ve been so used to the laptop lifestyle, mobile sitting, wherever I want in the house type of thing that I had kind of forgotten about that being a thing. And it’s a game changer. It is so important. Definitely these days. podcasting doing interviews, even in Facebook groups or wherever you do them, you need the internet, you need it to work, get an ethernet cable, [00:02:30] sort it out.

[00:02:30] I know sometimes we can be a bit technophobe about it, but really just plug it into your router. And from there to your computer, if you are like me and you. Apple Mac with the USB sea ports. Now all these tiny little neat ports and not only other options that used to be available to plug into a few years back, you need to get an adapter.[00:03:00]

[00:03:00] Now, in my experience, I have found that getting a, a simple adapter that does one thing has worked better than getting those doggle that have multiple. ports that you can plug into it. If you just get a, a single adapter that just does the one thing. So it’s just your ethernet cable straight into the USBC in your computer.

[00:03:27] Just keep it simple. That works the [00:03:30] most smoothly. So just get those things. And really, I spent recently. I had an interview to do for somebody, a lovely lady. And I had said, please have an ethernet cable. And she said, I don’t have one. And we said, okay, we’ll just try our, like, What happened is we spent about 40 to 45 minutes, stopped, starting, trying different things while she moved around in the house.

[00:03:58] And sometimes I [00:04:00] could hear her, but for this particular job, actually I needed to get the video and the video needed to be good. Uh, and it just kept freezing and we didn’t get anywhere and we’ve still gotta reschedule. And these things happen. And if you’ve managed to get a, a guest that you’ve been really looking forward to getting lined up, or you just wanna have.

[00:04:18] Your schedule sorted and your podcast out in time, get an ethernet cable and ask you, get guests to get one. And if you both have it, you have a much, it’s not guaranteed, but you [00:04:30] have a much higher chance that it just works. That there’s less interference from anything else going on in the house, or, you know, anything that can interview with the internet, getting it plugged in workspace.

[00:04:42] Okay. So I think I made that point. Number two, get a micro. If you want to do podcast guesting, if you wanna have guests, if you have a podcast by the bullet, get yourself a microphone. In my show notes, I have the [00:05:00] mine must have tech lists. So you can download that and see exactly what to get. You can get a good microphone, just a simple USB one that plugs straight into your computer for less than $200.

[00:05:12] Uh, speaking of which I would also recommend again, if you get. uh, plug it into a USBC on your Mac. Uh, sometimes you find you get the microphone, it’s got the old style USB and you can get a replacement cord. You can buy a [00:05:30] cord that just plugs straight into, that’s got the right end. That’ll plug into your Mac.

[00:05:34] So you may need to get that cable as well. Okay. So number three is lighting. Now this is if there is a video element to your podcast. So if that that’s the case, then. down. Lights are very unflattering. If you’ve ever looked at video of yourself or a photo, and it was taken inside the house and you feel a bit bad because you don’t like how you look.[00:06:00]

[00:06:00] Remember, you’ve probably got down lights in your house. And what tends to happen is that you get a light on your nose and you get shadows under your eyes and you get a light on your chin and. All the wrong bits are all being highlighted. It’s not you. It’s the lighting. So you need an even light on your face.

[00:06:20] So if you can get in front of a window with clear sunlight on your face, not behind you, because then your face will be dark and you’ll be a [00:06:30] silhouette, uh, or. Even be even better. A ring light ring lights are so flattering and that’s on my must have take list too, that my favorite ring lights and specifications.

[00:06:42] So that is my recommendation as far as lighting, if you have a video, because even if you are not going to use the whole video, you might use snippets of it to promote your podcast. So it’s nice to get the lighting, right? So. What have we done so far? Ethernet cable [00:07:00] microphone, three lighting. So number four, notifications, turn off anything that goes ping.

[00:07:07] So close your browser down. Make sure that Facebook is closed. Your emails are closed for that matter on your computer. Just close. Anything that you’re not using so that everything runs smoother and you don’t not slow your computer down and put your phone in, do not disturb mode because if anything makes the sound.

[00:07:26] particularly while someone’s speaking, then [00:07:30] your editor such as myself, for example, really can’t do anything about it. If it’s, if that sound happens while somebody’s speaking. So turn those things off. So next is number five, separate audio tracks in most platforms, possibly all of. most platforms will have an area where you can go into settings.

[00:07:55] So have a look around in zoom. You go into the recording [00:08:00] tab, uh, and you can click on an option to have two separate audio tracks. And the reason this matters is because if one person’s voice comes out. Fast and loud and strong. And the other one is not so loud. It’s all on one track. It might not be possible to really get it up to the standard.

[00:08:18] If you have two separate tracks, you can do a lot more about it. So just a simple little tick of a box will make your quality a lot better. Okay. So in summary, [00:08:30] the five things that I recommend to make. Podcast interviews go as smoothly as possible is one ethernet cable two, have a good quality microphone.

[00:08:43] Remember you can get some suggestions from my must. Have tech list three good lighting, even lighting on your face. If you have a video option four, turn off all your notifications. Put your phone on. Do not disturb five [00:09:00] separate audio tracks. So those are my five top tips for making sure that your podcast interview goes as smoothly as possible.

[00:09:09] It’ll make a big, big difference. So I’d love to hear how you go reach out to me, send me an email. Join my Facebook group magnetic pod, or send me a DM on LinkedIn or Instagram li music media, and, uh, make sure you subscribe so that I can connect with you in the next [00:09:30] episode. See you next time. Bye. I am here and be brave.

[00:09:36] Miss I’ll stand on every stage for, to

[00:09:49] Reach’s you pass on me. That’s a shame for you that I’m.

E17 Should I Have a Website For My Podcast?

JUNE 14, 2022

E17 Should I Have a Website for my Podcast?

should i have a website for my podcast

Where to listen:

Magnetic Pod on Apple Podcasts

Soul Deep Conversations Podcast Castbox Logo Pocket Casts Logo Spotify Logo Stitcher Logo 

So now you have (or are planning to have) a podcast. Do you need to have a website for it? Is it worth it? 

If this is what you are wondering, this show is for you. 

In this episode I discuss: 

  • Keywords
  • Ownership of content
  • SEO
  • Long term outcomes
  • Monetisation
  • Funnels
  • Lead magnets
  • Merchandise
  • Pinterest

 

Links: 

Ask me anything – use this form if you have questions. 

Get my ‘Must Have Podcast Techy List’ here

Download my ‘How to Write Your Intro and Trailer’ template here

How to have endless episode ideas – download here

Get my template for planning a podcast episode here

Join my FREE Facebook community here 

 

Connect with Olivia: 

Ask me anything – use this form if you have questions. 

Website: www.LivviMusicMedia.com 

Facebook: https://www.facebook.com/livvimusicmedia 

Instagram: https://www.instagram.com/livvimusicmedia/ 

Song featured is ‘Reach’ written and performed by Olivia de Sousa. Listen here.

Contact Olivia to have a song written for your brand. Email Livvi@LivviMusic.com 

Transcript
Note: this transcript was generated automatically. It’s accuracy may vary.

E17 full transcript: should i have a website for my podcast

[00:00:00] Do I need a website for my podcast. That’s a question I have been asked recently, so I thought I’ll make a podcast episode on it. Of course. So if that’s what you want to know, stick around to the end, I’m going to answer that very question to Magnetic Pod. If you are looking to attract your soul clients while doing the work you love, this show is for you.

[00:00:22] Hi, I’m Olivia. I’m a podcast manager and content repurposing specialist. The magnetic pod show is about [00:00:30] attracting your soul pod of clients through podcasting. It will also include things that can be applied to other areas of your marketing strategy too. Hit subscribe, to join me in calling in the people.

[00:00:40] We are here to help. Let’s make a massive impact. I am ready to be brave, cannot miss me. I’ll stand on every stage. I’m available for my destiny, to reach my people

[00:00:59] hey there. [00:01:00] So before we dive into it, remember to hit subscribe. So you don’t miss any of the tips and strategies on how to podcast for business and attract your ideal clients. And remember to head to the show notes, to download my must have podcast tech list so you can get what you need and get started.

[00:01:17] All right. Let’s dive in. So do you need a website for your podcast? Well, you don’t need to, but it would be really, really, really good if you did. [00:01:30] So here’s some reasons why it is great to have a website for your podcast. Keywords. The thing with podcasts is that you are creating not just a short snippet, not just a small little media, social media post, but you are creating lots of content.

[00:01:49] Every episode is rich. And so you have all these keywords that you can put into your show notes. And that waste not to [00:02:00] maximize. So if you can get that onto your website onto your real estate, then there’s real value in having it there in the term. Okay. Then you are building up an archive of content that lives on your website and keeps working for you and it attracts people to you.

[00:02:19] So once they’re there, they can find out more about you. It’s your real estate. So. If you’re on Facebook or Instagram [00:02:30] or LinkedIn or wherever you don’t own any of those, and those can be taken down. But when you build a podcast, make sure you always keep backups, but it’s your real estate. You are building up assets that you get to keep.

[00:02:42] And if you put it on your website, then. You get to keep that as well. And that can be your funnel to keep you in business. So it’s a place that you can send people that you can send your listeners there. They find out more about you. I can find out more about your offerings. You can have an about us [00:03:00] page.

[00:03:00] You can find out more about what they do. For example, if you go to my website, you’ll find out things that I don’t talk about in this podcast, because this podcast is about podcasting and lead generation. So. It doesn’t end up relevant to talk about the fact that I am a children’s entertainer that I am a singer songwriter

[00:03:18] all right. Well, I sing my intro music. So you might’ve noticed that, but you know, it’s a way for people to find out other aspects of you and get to know you. [00:03:30] You can communicate with them. You can have something that pops up and offers them to jump on your newsletter, to download a freebie or something like that, so that you can funnel them into your world and monetize.

[00:03:44] So it’s, it’s a great way to share your podcast because if you share Spotify, Spotify is pretty good. Cause everyone can use Spotify. Not everyone does choose to use Spotify. For example, if you choose apple, it’s only, [00:04:00] only going to be an apple user that will use that link of your podcast. Now there are other types of websites.

[00:04:07] There are universal links that you can share for your podcast, which I will probably create a podcast episode, right. But if you share your own website, then that is really valuable to you because it’s yours, you own it. And then you can control it and you can funnel those people into your other offerings.

[00:04:26] You can also monetize it by having lead magnets. There, you can have [00:04:30] merchandise on your website. You can have affiliate links. It’s your. Real estate. The other thing is because you are funneling them to your website is that you get a bit more insight as far as stats go, as far as analytics go, because when it comes to podcasting analytics, aren’t great.

[00:04:46] This is one thing that, for example, YouTube has fantastic analytics. If you go on YouTube, you can know who watched what, where they came from, how long they watched, when they dropped off. And [00:05:00] because it’s all there in the one platform, whereas podcasts are done across all different platforms. Platforms listened on all different platforms.

[00:05:08] The analytics are getting better and better and better, but they don’t give you the detailed information. But if you have your podcast on your website, then you can go to Google analytics and you can find out if people landing on your page because of your podcast, which episode are they landing on? You can find out a bit more about what’s going on and you can make decisions based around.

[00:05:29] The other thing is it just [00:05:30] looks very professional. If you have your own website, it’s your landing page. You get to call the shots in how you use it and make value of it. Some people ask whether they should have a separate website. Whether you should have magnetic pod. For example, whether I should have a magnetic pod website, I don’t think there’s any point who would want to maintain a whole bunch of separate websites.

[00:05:56] You want people to go where the value [00:06:00] is of your business and the things that you sell and the things that you offer and the things that you really want them to know about, but you could register the domain name and then redirect it to your website. There’s one more thing that I think it’s great to have a website for,

[00:06:15] and that is because of Pinterest. I’m a big fan of Pinterest and Pinterest can be powerful in funneling people to your website and funneling people to your podcast episodes. So if you have a [00:06:30] separate page for each podcast episode, then you can create a pin for it and then use a Pinterest strategy to help you with your business.

[00:06:37] So. Any of those strategies and any of those things are things that you want help with to drive traffic to your website and to create a long-term SEO plan that helps you and your business and plant seeds for the future. Then contact me. I can help you so we can do a one-on-one session to get [00:07:00] started, and the other thing I’m offering is workshops.

[00:07:03] So if you have a community, if you run a membership, if you run a networking group, if you deal with consultants, or if it’s a thing that you want to offer to your clients, I can run a workshop on how to use podcasting for business. So if that’s something you think would add value to your people, reach out, we can definitely work something out that it, that is of benefit to all of us.

[00:07:27] So make sure you. My contact [00:07:30] details are in the show notes. Also, don’t forget. You can get the must have tech list in the show notes as well, hit subscribe so that I can talk to you again, because I love talking to you. Join my Facebook group so that we can talk to each other. That would be cool. Yeah, do that.

[00:07:48] Okay. That’s all for me. 

 

E16 Nine Ways to Repurpose Your Podcast

MARCH 22, 2022

E16 Nine Ways to Repurpose Your Podcast

inspirational motivational videos

Where to listen:

Magnetic Pod on Apple Podcasts

Soul Deep Conversations Podcast Castbox Logo Pocket Casts Logo Spotify Logo Stitcher Logo 

Are you sick of being on the content creation hamster wheel? Are you looking for a more efficient way to be omnipresent on all the major social media platforms, without burning out? 

Repurposing is the answer! And podcasts are a GOLDMINE for this.

In this episode I discuss: 

  • Quote cards
  • Audiograms
  • TikToks
  • Reels
  • YouTube
  • Blog posts/Website
  • Captions
  • LinkedIn
  • Pinterest

 

Links: 

Ask me anything – use this form if you have questions. 

Listen to Episode “E02 Podcast, YouTube or Both? What’s best?” here

To find out more about Tina Harris and her courses on YouTube and Video, click here.

Get my ‘Must Have Podcast Techy List’ here

Download my ‘How to Write Your Intro and Trailer’ template here

How to have endless episode ideas – download here

Get my template for planning a podcast episode here

Join my FREE Facebook community here 

 

Connect with Olivia: 

Ask me anything – use this form if you have questions. 

Website: www.LivviMusicMedia.com 

Facebook: https://www.facebook.com/livvimusicmedia 

Instagram: https://www.instagram.com/livvimusicmedia/ 

Song featured is ‘Reach’ written and performed by Olivia de Sousa. Listen here.

Contact Olivia to have a song written for your brand. Email Livvi@LivviMusic.com 

E15 How to Start a Podcast (Part Two)

MARCH 22, 2022

E15 How to Start a Podcast

(Part Two)

How to start a podcast

Where to listen:

Magnetic Pod on Apple Podcasts

Soul Deep Conversations Podcast Castbox Logo Pocket Casts Logo Spotify Logo Stitcher Logo 

Are you thinking about starting a podcast and don’t know where to start? This episode is for you. 

This episode is Part Two in my ‘How to Start a Podcast’. 

Part one was about getting clear on your goals and how to achieve them. 

Super important to lay the foundations first, so make sure you listen to part one here. 

Once you have that sorted, then the ‘how to’ details become much easier to deal with, which is what part two covers

In this podcast I talk about: 

  • Your podcast name
  • The equipment (download the tech list here)
  • Artwork
  • Hosting and distribution
  • Editing
  • Outsourcing
  • Trailer episodes
  • Promotion

 

Links: 

Ask me anything – use this form if you have questions. 

Get my ‘Must Have Podcast Techy List’ here

Download my ‘How to Write Your Intro and Trailer’ template here

How to have endless episode ideas – download here

Get my template for planning a podcast episode here

Join my FREE Facebook community here 

Check out “E13 Solo, Guest or Co-Host? Which Podcast Format is Best?” here

 

Connect with Olivia: 

Ask me anything – use this form if you have questions. 

Website: www.LivviMusicMedia.com 

Facebook: https://www.facebook.com/livvimusicmedia 

Instagram: https://www.instagram.com/livvimusicmedia/ 

Song featured is ‘Reach’ written and performed by Olivia de Sousa. Listen here.

Contact Olivia to have a song written for your brand. Email Livvi@LivviMusic.com 

Are you thinking about starting a podcast and don’t know where to start? This episode is for you. 

There are 2 major aspects to sort out with starting a SUCCESSFUL podcast that helps you meet your goals, attract dream clients, generate leads and fulfils your desires and goals. 

Number one – sort out your strategy. 

Number two – sort out the ‘how to’. The nuts and bolts, technical side such as editing, publishing and all that goes with it. 

It is SUPER IMPORTANT to lay the foundations by getting clear and sorting out your strategy FIRST. That’s what today’s episode is about. Episode 15 will be part 2 in the series, and focus on the techy ‘nuts and bolts’ side. 

In this podcast I talk about: 

  • Your why
  • The different goals your podcast can meet
  • What approaches will help you meet which goal
  • Planning
  • Shownotes
  • Show format and frequency
  • Repurposing

Links: 

Ask me anything – use this form if you have questions. 

Get my ‘Must Have Podcast Techy List’ here

How to have endless episode ideas – download here

Get my template for planning a podcast episode here

Join my FREE Facebook community here 

Check out “E13 Solo, Guest or Co-Host? Which Podcast Format is Best?” here

Connect with Olivia: 

Ask me anything – use this form if you have questions. 

Website: www.LivviMusicMedia.com 

Facebook: https://www.facebook.com/livvimusicmedia 

Instagram: https://www.instagram.com/livvimusicmedia/ 

Song featured is ‘Reach’ written and performed by Olivia de Sousa. Listen here.

Contact Olivia to have a song written for your brand. Email Livvi@LivviMusic.com 

 

Are you thinking about starting a podcast? Wondering whether you should have guests or go it alone? Or maybe have a co-host or a panel of hosts? 

Wondering which is best? If so, this episode is for you! 

In this podcast I talk about: 

  • The pros and cons of solo podcasting
  • The pros and cons of having guests
  • The pros and cons of a co-host/panel style podcast
  • Combining formats

Links: 

Ask me anything – use this form if you have questions. 

Get my ‘Must Have Podcast Techy List’ here

How to have endless episode ideas – download here

Get my template for planning a podcast episode here

Join my FREE Facebook community here 

Connect with Olivia: 

Ask me anything – use this form if you have questions. 

Website: www.LivviMusicMedia.com 

Facebook: https://www.facebook.com/livvimusicmedia 

Instagram: https://www.instagram.com/livvimusicmedia/ 

Song featured is ‘Reach’ written and performed by Olivia de Sousa. Listen here.

Contact Olivia to have a song written for your brand. Email Livvi@LivviMusic.com  

 

A Word From My Clients

Sarah Morrissey Little Rockers Radio

Olivia is a delight to work with.  If I could describe her in a few words it would be fast, detailed and professional.

Olivia initially put together a plan for interviews for Little Rockers Radio and quickly moved on to conducting these interviews for us, managing the entire process from set up, question development, recording & editing.

I can’t recommend her highly enough.

Sarah Morrissey
Director
Little Rockers Radio

Lah Lah Tina Harris Mark Harris Olivia de Sousa

I have been working with Olivia since 2018.

Olivia is incredibly organised and effective.

She understands social media and speaks the right language to our audience base.

I couldn’t survive without Olivia doing my socials!

She is a key player in helping us reach our targets for reach, engagement, growing our mailing list and increasing sales.

We love the content she creates for us, and I would highly recommend her work

Tina Harris

CEO
Lah-Lah Productions